Denso

DENSO Corporation (株式会社デンソー, Kabushiki-Gaisha Densō) is a global automotive components manufacturer headquartered in the city of Kariya, Aichi Prefecture, Japan.[3]

DENSO Corporation
TypePublic (K.K)
IndustryAutomotive (Passenger/ Commercial Vehicle) parts
FoundedDecember 16, 1949 (1949-12-16)
HeadquartersKariya, Aichi, Japan
Key people
Nobuaki Katoh
(Chairman)
Koji Kobayashi
(Vice Chairman)
Koji Arima
(President and CEO)
RevenueIncrease¥5,108.291 billion (2018)[1]
Increase ¥412.676 billion (2018)[1]
Increase ¥320.561 billion (2018)[1]
Total assetsIncrease ¥5,764.417 billion (2018)[1]
Total equityIncrease ¥3,447.082 billion (2017)[1]
OwnersToyota Motor (24.77%)[2]
Toyota Industries (8.72%)
Websitewww.denso.com

After becoming independent from Toyota Motor, the company was founded as Nippon Denso Co. Ltd. (日本電装株式会社, Nippon Densō Kabushiki-Gaisha) in 1949. About 25% of the company is owned by Toyota.[4] Despite being a part of the Toyota Group of companies, as of the year ending March 2016, sales to the Toyota Group accounted for less than 50% of total revenue (44% of revenue originated from other car manufacturers in Japan, Germany, the U.S. and China).[5] In 2016, Denso was the fourth largest auto parts supplier in the world.[6]

In 2022, Denso was listed at #278 on the Fortune Global 500 list with a total revenue of $49.0 billion and 167,950 employees.[7]

As of 2021, DENSO Corporation consisted of 200 consolidated subsidiaries (64 in Japan, 23 in North America, 32 in Europe, 74 in Asia, and seven in Oceania and other regions).

Name

The name Denso (電装, densō) is a blend word of the Japanese terms for "electricity" (電気, denki) and "device" (装置, sōchi).

Operations

The company develops and manufactures various auto parts, including gasoline and diesel engine components, hybrid vehicle components, climate control systems, instrument clusters, airbag systems, pre-crash radar systems, and spark plugs. Denso also develops and manufactures non-automotive components, such as household heating equipment and industrial robots. A Denso industrial robot gained wide public attention in Japan when it conducted a game of shogi against professional players.[8][9]

In June 2020, Denso announced the opening of its "Electrification Innovation Center" at its plant in Anjō. The facility will support the company’s development of products and technologies for electric and hybrid vehicles.[10]

Sales

In 2014, Denso's global sales were distributed as follows:

  • Thermal systems: 30.4%
  • Powertrain control systems: 35.0%
  • Electronic systems: 15.3%
  • Electric systems: 9.4%
  • Electric motors: 7.0%
  • Other automotive products: 1.4%
  • Industrial systems, consumer products: 1.1%
  • Other non-automotive products: 0.4%

Denso Wave

Denso Wave is a subsidiary that produces automatic identification products (barcode readers and related products), industrial robots, and programmable logic controllers.[11] They are noted for creating the two-dimensional QR code, are a member of the Japan Robot Association, and support the ORiN standard.

Denso International America

Denso International America is the American subsidiary of Denso.

In 1970, Denso Corporation decided to expand overseas from Kariya, Japan, to North America. Denso Sales California, Inc., was founded in Hawthorne, California, in March 1971. The company was staffed with only 12 associates, four of them being Americans. The objective of Denso Sales California was to promote their air conditioner systems as options in Japanese-made vehicles.

In May 1975, Denso Corporation opened a sales division, Denso Sales, in Southfield, Michigan.

In September 1975, Denso International America opened a service center in Cedar Falls, Iowa. This was opened due to an agricultural parts contract with John Deere that included starter motors and meters.

Denso International America employs over 17,000 people at 38 locations between North, Central, and South America. At year end, on March 31, 2008, combined sales totaled $8.3 billion for all American locations.[12][13]

Motorsports

As Denso is a part of the Toyota Group, it also assists Toyota in participating and developing their cars for different motorsports categories. Denso manufactures customised electronics and different auto-parts specifically for Toyota-Lexus motorsports development divisions Toyota Racing Development and the European motorsports facility of the company Toyota Gazoo Racing previously named Toyota Motorsports GmbH located in Germany. Denso plays a vital role as an OEM by specifically engineering auto-parts and electronics for Toyota in motorsports which mainly include spark plugs, starter motors, fuel pumps, alternators, Engine Control Module (ECM) computer systems, engine & transmission sensors and many other high-performance automotive and motor racing equipments and accessories for Toyota to compete in a variety of motorsports categories which include NASCAR, Formula One (from 2002-2009), World Rally Championship, and World Endurance Championship. The Toyota TS030 Hybrid, using a Denso kinetic energy recovery system, finished second in the 2013 24 Hours of Le Mans.

Denso products are also used in many local Japanese motorsports, including Super Formula and Super GT.

Controversies

Price fixing

On January 30, 2012, the US Justice Department announced after two years of investigation that it had discovered part of a massive price fixing scheme in which Denso and Yazaki played a significant role. The conspiracy, which fixed prices and allocated components to such car manufacturers as Toyota and Honda, extended from Michigan to Japan, where it was also under investigation. Denso agreed to pay a fine of $78 million.[14][15]

Fuel pump lawsuits

In August 2020, a class-action lawsuit was filed in Quebec over alleged defective fuel pumps in a number of Acura, Honda, Lexus, Subaru, and Toyota vehicle models. A separate fuel pump lawsuit was filed for the remaining areas of Canada.[16]

See also

References
  1. "Financial Results".
  2. "State of Shareholders / Investors (as of Sep. 30, 2013)". Denso Corporation. Retrieved 2014-01-11.
  3. "The page has been moved to a new location". DENSO Global Website.
  4. "Principal Shareholders". Global Denso. Retrieved 29 April 2016.
  5. "投資家情報｜デンソー" (PDF). www.denso.co.jp.
  6. Treece, James B. (Apr 28, 2016). "Denso's fiscal-year net falls 5.8%; Aisin Seiki's climbs 14%". Autonews. Retrieved 29 April 2016.
  7. "Global 500".
  8. "ロボットで「王手」 デンソー、将棋電王戦に参戦". nikkei.com. 12 March 2014.
  9. ni2douga (14 March 2014). "【第3回将棋電王戦】ロボットアームの実力！駒並べと第一手". Archived from the original on 2021-12-21 – via YouTube.
  10. "Denso opens electrification R&D centre in Japan". Just-auto. 9 June 2020. Archived from the original on 6 July 2020. Retrieved July 6, 2020.
  11. "Corporate Outline". Denso Wave Inc. Retrieved 2020-08-05.
  12. "About Us Overview | DENSO International America, Inc". Densocorp-na.com. Retrieved 2012-03-25.
  13. Proud Past, Strong Future: A History of DENSO’s First 50 Years (pg. 112-115)
  14. Bunkley, Nick (2012-01-30). "Japanese Auto Suppliers Are Fined, and Executives Agree to Prison, in a Price-Fixing Case (Published 2012)". The New York Times. ISSN 0362-4331. Retrieved 2020-12-02.
  15. Associated Press, "U.S. fines Japanese auto parts suppliers $470 million", Japan Times, 1 February 2012, p. 1.
  16. "Denso Canada Lawsuit Filed Over Fuel Pumps". CarComplaints.com. 3 August 2020. Retrieved August 4, 2020.
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