How to Promote a Handyman Business

Co-authored by Ryaan Tuttle

Last Updated: October 12, 2022 References Approved

If you are a handyman who knows how to fix just about everything, your skills and talents are in demand. We can help you get the word out to people who want to hire you!

Method 1

Method 1 of 2:

Attracting Testimonials and References for a Handyman Business

1
Complete a few jobs for friends, co-workers, family members and neighbors. You can offer to help for free, or charge them very little. This will give you experience and a few satisfied customers.^{[1]
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Expert Source

Allen Lee
Home Improvement Specialist
Expert Interview. 10 July 2020.}
2
Ask if you can use those people as references. If your references will be willing to write a letter or a testimonial talking about your excellent work, you can use it to attract additional clients.^{[2]
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3
Save all your reference letters, thank you notes and written feedback. These will be used in various places in the future, as you establish and grow your business.^{[3]
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4
Respond to any negative feedback. If you complete a project and your customer is not happy, do whatever you can to rectify the situation and satisfy the customer.^{[4]
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Method 2

Method 2 of 2:

Advertising a Handyman Business

1
Put together a website. You can design a simple website that promotes your business and your skills for as little as $20 per month on web hosting platforms such as GoDaddy, Yahoo and FatCow. These sites include templates and you only need to provide the information.
2
Design and print materials you can hand out. These will include business cards, postcards, fliers, brochures and even some inexpensive things you can give away, such as pencils.^{[5]
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- Include all of your business contact information on your materials. You should have a telephone number, email address and a website.
3
Print yard signs. You can use yard signs to promote your business when you are working on a particular property.
- Ask your customers if you can leave your signs in their yards for a day or 2 after you complete your work. A discount might encourage them to give you that extra exposure.
- Make the sign noticeable. It should be 36 in. (91 cm) wide and 30 in. (70 cm) high. The name of your business and your contact information should be easy to read for people who are walking or driving by.
4
Put a sign on your truck or vehicle. This is mobile advertising that will go with you any time you drive.
5
Use social media.^{[6]
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Expert Source

Allen Lee
Home Improvement Specialist
Expert Interview. 10 July 2020.} Starting a Facebook page and a Twitter account at least once a week to promote your handyman business in the digital space.^{[7]
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[v161695_b01]. 6 October 2022.}^{[8]
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- Post links and share relevant information. For example, you could share articles and videos on how to keep your gutters clean, how frequently to change your air filters and safety features on various tools.
- Consider writing a blog. Publishing information and tips will establish you as an expert in your field. You can share your blog on your website or any of your social media platforms.
6
Take advantage of free advertising. Post ads on sites such as Craigslist, PennySaver and USFreeAds. You can also list your handyman business on Google Places for free.
7
Network. Attend local events, meetings and other activities that will give you the opportunity to meet leaders in your community. You can introduce yourself and explain the services you offer.
8
Join the Association of Certified Handyman Professionals. You will have access to marketing resources and opportunities for work in your community.

Expert Q&A
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Question

How can I advertise a handyman business for free?

Allen Lee
Home Improvement Specialist
Allen Lee is a Home Improvement Specialist and the Owner of Honest Lee Handyman Services, a licensed and insured handyman business servicing Sacramento, California, and surrounding areas. Working with homeowners and businesses to get their small repairs done in a timely and efficient manner, Honest Lee Handyman Services provides gutter and dryer vent cleaning along with fixture, fence, drywall, and toilet repairs.

Allen Lee

Home Improvement Specialist

Expert Answer

Support wikiHow by unlocking this expert answer.

Try posting your services to social media accounts so you can find new customers.