Oral-B

Oral-B
Product typeOral hygiene
OwnerProcter & Gamble
CountryUnited States
IntroducedJanuary 13, 1950 (1950-01-13)
MarketsWorldwide
Previous ownersThe Gillette Company
Websiteoralb.com
The logo of Oral-B used from 1965 to 1980

Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950.

History

Dr. Robert W. Hutson (1920–2001),[1] a Californian periodontist, designed and patented a toothbrush in 1950. The application for a design patent for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Design Patent No. 160,604 was granted on October 24 the same year.[2] In 1958, he was granted a utility patent for a "mouthbrush" having fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design.[3] He claimed in his application that this brush was less abrasive to tooth enamel, better for massaging the gums, and more effective at picking up tooth powder than other brushes available at the time, which had coarse, angle-cut bristles.

The production of brushes was established on the basis of the Owens Brush Company, which was engaged in the manufacture of toothbrushes for various companies. The partners placed a $10,000 order for brushes and hired the first two sales people. In order to create demand for new brushes, the sales team devoted almost all of their time to communicating with dentists, passing samples and outreach work. The result of these efforts has been a steady increase in the number of orders. The next successful step was the decision to participate in the conventions and conferences of dentists held in the state of California.

He also created the Oral-B brand name. The first product was known as the "Oral-B 60", because it had 60 tufts.[4] Other sizes were made with differing numbers of tufts and corresponding names.[1] Hutson sold his toothbrush business in the 1960s, and continued his San Jose periodontal practice.[1]

Oral-B became part of the Gillette group in 1984.[5] Braun, also part of the Gillette group at that time, started to use the Oral-B brand for electric toothbrushes. Oral-B has been part of the Procter & Gamble company since 2006.[6] A company representative has stated that the "B" in Oral-B stands for "brush".[7]

In 2013, Colombian singer Shakira was chosen as the brand ambassador and spokesperson for the 3D White property.[8]

Innovations

  • 1991: Bristle color fades with wear (Indicator toothbrush, Edison Awards winner)[9][10]
  • 1998: Angled bristles (CrossAction toothbrush)[9]
  • February 1999: Oral-B CrossAction toothbrush with Criss-Cross bristles for simultaneous brushing in two opposite directions.
  • 2010: Oral-B Triumph 5000 enters the international market, equipped with touch, sound and light indicators that notify of the need to change the nozzle. The British Dental Health Foundation names the Triumph 5000 as the platinum leader in plaque removal.[11]
  • 2012: Oral-B Trizone 1000 electric toothbrush with brush head shape and brushing technique similar to a manual brush.
  • 2014: the first toothbrush with Bluetooth 4.0 Oral-B SmartSeries technology.
  • 2017: New version of the battery, holds a charge 2 times longer and charges 2 times faster.
  • 2019: Genius X toothbrush with artificial intelligence.

See also

References

  1. 1 2 3 Hall, Carl (26 May 2001). "Dr. Robert W. Hutson – Oral B originator [obituary]". San Francisco Chronicle. Archived from the original on 3 August 2014. Retrieved 27 July 2014.
  2. ↑ US patent D160604 http://www.google.com/patents/USD160604.
  3. ↑ US patent 2845649 http://www.google.com/patents/US2845649
  4. ↑ "About us: History of Oral-B". oralb.com.
  5. ↑ Bailey, Steve; Aoki, Naomi (28 January 2005). "P&G to buy Gillette for $55b: Latest in string of deals for old-line Hub firms". The Boston Globe. Archived from the original on 2014-08-03.
  6. ↑ "About Oral-B". oralb.co.uk. Archived from the original on 2012-01-25. Retrieved 2011-10-30.
  7. ↑ "What is the origin of the brand names Saran Wrap and Oral B?".
  8. ↑ "Shakira Named New Global Ambassador Across the Worldwide 3D White Collection from Oral-B and Crest | P&G News | Events, Multimedia, Public Relations". news.pg.com. Retrieved 2017-09-25.
  9. 1 2 "Oral-B". Procter & Gamble (Hong Kong). Archived from the original on 31 July 2014. Retrieved 31 July 2014.
  10. ↑ US 4802255, Breuer, Miklos M. & Hanak, Joseph A., "Novel brush filaments", published 7 February 1989, filed 10 August 1987. Granted to Gillette Canada. http://www.google.com/patents/US4802255
  11. ↑ "Лучшие электрические щетки мира". www.startsmile.ru. Retrieved 2022-02-11.
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