Boomerang (Italian TV channel)

For the original Boomerang channel, see Boomerang (TV network). For Boomerang in other countries, see Boomerang around the world.

Boomerang
CountryItaly
San Marino
Vatican City
Switzerland
Programming
Language(s)Italian
Picture format576i SDTV[1]
Ownership
OwnerWarner Bros. Discovery International
Sister channelsBoing
Cartoon Network
Cartoonito
History
Launched31 July 2003 (2003-07-31)
20 December 2008 (2008-12-20) (Boomerang +1)
Links
Websiteboomerangtv.it
Availability
Streaming media
Sky ItaliaSky Go

Boomerang is an Italian television channel launched in 2003, which airs mostly modern cartoons aimed at preschoolers. It is a sister service of Cartoon Network, and is owned Warner Bros. Discovery under its International division.

For the most part, the network's schedule matches that of the main Boomerang in the United Kingdom and Ireland, with local scheduling variations and the dubbing/subtitling of programs into Italian.

History

The channel launched exclusively on Sky Italia on 31 July 2003, airing the classic Hanna-Barbera cartoons such as Courage the Cowardly Dog, Johnny Bravo, The Flintstones and many other classics, taken directly from the Cartoon Network schedule.[2]

From 20 December 2008 on channel 610 of Sky, along with Cartoon Network, the channel Boomerang +1 launched, airing the same schedule as Boomerang just one hour behind. From 20 December 2013 due to frequency changes the channel began to air in the 14:9 ratio, and from 16 September 2015 along with the original feed it switched to 16:9.

On 2 February 2015 it rebranded to the new logo.

Programming

Boomerang +1

Boomerang +1 is a timeshift channel launched on 20 December 2008 that airs the same schedule as Boomerang, just one hour behind. The channel also usually temporarily rebrands to special programs dedicated to classic shows.

Logos
  • July 31, 2003 – April 6, 2005
    July 31, 2003 – April 6, 2005
  • April 6, 2005 – February 2, 2015
    April 6, 2005 – February 2, 2015

References
  1. "Boomerang +1 Italy Cont. New Look 2012". YouTube.
  2. S.p.A, Editoriale Duesse (14 May 2003). "Cartoon Network: partirà a fine luglio il nuovo canale Boomerang". E2S (in Italian). Retrieved 17 March 2021.
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