Pure Cocaine

"Pure Cocaine" is a song by American rapper Lil Baby from his mixtape Street Gossip. It was produced by Quay Global and Mattazik Muzik.

"Pure Cocaine"
Song by Lil Baby
from the album Street Gossip
ReleasedNovember 30, 2018
Length2:34
Label
Songwriter(s)
Producer(s)
Music video
"Pure Cocaine" on YouTube

Critical reception

Marcus Blackwell of HipHopDX praised the song in his review of Street Gossip, writing, "As an artist, Lil Baby is at the peak of his powers on the standout record 'Pure Cocaine,' where his rapid-fire flows and melodic delivery highlight his skillset the most. where his rapid-fire flows and melodic delivery highlight his skillset the most."[1]

Music video

The official music video was released on March 8, 2019 and directed by Edgar Esteves. In it, Lil Baby abandons an old life of hustling, and severs ties with the kingpin as he gives him the rest of his dirty money.[2][3] In the next scene, Baby enjoys his new success as a rapper, throwing a party in his mansion. He and the others are all dressed in white and the insides of the mansion are white as well, as a reference to cocaine.[3][4] Lil Baby is surrounded by his crew and a bunch of women and is seen rapping in front of a pool, while exotic dancers appear around him performing tricks.[5] The party ends when the kingpin suddenly arrives; an argument ensues and guns are soon drawn toward Baby as the video ends.[2][4]

Charts
Chart (2018-2019) Peak
position
Canada (Canadian Hot 100)[6] 56
US Billboard Hot 100[7] 46
US Hot R&B/Hip-Hop Songs (Billboard)[8] 20
Chart (2023) Peak
position
Canada (Canadian Hot 100)[6] 90

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[9] Platinum 80,000‡
United States (RIAA)[10] 3× Platinum 3,000,000‡

‡ Sales+streaming figures based on certification alone.

References
  1. Blackwell, Marcus (December 10, 2018). "Review: Lil Baby's Consistency Shines On "Street Gossip" Album". HipHopDX.
  2. Saponara, Michael (March 8, 2019). "Lil Baby Abandons Hustlin' to Pursue His Rap Dreams in New 'Pure Cocaine' Video: Watch". Billboard.
  3. Boykins, Austin (March 8, 2019). "Lil Baby Gets Dipped in All White for "Pure Cocaine" Music Video". Hypebeast.
  4. Mahadevan, Tara C. (March 8, 2019). "Lil Baby Parties in All-White Mansion in New Video for "Pure Cocaine"". Complex.
  5. Zidel, Alex (March 8, 2019). "Lil Baby's "Pure Cocaine" Video Is All-White Everything". HotNewHipHop.
  6. "Lil Baby Chart History (Canadian Hot 100)". Billboard. Retrieved 17 February 2023.
  7. "Lil Baby Chart History (Hot 100)". Billboard. Retrieved August 8, 2022.
  8. "Lil Baby Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved August 8, 2022.
  9. "Canadian single certifications – Lil Baby – Pure Cocaine". Music Canada.
  10. "American single certifications – Lil Baby – Pure Cocaine". Recording Industry Association of America.
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