Diva (Asian TV channel)

Diva (formerly Diva Universal) was an English-language pay television channel in Singapore. It launched on 3 May 1995 as Hallmark Entertainment Network, along with E!, and was first owned by Television Corporation of Singapore (TCS). In 2010, as part of an agreement with NBCUniversal International Networks, the channel was renamed Diva Universal in 2010 and then Diva in 2014. It closed at the end of in 2019 in anticipation of the launch of streaming service Hayu in the region.

Diva
CountrySingapore
Broadcast areaSoutheast Asia (including Singapore)
NetworkNBCUniversal International Networks
Television Corporation of Singapore (TCS) (3 May 1995-11 February 2001)
AffiliatesE!
HeadquartersMarina Bay Sands, 10 Bayfront Avenue, Marina Bay, Downtown Core, Singapore
Programming
Picture format1080i (HDTV 16:9)
Ownership
OwnerNBCUniversal
Television Corporation of Singapore (TCS) (3 May 1995-11 February 2001)
Sister channelsCNBC Asia
E!
History
Launched3 May 1995 (1995-05-03)
Closed31 December 2019 (2019-12-31)[1]
Replaced byCNBC Asia
Former names
  • Hallmark Entertainment Network (1995-2001)
  • Hallmark Channel (2001-2010)
  • Diva Universal (2010-2014)
Links
Websitedivatv.asia

History

Hallmark Entertainment Network (1995-2001)

Hallmark Entertainment Network Asia was launched on 3 May 1995 as a Singaporean 24-hour English pay television channel, owned by Television Corporation of Singapore (TCS) under license from Hallmark Entertainment. The channel had its headquarters in Singapore, while the channel was broadcast in Southeast Asia.

Hallmark Entertainment Network Asia was launched at 12am SST with a opening ceremony by Tyra Banks. Hallmark Entertainment Channel was an Asian version of the international TV brand, Hallmark Entertainment Network, which in turn owned by Hallmark Entertainment. Hallmark Entertainment Network Asia's launch was celebrated on air in iconic locations; the Padang, Singapore and Changi Airport.

Hallmark Entertainment Network and E! Entertainment Television's production facilities were in Singapore. Among the popular reality shows aired on the channel were Kim Kardashian, Khloé Kardashian and Kourtney Kardashian's Keeping Up with the Kardashians.

Hallmark Channel (2001-2010)

In 2001, Hallmark Entertainment Network was rebranded as Hallmark Channel, following the global rebrand.

Diva Universal (2010-2014)

Hallmark Channel Asia was officially rebranded becomes Diva Universal on 19 September 2010 after its brand licensing agreement with Crown Media closure as part of NBCUniversal and NBCUniversal International Networks's efforts to refocus its network portfolio.[2] Coinciding with the officially launched of its high-definition feed along with the SD channel officially opened broadcasting in high-definition on 1 February 2014.

Diva (2014-2019)

On 16 June 2014, Diva Universal was officially simplified becomes Diva.

On 14 March 2018, Diva on Astro officially shift and switch to HD format and the HD version of Diva HD officially opening on 16 October 2019.

On 14 March 2018, The SD version of the channel on Astro switch to HD format.

Closure

As part of a restructuring at NBCUniversal International Networks and the launch of Hayu in Asia on 1 January 2020, E! and Diva ceased broadcast and transmission after its final programmes being About Time after the closing ceremony being held at Universal Studios Singapore with the station ident/logo of DIVA Be Yourself and the vocal national anthem was played with Singapore English/Singlish translated subtitles and laserdisc label by Kowloon Video Pte Ltd.[1]

After the closure of Diva, it fades to black screen for two minutes until the closure message for providers that broadcast the channel. Indonesian provider broadcast this message "THIS CHANNEL HAS BEEN CEASED BROADCAST. PLEASE CONTACT YOUR SERVICE PROVIDER FOR DETAILS". All Diva shows were moved to CNBC Asia. NBCUniversal channels in Asia only remain DreamWorks, CNBC Asia and Golf Channel.

Former operating channels

See also

References
  1. "Cessation of TV DIVA, E! Entertainment, &TVHD and GoodTimes | StarHub Business". Archived from the original on 17 December 2019.
  2. "Diva Universal To Replace Hallmark". Media Research Asia.com. 5 August 2010. Archived from the original on 9 January 2018. Retrieved 26 July 2023.
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