Çelu

Çelu (Albanian pronunciation: [tʃɛˈlu]; transl. Open) is the third extended play (EP) by Albanian singer and songwriter Elvana Gjata released on 16 April 2021 by Loudcom Media under exclusive license from East Music Matters (EMM). Gjata contributed significantly to the writing process of Çelu and collaborated extensively with Albanian composer Pirro Çako and Macedonian producer Darko Dimitrov on its songs.

Çelu
Official cover artwork for Çelu
EP by
Elvana Gjata
Released16 April 2021 (2021-04-16)
Length19:22
Label
  • Loudcom Media
  • East Music Matters (EMM)
ProducerDarko Dimitrov
Elvana Gjata chronology
3
(2018)		 Çelu
(2021)
Alternative covers
Alternative cover artwork

Background and composition

I know we've all had difficult times with ourselves, our families and relatives. Çelu is light and hope to live life!

Elvana Gjata – during a social media post.[1]

Distributed by Loudcom Media under exclusive license from East Music Matters (EMM), "Çelu" was announced to be released on 16 April 2021 preceded by the extended play's title and its cover on Gjata's official social media two day prior to release.[2][3][4] Containing songs written in the Albanian language, the composing, writing and producing process for the record was predominantly handled by Gjata herself along Albanian composer Pirro Çako and Macedonian producer Darko Dimitrov.[5][6] Albanian producer Andi Islami provided additional mastering and mixing production for the record. Çako and Dimitrov had previously collaborated with the singer on numerous songs and albums, including on her second extended play, 3, in 2018.[7]

Release and promotion

Loudcom Media under exclusive license from East Music Matters (EMM) made "Çelu" available for digital download and streaming in various countries on 16 April 2021.[2] The cover artwork for "Çelu" was shot by Albanian photographer Endrit Mërtiri and portrays a close-up image of Gjata's face in front of a turbulent background while wearing a white jumpsuit designed by American designer Sara Wong.[8] Three songs succeeded "Çelu" in April 2021 to commercial success in Albania. "Drandofilat" peaked at number one in her native country, while both "Kunadhe" and "Mos u ngut" also reached the top 10 at number 4 and 9, respectively.[9][10] Six music videos, one for each of the song on the extended play except for "Vendi im", were released simultaneously with the release on 16 April at 19:00 (CET).[11][12] The visuals were directed by Blendi Kalivaçi and edited by Sami Leka, while production was handled by Max Production.[13] Each of the video occurs in the same location but have independent storylines, with Gjata embodying different female characters as well as adopting different looks.[14]

Personnel

Credits adapted from Tidal and YouTube.[13][5]

  • Elvana Gjata – songwriting, vocals
  • Andi Islami – mastering, mixing
  • Darko Dimitrov – mastering, mixing, producing
  • Gent Rushi – instrumentalist
  • Pirro Çako – composing
  • Shkëlqim Dule – instrumentalist

Track listing
No.TitleWriter(s)ComposerLength
1."A po vjen"Elvana GjataPirro Çako2:59
2."Drandofilat"Elvana GjataPirro Çako2:23
3."Jeta ime"Elvana GjataPirro Çako2:31
4."Vendi im" (featuring Migena Gjata)Elvana GjataPirro Çako3:16
5."Kur jemi dasht"Elvana GjataPirro Çako2:41
6."Kunadhe"Elvana GjataPirro Çako2:33
7."Mos u ngut"Elvana GjataPirro Çako2:55
Total length:19:22

Release history
Region Date Format(s) Label Ref.
Various 16 April 2021
  • Loudcom Media
  • EMM
[2]

References
  1. "'Ky album është dritë dhe shpresë për të jetuar jetën', Elvana Gjata lanson albumin në orën 19:00". Ballkani (in Albanian). 16 April 2021. Archived from the original on 23 April 2021. Retrieved 23 April 2021.
  2. Citations regarding the digital release of "Çelu" by Elvana Gjata in various selected countries:
  3. "Bëhuni gati! Elvana Gjata po vjen dhe ka një surprizë që mezi e kemi pritur" (in Albanian). ABC News. 14 April 2021. Archived from the original on 23 April 2021. Retrieved 23 April 2021.
  4. Velija, Kreizia (15 April 2021). "Gati projektet e reja muzikore, kë po presin me padurim fansat, Elvanën apo Yllin?" (in Albanian). Top Albania Radio. Archived from the original on 23 April 2021. Retrieved 23 April 2021.
  5. "Çelu by Elvana Gjata on Tidal". Tidal. 16 March 2021. Archived from the original on 16 April 2021. Retrieved 16 March 2021. Note: Open "Credits" for credits.
  6. "Çelet Elvana këtë Pranverë!" (in Albanian). Top Channel. 20 April 2021. Archived from the original on 20 April 2021. Retrieved 16 April 2021.
  7. "Elvana Gjata i dedikon fjalë shpirti e mirënjohjeje këtij njeriu". Kosovarja (in Albanian). 16 April 2021. Archived from the original on 23 April 2021. Retrieved 23 April 2021.
  8. "Elvana Gjata for the new album: 'It is light and hope to live life'". Anabel Magazine. 16 April 2021. Archived from the original on 23 April 2021. Retrieved 23 April 2021.
  9. "Elvana hyn me tre këngë në 'Top 100' nga albumi 'Çelu'" (in Albanian). Top Channel. 25 April 2021. Archived from the original on 27 April 2021. Retrieved 27 April 2021.
  10. "The Top List – 24/04/2021" (in Albanian). Top Channel. 24 April 2021. Archived from the original on 24 April 2021. Retrieved 24 April 2021.
  11. "Elvana Gjata publikon albumin 'Çelu', sjell edhe gjashtë këngë me videoklipe". Koha (in Albanian). 16 April 2021. Archived from the original on 16 April 2021. Retrieved 24 April 2021.
  12. "Elvana Gjata lanson albumin në orën 19:00 (CET)" (in Albanian). Radio Television of Kosovo (RTK). 16 April 2021. Archived from the original on 24 April 2021. Retrieved 24 April 2021.
  13. Credits adapted from YouTube. Note: Open description for credits.
  14. "Elvana Gjata tek klipet e reja është fiks frymëzimi që na duhej për verën". Anabel Magazine (in Albanian). 16 April 2021. Archived from the original on 24 April 2021. Retrieved 24 April 2021.
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