This article was co-authored by Patricia Chukerman and by wikiHow staff writer, Eric McClure. Patricia Chukerman is an Image Consultant & Marketing Specialist and the Owner of Paperworks Image Consulting and Stoned on Rocks. With more than 36 years of experience, she specializes in helping companies decide how to market themselves. In addition to her work with businesses, she also has more than four years of acting experience and more than five years of crafting experience. Patricia earned her BA from The University of Illinois Chicago. Patricia is also the President of the Dania Beach Chamber of Commerce and the President of the Hollywood Florida Scholarship Foundation.
There are 14 references cited in this article, which can be found at the bottom of the page.
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Competition is healthy. It forces you to innovate, keeps you on your toes so that you don’t get complacent, and encourages you to provide the best you possibly can for your customers. With that said, it can be frustrating to feel like you’re losing out on precious revenue if you’re a small fish in a big pond trying to get your business ahead. If you’re looking to grow your market share and turn your small business into a big business, read on to figure out how you can get a leg up on your competition!
Steps
Expert Q&A
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QuestionWhy do innovative products and services need more marketing support?Christine Michel CarterChristine Michel Carter is a Global Marketing Expert, Best-Selling Author, and Strategy Consultant for Minority Woman Marketing, LLC. With over 13 years of experience, Christine specializes in strategic business and marketing consulting services including market analysis, organizational alignment, portfolio review, cultural accuracy, and brand and marketing review. She is also a speaker on millennial moms and black consumers. Christine holds a BS in Business Administration and Art History from Stevenson University. She is a leader in multicultural marketing strategy and has written over 100 articles views for several publications, including TIME and Forbes Women. Christine has worked with Fortune 500 clients such as Google, Walmart, and McDonald’s. She has been featured in The New York Times, BBC News, NBC, ABC, Fox, The Washington Post, Business Insider, and Today.
Global Marketing ExpertInnovative products and services require more marketing support as there is a higher need for education and awareness. But common goods and services may not need much advertising. -
QuestionHow do you use Facebook for advertising?Christine Michel CarterChristine Michel Carter is a Global Marketing Expert, Best-Selling Author, and Strategy Consultant for Minority Woman Marketing, LLC. With over 13 years of experience, Christine specializes in strategic business and marketing consulting services including market analysis, organizational alignment, portfolio review, cultural accuracy, and brand and marketing review. She is also a speaker on millennial moms and black consumers. Christine holds a BS in Business Administration and Art History from Stevenson University. She is a leader in multicultural marketing strategy and has written over 100 articles views for several publications, including TIME and Forbes Women. Christine has worked with Fortune 500 clients such as Google, Walmart, and McDonald’s. She has been featured in The New York Times, BBC News, NBC, ABC, Fox, The Washington Post, Business Insider, and Today.
Global Marketing ExpertFacebook is a content marketing tool. It is an indirect way of advertising to the consumers. To use Facebook for business marketing, post interesting, quality, relevant content consistently. -
QuestionCan a small business survive in a competitive market?Patricia ChukermanPatricia Chukerman is an Image Consultant & Marketing Specialist and the Owner of Paperworks Image Consulting and Stoned on Rocks. With more than 36 years of experience, she specializes in helping companies decide how to market themselves. In addition to her work with businesses, she also has more than four years of acting experience and more than five years of crafting experience. Patricia earned her BA from The University of Illinois Chicago. Patricia is also the President of the Dania Beach Chamber of Commerce and the President of the Hollywood Florida Scholarship Foundation.
Image Consultant & Marketing SpecialistYes, it can! That said, remember that people have to trust you before they're going to give you their money. Try to get to know your public on a personal level, talking with your clients before discussing things on a business level.
References
- ↑ https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis
- ↑ https://www.theguardian.com/small-business-network/2014/feb/19/startups-competition-james-caan
- ↑ Patricia Chukerman. Image Consultant & Marketing Specialist. Expert Interview. 8 February 2022.
- ↑ Patricia Chukerman. Image Consultant & Marketing Specialist. Expert Interview. 8 February 2022.
- ↑ Patricia Chukerman. Image Consultant & Marketing Specialist. Expert Interview. 8 February 2022.
- ↑ https://www.businessnewsdaily.com/15737-business-competitor-analysis.html
- ↑ Christine Michel Carter. Global Marketing Expert. Expert Interview. 30 September 2020.
- ↑ https://www.wsj.com/articles/what-is-a-moat-and-why-does-it-matter-1480906800
- ↑ https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis
- ↑ https://hbr.org/1995/05/do-rewards-really-create-loyalty
- ↑ https://www.entrepreneur.com/article/282716
- ↑ Christine Michel Carter. Global Marketing Expert. Expert Interview. 30 September 2020.
- ↑ https://blog.hootsuite.com/competitive-analysis-on-social-media/
- ↑ https://medium.com/mission-insight/the-importance-of-signage-and-interior-in-branding-3617875030d
- ↑ https://www.thumbtack.com/p/small-business-consulting-fees
- ↑ https://tech.co/web-design/how-much-does-website-designer-cost
- ↑ https://medium.com/mission-insight/the-importance-of-signage-and-interior-in-branding-3617875030d
- ↑ https://www.sisu.media/blog/how-much-does-a-marketing-agency-cost
- ↑ Christine Michel Carter. Global Marketing Expert. Expert Interview. 30 September 2020.
- ↑ https://www.entrepreneur.com/article/282716
- ↑ https://hbr.org/1989/01/collaborate-with-your-competitors-and-win