Concept
Version 6
Created by Boundless
Perceptual Mapping
![Perceptual Map of Ideal Points in the Alcohol Product Space](../../../../../../../../../figures.boundless-cdn.com/14428/full/perceptualmap2.jpg)
Perceptual Map of Ideal Points in the Alcohol Product Space
Ideal points maps reflect ideal combinations of two product characteristics as seen by a consumer. This helps marketers accurately target their message to consumers based on consumer desires.
Source
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