Loti (song)

"Loti" (Albanian: [lɔˈti]; transl. Tear) is a song by Albanian singer and songwriter Elvana Gjata. The song was composed and written by Gjata, while produced and arranged by German producers Jumpa and Lex Barkey, respectively. Loudcom Media under exclusive license from East Music Matters released it as a single for digital download and streaming on 10 June 2021. Musically, it is an Albanian-language pop, R&B and urban song fusing folk, trap and rock elements, with the lyrics telling a tale of a woman, who loses the intimacy of her loved one.

"Loti"
An image depicting a female staring at the horizon
Single by Elvana Gjata
LanguageAlbanian
Released10 June 2021 (2021-06-10)
Genre
Length2:55
Label
  • East Music Matters
  • Loudcom
Songwriter(s)Elvana Gjata
Producer(s)Jumpa
Elvana Gjata singles chronology
"Thirr"
(2021)		 "Loti"
(2021)		 "E di x Marre"
(2021)
Music video
"Loti" on YouTube

Music critics applauded "Loti", with praise concentrated on its appeal, music video as well as Gjata's musical versatility. Commercially, the song peaked atop the ranking in Albania and reached the top 60 in Switzerland. An accompanying music video was uploaded to Gjata's YouTube channel on 10 June 2021 and was filmed at the Divjakë-Karavasta National Park, Albania.

Background and composition

Gjata teased the premiere of "Loti" by uploading a preview on her social media accounts and announcing that it would be released on 10 June 2021.[1][2] Lasting two minutes and 55 seconds, Loudcom Media under exclusive license from East Music Matters made the single available on the announced date for digital download and streaming in various countries.[3] "Loti" was composed and written by Gjata herself.[4] German producers Jumpa and Lex Barkey produced and arranged the song, respectively.[4] Musically, "Loti" is an Albanian pop, R&B urban song incorporating folk, trap and rock elements.[5][6] The Albanian-language song lyrically tells a tale about a woman, who loses the intimacy of her significant other.[5][7] Lyrics from the song translated into English include: "The price for loving you with my tears, I am washing it out / Could you stop the world for me? If you could love me more than yourself, would you?"[5]

Reception

Upon release, "Loti" was met with widespread acclaim from selected music critics. Albanian music website Illyrian Pirates gave a positive review, applauding its "fresh" appeal and Gjata's "magnetic" vocal performance as well.[6] Zangba Thomson from Bong Mines Entertainment noticed a "heartfelt" narrative and complimented the singer's "ear-pleasing" vocal delivery.[5] In a review for Eurovistan and Eurovision Union, both writers came to a collective conclusion and went on to laud the song's nature as well as the singer's musical versatility, with the latter stating that its melodies give a "traditional, ethnic" feel.[8][9] Fans of "Loti" include Albanian politician Erion Braçe and Romanian musician Inna.[10][11] Inna further incorporated the song on her exclusive Apple Music playlist.[12] Commercially, "Loti" reached number two in Albania for the week ending 19 June 2021, and topped the ranking a week later on 26 June.[13][14] After having trended on the Swiss Spotify and Streaming charts, the single reached number 55 in Switzerland, as the singer's second charting record in the country.[15][16][17]

Promotion
The music video for "Loti" was shot at the Divjakë-Karavasta National Park, Albania.

An accompanying music video for "Loti" was uploaded at 23:59 (CET) to Gjata's official YouTube channel on 10 June 2021, preceded by a teaser released on 9 June.[1][18][19] Upon its premiere, the video trended on the YouTube Top 100 chart in Austria,[20] Germany,[21] Norway,[22] Sweden and Switzerland.[23][24] Filmed at the Divjakë-Karavasta National Park in Albania,[25] it was directed by Albanian content creator Flicka Elisa and visual designer Vasjen Katro.[18][26][27] Katro is also credited as the video's editor alongside producer Borin Leka.[18] The reviewer from Illyrian Pirates was enthusiastic towards the clip and called it "stunning", while stating that the visual suited the singer's both appearance and vocal abilities.[6] Labinot Nimani from the publication Albanian Post applauded Gjata's styling and noted "fancy" and "unique" visuals.[28] In December 2022, Gjata performed "Loti" at the eighth season of the Albanian reality show Dancing with the Stars.[29]

Credits and personnel

Credits adapted from Tidal and YouTube.[4][18]

  • Elvana Gjata – composing, songwriting, vocals
  • Borin Leka – music video editing
  • Flicka Elisa – visual directing
  • Jumpa – producing
  • Lex Barkey – arranging
  • Vasjen Katro – visual directing, editing

Track listing
  • Digital download and streaming[3]
  1. "Loti" – 2:55

Weekly charts
Weekly chart performance for "Loti"
Chart (2021) Peak
position
Switzerland (Schweizer Hitparade)[15] 55

Release history
Release dates and formats for "Loti"
Region Date Format(s) Label(s) Ref.
Various 11 June 2021
  • Digital download
  • streaming
  • EMM
  • Loudcom
[3]

References
  1. "Elvana Gjata publikon të enjten këngën e re". Koha (in Albanian). 9 June 2021. Archived from the original on 11 June 2021. Retrieved 2 February 2022.
  2. "Nga look-u te titulli i këngës, Elvana Gjata zbulon detajet e 'bombës' së radhës". Gazeta Shqip (in Albanian). 26 March 2021. Archived from the original on 11 June 2021. Retrieved 2 February 2022.
  3. Citations regarding the digital release of "Loti" by Elvana Gjata in various selected countries:
  4. "Loti / Elvana Gjata Tidal". Tidal. 11 June 2021. Archived from the original on 11 June 2021. Retrieved 2 February 2022.
  5. Thomson, Zangba (2 February 2022). "Elvana Gjata releases an appealing music video for her 'Loti' single". Bong Mines Entertainment. Archived from the original on 3 February 2022. Retrieved 3 February 2022.
  6. "Loti by Elvana Gjata". Illyrian Pirates. 19 February 2022. Archived from the original on 21 February 2022. Retrieved 21 February 2022.
  7. "Elvana Gjata vjen më fuqishëm se kurrë" (in Albanian). ABC News. 11 June 2021. Archived from the original on 11 June 2021. Retrieved 2 February 2022.
  8. "Elvana Gjata nous fait verser une 'Loti' sur son nouveau single". Eurovistan (in French). 11 June 2021. Archived from the original on 17 June 2021. Retrieved 2 February 2022.
  9. "Release Radar: Best New Tracks of 2021 So Far!". Eurovision Union. 29 June 2021. Archived from the original on 2 February 2022. Retrieved 2 February 2022.
  10. Velija, Kreizia (12 June 2021). "Ja çfarë mendon Erion Braçe për këngën e re të Elvana Gjatës" (in Albanian). Top Albania Radio. Archived from the original on 17 February 2022. Retrieved 17 February 2022.
  11. Dervishi, Anja (18 June 2021). "Këngëtarja me famë ndërkombëtare mbështet projektin e ri të Elvana Gjatës!" (in Albanian). Top Albania Radio. Archived from the original on 17 February 2022. Retrieved 17 February 2022.
  12. "Inna: Music That Moves Me on Apple Music". Apple Music. Archived from the original on 11 March 2022. Retrieved 11 March 2022.
  13. "The Top List – 19/06/2021" (in Albanian). Top Channel. 19 June 2021. Archived from the original on 23 October 2021. Retrieved 2 February 2022.
  14. "Ja ku vendoset Elvana me këngën që na torturoi në javën që lamë pas!" (in Albanian). Top Channel. 23 June 2021. Archived from the original on 1 February 2022. Retrieved 2 February 2022.
  15. "Elvana Gjata – Loti". Swiss Singles Chart. Retrieved 2 February 2022.
  16. "Schweizer Spotify Charts – 14 June 2021" (in German). Swiss Hitparade. 14 June 2021. Archived from the original on 16 June 2021. Retrieved 2 February 2022.
  17. "Schweizer Streaming Charts – 20 June 2021" (in German). Swiss Hitparade. 20 June 2021. Archived from the original on 23 January 2022. Retrieved 2 February 2022.
  18. "Elvana Gjata – Loti | Official Music Video". Elvana Gjata. 11 June 2021. Archived from the original on 11 June 2021. Retrieved 2 February 2022 – via YouTube. Note: Open description for credits.
  19. "Elvana Gjata paralajmëron projektin e ri muzikor" (in Albanian). Sinjali. 10 June 2021. Archived from the original on 11 June 2021. Retrieved 2 February 2022.
  20. "Austria Top Music Mideos: 11 June – 17 June 2021". YouTube. 11 June 2021. Archived from the original on 16 April 2022. Retrieved 16 April 2022.
  21. "Germany Top Music Mideos: 11 June – 17 June 2021". YouTube. 11 June 2021. Archived from the original on 16 April 2022. Retrieved 16 April 2022.
  22. "Norway Top Music Mideos: 11 June – 17 June 2021". YouTube. 11 June 2021. Archived from the original on 16 April 2022. Retrieved 16 April 2022.
  23. "Sweden Top Music Mideos: 11 June – 17 June 2021". YouTube. 11 June 2021. Archived from the original on 16 April 2022. Retrieved 16 April 2022.
  24. "Switzerland Top Music Mideos: 11 June – 17 June 2021". YouTube. 11 June 2021. Archived from the original on 16 April 2022. Retrieved 16 April 2022.
  25. "Elvana Gjata ndan të tjera pamje nga prapaskenat e klipit të këngës 'Loti'". Bota Sot (in Albanian). 15 June 2021. Archived from the original on 17 June 2021. Retrieved 2 February 2022.
  26. "Kush fshihet pas transformimit të artistes në klipin e ri" (in Albanian). Konica. 11 June 2021. Archived from the original on 11 June 2021. Retrieved 2 February 2022.
  27. "Nëse ju ka pëlqyer video e Elvanës duhet të dini se nuk është ajo – është Vasjen Katro" (in Albanian). Top Channel. 25 June 2021. Archived from the original on 2 February 2022. Retrieved 2 February 2022.
  28. Nimani, Labinot (14 June 2021). "Elvana Gjata apo Ciara, kush e veshi e para?". Albanian Post (in Albanian). Archived from the original on 17 February 2022. Retrieved 17 February 2022.
  29. "Performancë elektrizuese nga Elvana Gjata – Dancing With The Stars". Top Channel. 16 December 2022. Archived from the original on 16 December 2022. Retrieved 16 December 2022 – via YouTube.
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