Bluffin (Gucci Mane song)

"Bluffin" is a song by American rapper Gucci Mane featuring American rapper Lil Baby. It was released on June 15, 2023 with an accompanying music video as the fourth single from the former's sixteenth studio album Breath of Fresh Air. It was produced by Kuttabeatz, LMC, Indyah and ProdBySquare.

"Bluffin"
Single by Gucci Mane featuring Lil Baby
from the album Breath of Fresh Air
ReleasedJune 15, 2023
Length2:28
Label
Songwriter(s)
Producer(s)
  • Kuttabeatz
  • LMC
  • Indyah
  • ProdBySquare
Gucci Mane singles chronology
"Bands"
(2023)		 "Bluffin"
(2023)
Lil Baby singles chronology
"Go Hard"
(2023)		 "Bluffin"
(2023)		 "Merch Madness"
(2023)
Music video
"Bluffin" on YouTube

Background

In an interview with Zane Lowe on Apple Music 1, Gucci Mane stated the song is his first release since he started focusing on appealing to the younger generation in his music:

Honestly, I feel like it's time for people to start hearing more from me as far as game and advice and my opinion on stuff," he said. "So I feel like now when I do a verse with somebody like Baby, who the kids look up to and listen to, I try to put some game on them instead of just rapping. As far as being an artist, I feel like it's a step forward because I'm confident in the verse. I feel like it is exactly how I was feeling at the time.[1][2]

Content

The song finds Gucci Mane detailing his troubled past.[3] He also takes aim at music executive and talent manager Wack 100: "I ain't arguin' on no internet, I'm not Wack 100".[4][5]

Music video

Shot by Jerry Productions, the music video shows the rappers at a suite in Las Vegas.[3] Lil Baby performs his verse as he appears on the rooftop and sits in a swing chair, and wears jewelry. Gucci Mane is seen wearing Prada.[2] The video also contains a clip of a boxing match.[3][2]

Response

Shortly after the song was released, Wack 100 wrote on Instagram that he would respond with a diss track in two days.[5][6]

Charts
Chart performance for "Bluffin"
Chart (2023) Peak
position
US Billboard Hot 100[7] 100
US Hot R&B/Hip-Hop Songs (Billboard)[8] 40

References
  1. Renshaw, David (June 16, 2023). "Gucci Mane kicks off his inspirational era with Lil Baby collaboration "Bluffin"". The Fader. Retrieved 7 July 2023.
  2. Grant, Shawn (June 16, 2023). "Gucci Mane Delivers New Song and Video "Bluffin" Feat. Lil Baby". The Source. Retrieved 7 July 2023.
  3. Powell, Jon (June 16, 2023). "Gucci Mane and Lil Baby team up for "Bluffin"". Revolt. Retrieved 7 July 2023.
  4. Hynes, Hayley (June 16, 2023). "Gucci Mane Shades Wack 100 On "Bluffin" Collab With Lil Baby". HotNewHipHop. Retrieved 7 July 2023.
  5. Hawkins, Ruth (June 17, 2023). "Gucci Mane Takes Aim At Wack 100 On New Track With Lil Baby — Wack Vows To Respond". HipHopDX. Retrieved 7 July 2023.
  6. Blake, Cole (June 17, 2023). "Wack 100 Responds To Gucci Mane's Diss". HotNewHipHop. Retrieved 7 July 2023.
  7. "Gucci Mane Chart History (Hot 100)". Billboard. Retrieved 7 July 2023.
  8. "Gucci Mane Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved 7 July 2023.
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