Central Luzon Television

Central Luzon Television (commonly referred as CLTV 36) is an independent regional infotainment television station, based in Pampanga, Central Luzon in the Philippines; whose call letters are DWRW-TV. It is the sole television property of RadioWorld Broadcasting Corporation (formerly known as the Central Luzon Broadcasting Corporation), a subsidiary of the Laus Group of Companies, which also owns its sole radio station, RMN affiliate DWRW-FM.

Central Luzon Television (DWRW-TV)
Pusung Makabalen!
CitySan Fernando, Pampanga
Channels
BrandingCLTV 36
Programming
Language(s)Kapampangan, Tagalog, English
SubchannelsSee list
Affiliations
Ownership
OwnerRadioWorld Broadcasting Corporation
History
FoundedMarch 19, 2007 (2007-03-19) (Analog TV)
October 16, 2023 (2023-10-16) (Digital TV; test broadcast)
Last air date
December 6, 2023 (2023-12-06) (Analog TV)
Former call signs
DWRW-TV (2007-2023)
Former channel number(s)
Analog (UHF): 36 (2007-2023)
Call sign meaning
"Radio World"
Technical information
Licensing authority
NTC
Power10,000 watts (analog)
5,000 watts (digital)
ERP40,000 watts (analog)
Translator(s)(see article)
Links
Websitecltv36.tv

The station's offices and studio complex are located at the third floor of the Corporate Guarantee Building, Jose Abad Santos Avenue, Dolores, City of San Fernando, Pampanga, which also supports its secondary antenna that was built upon its inception. Its hybrid digital 10-kilowatt, 68.5m (225ft) tall BTSC stereo transmitter and primary station tower is located at C.P. Garcia Street, Clark Freeport Zone, Pampanga.[1]

This station operates everyday from 8:00 AM to 7:00 PM (PST) on Analog TV and 7:00 PM to 10:00 PM (PST) on Digital TV. In 2017, CLTV 36 was the leading free-to-air regional television channel in the country based on the AGB Nielsen survey, for two consecutive years,[2] and was awarded as the Best Local TV Station by the Kapisanan ng mga Brodkaster ng Pilipinas, Paragala Central Luzon Media Awards and Gandingan Awards.

Corporate Guarantee and Insurance Company building, the headquarters of CLTV 36, a four-story modernist office building with a tall red and white antenna behind a BMW dealership, on Jose Abad Santos Avenue in San Fernando, Pampanga, April 2017
Corporate Guarantee and Insurance Company building, the headquarters of CLTV 36, in April 2017

Background

As one of the youngest terrestrial television stations in the Philippines, it was created when Philippine Congress granted a franchise under Republic Act No. 8219 (which lapsed into law) on September 12, 1997, and duly licensed by the country's NTC on January 10, 2007.

DWRW-TV began transmission on March 19, 2007. In 2008, it was relegated to an all-news and infotainment channel.

Throughout most of its history, CLTV 36 focused on centralized media coverage of news, public affairs and infotainment programming, covering all the provinces of Central Luzon: Nueva Ecija, Bulacan, Bataan, Tarlac, Zambales, Aurora and its homebase, Pampanga. Recently, the station's new tower at Clark Freeport Zone was inaugurated on December 9, 2015. Its signal is also receivable in parts of Metro Manila, Ilocos Region, Cordillera Administrative Region, and Calabarzon (except Batangas, Laguna and Quezon) via marginal signal radius.[3][4]

The station pioneered extensive and frequently updated coverage of national and local elections and natural disasters that hit the region, including typhoons, northeast monsoon, among others. In 2013, CLTV 36 launched their entertainment programming thru the Star Mill Talent Search.

The station is also the official broadcaster of the Giant Lantern Festival every December from 2007, as well as the United Central Luzon Athletic Association games since 2015.[5][6]

Branding changes

In time for the station's 9th anniversary, on April 2, 2016, CLTV 36 was rebranded as CLTV 36 Metro Central Luzon.[7] Along with the station's rebranding came its new theme song eponymous with the station's branding, performed by the Chocolate Factory Band, and Star Mill alumnus Jeneal Mariano and Andy Pangan.[8]

On its 10th anniversary in 2017, the station reverted to its original name CLTV 36 with its new slogan, "The Region's Infotainment Channel".

On January 7, 2018, the station reverted to its original slogan, "One Region, One Station".

On March 22, 2019, CLTV 36, as part of the celebration of its 12th anniversary with the theme "Championing Local Pride" (also used as a slogan from 2019 to 2022), held its inaugural Social Services Conference and Expo (SocSeCon) at Robinsons Starmills in San Fernando, Pampanga.

On June 26, 2020, despite challenges brought by the coronavirus pandemic, CLTV 36 launched #SaleseMuRin with the re-usage of their 2011 station theme, "Tawag ng Panahon".

On May 14, 2021, CLTV 36 revealed its new logo during its 14th anniversary, replacing the 2007 logo, and revealed its additional programming lineup for 2021.

On May 20, 2022, the station celebrated its 15th anniversary through a business conference and Partner Appreciation Night with the theme, "Ibalik ang Sigla, Ibalik ang Saya ng Lokal na Ekonomiya", at Robinsons Starmills in San Fernando, Pampanga.

In November 2022, the station revived one of its previous slogans "Atin 'To" (first used in early 2010's), as well as the station's 2007 logo; the now-former logo continued as a secondary until December 2022. The station re-used its former theme songs throughout its history: their 2013 station theme, "CLTV 36, Kasama Mo", composed by Andy Alviz; and the 2016 station theme "CLTV 36 Metro Central Luzon," albeit with modified lyrics and covered by Kapampangan performer Chew the Cud.

In mid 2023, the station began to de-emphasize its pan-regional content, and began increasing amount of programs focused on Pampanga and Kapampangans, while maintaining a small portion of programs in Filipino and English; thus, the relaunch with the slogan "Pusung Makabalen" (which is the Kapampangan term of the phrase "Pusong Makabayan" or "Patriotic Heart").

Programs currently broadcast on CLTV 36
CLTV 36 as the official broadcaster of the Giant Lantern Festival since 2007.

News
  • Balen at Balita Kayabe I Justine Dizon (2016-2018; 2023)‡^

Current affairs
  • Nánu Pa Tá? Kayabe I Jenna Lumbang-Parungao Ampong I Jhoedie Dizon Mercado (2019-2020; 2023)‡^
  • Jhoedie's TopPick Kasama si Jhoedie Dizon Mercado (2023)‡^
  • UN in Action and 21st Century (2008)
  • Dapat All: Human Rights for All (2021)‡
  • Bawal Ing Tsismis Kang Sonia Soto (2022)‡
  • Bitag Live (produced by Bitag Multimedia Network, 2023; simulcast on IBC)

Public service
  • #ipaBITAGmo (produced by Bitag Multimedia Network, 2023; simulcast on IBC)
  • Fernandino Ka, Kayabe Ka! (2023)‡
  • Kayabe V-Yahe (2023)‡

Infotainment
  • Clark In Focus (2016, 2017)
  • Discover Japan (2017)
  • Kalusugang SiguraDOH
  • AgriTV Central Luzon (2022; 2023)
  • DokyuBata TV (2023)
  • Mise-En-Scene (2023)
  • Let's Talk: Heart To Heart (2020–2023; 2023 new season)‡

Religious
  • Men of Light (2007)
  • Misa king Kapampangan (Kapampangan Mass) (2020)
  • CLTV36 The 3–O'Clock Prayer (English Version)

‡Also streamed on CLTV 36's Facebook page. ^Also streamed on CLTV 36's YouTube channel.

Formerly aired programs
Previous logo of CLTV 36 with the Metro Central Luzon branding from April 2016 until 2017
  • So to Speak (2008-2016; 2017–2019; 2020)
  • Tara Lets! (2016)
  • Arangkada Balita (2014-2016)
  • Arangkada sa Umaga (2016-2017)
  • Arangkada Central Luzon (2018)
  • Pasada Ala-Una (2016-2017)
  • Pasada Balita (2017-2018)
  • Metro Central Luzon Ngayon (2016-2018)
  • Metro Central Luzon Tonite (2016-2017)
  • Metro Central Luzon Weekend Recap (2017)
  • Balitang Central Luzon (2013-2016; 2018–2020)
  • Central Luzon Ngayon (2018)
  • Alerto Central Luzon (2013-2016)
  • Central Luzon Tonight (2018)
  • Central Luzon Ngayon Recap (2018)
  • Mornings @ Central Luzon (2018)
  • Isapubliko (2013, 2016)
  • CineKabalen (2021)
  • Ang Saya-Saya (2016)
  • Kapampangan Animation and Live-Action Productions (2016)
  • Portraits
  • Klaro Panalo (2016)
  • Lonely Pangets (2016)
  • Wagi: Women Are Great Inspirations
  • Kuwentong Wagi
  • Campus Teen Drama
  • TeleVShop (2016)
  • Tanikala: CBN Asia Religious Drama (also aired during Holy Week on GMA Network; 2017)
  • Y-fi: Young, Free Idealist
  • Simpleng Usapan
  • Sandigang Legal (2016)
  • Opinyong Legal
  • Legal Matters
  • Kasaysayan Throwback with BSJ (2016-2018)
  • Clark In Focus (2016)
  • The Noel Jusay Lacsamana Show (2015-2016)
  • Tagis Lakas (2015-2016)
  • Share and Like (2016)
  • Snap Shap (2016)
  • Dito Po Sa Amin (2016)
  • Pera Pera Lang (2016)
  • Balen at Balita (2016-2017)
    • Ing Balen (2017)
    • Balen (2017)
  • Balitang Balen (2020)
  • Biz Mode (2016-2017)
  • Belly Good (2016-2017)
  • Morning Chikahan
  • Daily Chikahan
  • Trip, Treat at Gimik
  • Ayos Ka-Rehiyon
  • Dayalogo
  • Hamon: Central Luzon
  • HB (Hamon ng Bayan)
  • Bagong Hamon: Central Luzon (2020)
  • Metro Business
  • Social TV: Anything and Everything Central Luzon
  • Star Mill
    • Star Mill: Central Luzon's Search for a Star in a Million (2013)
    • Star Mill Season 2: Central Luzon TV 36 Star Search (2014)
    • Star Mill Season 3 (2019)
  • Pasikatan: CLTV 36 Talent Search
  • She Means Business
  • His Life TV
  • Magsilbi Tamu
  • CLTV 36 Balitaan (2007-2013; 2021-2023)
  • CLTV 36 Balitaan sa Umaga
  • CLTV 36 News (2021-2023)
  • Queng Cucina
  • What's Cooking?
  • Culinary Capital
  • For Your Eyes Only
  • Negotalk
  • Negosyoso
  • Spotlight
  • Maski Nanu
  • Sanggunian ng Fernandino
  • Fernandino First
  • CENTRO: TV Program of City of San Fernando, Pampanga
  • Nice 1
  • Talakayan sa CLTV 36
  • Bagong Umaga
  • OK MusiCabalen
  • Bukas Bayan
  • Living Spaces
  • Travel Blog
  • Pinoy Wise OFTV
  • Saturday Night Special
  • Spot Report
  • Go Organic
  • Aldong Maningning
  • E.T.C. News
  • OK si Dok (on hiatus)
  • One-Stop Shop
  • Salamin ng Buhay
  • Big@10
  • Bayan ang Inuuna: Central Luzon TV 36 10th Anniversary Documentary Special
  • The Best of Mikey Bustos' Vlogs
  • MANa: Maunlad na Agrikultura sa Nayon
  • Public Demand
  • Music Zone (2007-2020)
  • Masaganang Ani, Masaganang Kita (2019)
  • Aro Jericho!
  • TelEskwela (2020-2023)
  • Focus (2012; 2018)
  • TopPick (2021-2023)
  • Agri Balita Central Luzon (2023)
  • Sing-Ka-Galing Season 2 (2018)
  • Public Interest (2020)
  • Kalinga ni Ria Vergara (2021)
  • Si Jay at Double J (2021)
  • Lugud Fernandino (2021)
  • Business Unusual (2020)
  • Business As Usual (2022)
  • Atin Kaming K! (2020)
  • Nicolette Henson-Hizon Beyond Style (2020)
  • Stories on Wheels (2020)
  • Sine Gitnang Luzon Originals (2017-2018)

CLTV36 Personalities

Present Air staff
  • Sonia P. Soto (President/General Manager)
  • Justine Dizon (News Manager/Editor of CLTV36)
  • Jhoedie Dizon Mercado
  • Felix Barrios
  • JM De Jesus
  • Karen Anne Maurillo
  • Jenna Lumbang-Parungao
  • Jenifer Salenga
  • Paulo Gee Santos
  • Liana Canilao
  • Arlin Salonga
  • Aizeline David-Manzon
  • France Grachelle Barrera
  • Ben Tulfo
  • Angelica Cara (Producer)

Award Recognitions

In 2008, about a year since it began broadcast, the station received the first KBP Golden Dove Award (Sonia Soto for Best Provincial Public Affairs Program Host). CLTV 36 was again honored as the three-time Best Provincial TV station by the same award-giving body for the 2012, 2014 and 2015 edition, along with the award for their programs Balitang Central Luzon (Best TV Newscast, Provincial) and So To Speak (two-time Best TV Public Affairs Program, Provincial).

Area Coverages

Primary Areas

Secondary Areas

Technical information
Branding Callsign Channel Number TPO Station Type Location
CLTV 36 DWRW-TV 36 10,000 watts Originating Clark, Pampanga/Central Luzon Region

CLTV 36 programs are retransmitted nationally via pay television providers: numerous regional cable and satellite providers in Pampanga, Tarlac, Bulacan, Bataan, Nueva Ecija, and Zambales; as well as out-of-market cable access in Rizal, Laguna (including Sta. Rosa and Calamba) and Cavite. Recently, the station became available nationally via major satellite provider Cignal.[7]

Over the internet, its programs are fed via live streaming on its official website, Facebook, YouTube and via its official application for iOS and Android users.

Digital television
Channel Video Aspect Short name Programming Note
36.01 720p 16:9 CLTV36 Central Luzon Television (Main DWRW-TV programming) Fully migrated from analog to digital

From September 10, 2023, DWRW-TV utilizes its analog UHF channel 36 (605.143 MHz) for its digital terrestrial television tests during off-air hours. It initally conducted its digital test broadcasts 5 days a week except for Mondays and Wednesdays from 07:30 PM to 10:00 PM.

Analog-to-digital conversion

DWRW-TV made several teasers on its broadcast and social media pages about a change happening on October 10, 2023, as culmination of plans to convert the station to DTT which began in May 2021.[9] With test transmissions underway, the station was set to shut off its analog signal on the evening of December 6. The conversion was later postponed to October 16, 2023, start its regular test broadcast digital transmissions that began at 07:00 pm. It is expected to go full blast by December 7.[10][11]

See also

References
  1. "CLTV 36 widens reach with new Clark Tower". Sun.Star Pampanga. December 9, 2015. Retrieved December 10, 2015.
  2. abcatubig (March 25, 2017). "CLTV36: A decade of the journey and beyond". SunStar. Retrieved May 20, 2017.
  3. Manabat, Ashley (December 10, 2015). "CLTV 36 inaugurates Clark tower | BusinessMirror". www.businessmirror.com.ph. Retrieved May 20, 2017.
  4. vblopez (December 9, 2015). "CLTV 36 widens reach with new Clark Tower". SunStar. Retrieved May 20, 2017.
  5. Manabat, Ashley (September 14, 2015). "Countdown for San Fernando's 2015 Giant Lantern Festival starts | BusinessMirror". www.businessmirror.com.ph. Retrieved May 20, 2017.
  6. vblopez (December 11, 2015). "Pangilinan: A GLF of many firsts". SunStar. Retrieved May 20, 2017.
  7. "CLTV 36 marks 9th year with new 'metro' brand". Sun.Star Pampanga. April 3, 2016. Retrieved April 4, 2016.
  8. CCTN Channel 47 Mega Cebu (April 5, 2016), CLTV 36 Metro Central Luzon Station ID 2016, retrieved May 20, 2017
  9. "The shift to digital TV begins for the #1 digital news media in Central Luzon, CLTV! | The shift to digital TV begins for the #1 digital news media in Central Luzon, CLTV! WATCH US ANYTIME! ANYWHERE! Online: http://cltv36.tv/ Nationwide... | By CLTV36 | Facebook". CLTV36 (Facebook). May 19, 2021. Retrieved September 29, 2023. {{cite web}}: External link in |title= (help)
  10. CLTV 36 going digital this 10.16?https://m.facebook.com/story.php?story_fbid=pfbid02rXL7T5DhbMoGkV53miV25VnXChGnLTWt5whWkPBADoYV78uMGA3QDZMPbpNgQbbsl&id=100071465770363&mibextid=2JQ9oc"/>
  11. CLTV 36 is now on digital TV (September 16, 2023) https://www.youtube.com/watch?v=GEj3yh2_J6Y
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