Disparate Youth

"Disparate Youth" is a song from American musician Santigold. The track was released in the United States on 14 February 2012 as the lead single from the artist's second studio album, Master of My Make-Believe (2012).[1]

"Disparate Youth"
Single by Santigold
from the album Master of My Make-Believe
Released14 February 2012
Recorded2010–11
Genre
Length4:44
LabelAtlantic
Songwriter(s)
Producer(s)Ricky Blaze
Santigold singles chronology
"Car Song"
(2012)		 "Disparate Youth"
(2012)		 "The Keepers"
(2012)

In September 2012, "Disparate Youth" became the soundtrack to insurance company Direct Line's latest television advertisement.[2] In December 2012, an instrumental version of the song was used by Honda for their television advertisement, "Things Can Always Be Better". Direct Line also utilised the track for a range of adverts between 2012 and 2014. The song is also featured in the video games Forza Horizon and NBA 2K16.[3][4][5] It has also been used to advertise YouTube's Geek Week in August 2013.[6] The song was also used in the Netflix original series Atypical, in season one, episode six, during the end credits, and featured in Good Girls. “Disparate Youth” was featured in the 2020 trailer for the Netflix series “Unorthodox.”

Critical reception

In March 2012, The Guardian heralded "Disparate Youth" as part of their 'New Music' feature. Reviewer Michael Cragg hailed it as "an absolute corker, all sleek new-wave keyboards mixed with frantic bursts of guitar and Santigold's intriguingly emotionless delivery."[7]

Track listing
Digital download[1]
No.TitleLength
1."Disparate Youth"4:44
CD single[1]
No.TitleLength
1."Disparate Youth"4:44
2."Disparate Youth (Switch Remix)"3:56
Digital EP[8]
No.TitleLength
1."Disparate Youth"4:44
2."Disparate Youth" (Switch Remix)3:56
3."Disparate Youth" (The 2 Bears Remix)7:42
4."Disparate Youth" (Amateur Best Remix)3:38
5."Disparate Youth" (Radio Edit)3:41
6."Disparate Youth" (SWjR & Santigold Remix)3:37

Charts

For the chart week dated April 21, 2012, "Disparate Youth" debuted at number ninety-six on the UK Singles Chart;[9] marking the artist's second appearance on the chart—following "L.E.S. Artistes" (number 27, 2008).[10]

Chart (2012–13) Peak
position
Austria (Ö3 Austria Top 40)[11] 70
Belgium (Ultratip Bubbling Under Flanders)[12] 38
Belgium (Ultratip Bubbling Under Wallonia)[13] 36
France (SNEP)[14] 104
Germany (Official German Charts)[15] 26
Japan (Japan Hot 100)[16] 94
Mexico Ingles Airplay (Billboard)[17] 33
Switzerland (Schweizer Hitparade)[18] 55
UK Singles (Official Charts Company)[9] 96
US Bubbling Under Hot 100 Singles (Billboard)[19] 9
US Rock Songs (Billboard)[19] 20
US Alternative Songs (Billboard)[20] 27

Release history
Region Date Format
 United States 14 February 2012[1] Digital download
 United Kingdom 9 March 2012[8] Digital EP

Music video

Santigold and filmmaker Sam Fleischner co-directed a "Disparate Youth" music video shot in Portland Parish, Jamaica, which released in March 2012.[21] The video, shot on a shoestring budget, shows Santigold riding a motorcycle through a colonial-era town, riding a speedboat off the coast, and entering a jungle with some young Jamaican locals. Fleischner has revealed that this was the second video shot for the song, following "a Clockwork Orange-inspired video that the label spent a lot of money on" which Santigold decided not to release.[22]

References
  1. "Santigold - 'Disparate Youth' - Digital Download". iTunes (US). Retrieved 2012-09-07.
  2. "Direct Line - Take the Direct Line - Advert Details". TVAdMusic.co.uk. Retrieved 2012-09-08.
  3. "Soundtrack - Forza Horizon Wiki Guide - IGN".
  4. Makuch, Eddie (July 9, 2015). "NBA 2K16 Has 50+ Song Soundtrack Curated By DJ Khaled, DJ Premier, DJ Mustard". GameSpot. Retrieved April 16, 2016.
  5. Nunneley, Stephany (July 24, 2015). "Get your groove on with the official NBA 2K16 soundtrack". VG247. Retrieved April 16, 2016.
  6. Archived at Ghostarchive and the Wayback Machine: YouTube Geek Week, Find Your Channels. YouTube.
  7. "New Music: Santigold - Disparate Youth". The Guardian. 2012-03-01. Retrieved 2012-09-08.
  8. "Santigold - 'Disparate Youth' - Digital EP". Amazon.co.uk. Retrieved 2012-09-08.
  9. "The Official Charts Company - Disparate Youth by Santigold Search". The Official Charts Company. 6 May 2013.
  10. "The Official Charts Company - Disparate Youth". The Official Charts Company. 6 May 2013.
  11. "Santigold – Disparate Youth" (in German). Ö3 Austria Top 40.
  12. "Santigold – Disparate Youth" (in Dutch). Ultratip.
  13. "Santigold – Disparate Youth" (in French). Ultratip.
  14. "Santigold – Disparate Youth" (in French). Les classement single.
  15. "Santigold – Disparate Youth" (in German). GfK Entertainment charts. Retrieved 2020-03-02.
  16. "Santigold Chart History (Japan Hot 100)". Billboard.
  17. "Santigold Chart History (Mexico Ingles Airplay)". Billboard. Retrieved October 28, 2020.
  18. "Santigold – Disparate Youth". Swiss Singles Chart.
  19. "Santigold Discography - Alternative Songs Chart". Billboard. Retrieved 2013-01-30.
  20. "Santigold Discography - Alternative Songs Chart". Billboard. Retrieved 2012-09-08.
  21. Santigold - Disparate Youth (Official Music Video), retrieved 2021-10-04
  22. "Behind The Music Video: Santigold's "Disparate Youth"". 3rd & Lamar Media. Retrieved 2021-10-04.
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