Peacock Productions

Peacock Productions was a long-form production unit of NBC News. The division, established on July 15, 2007, primarily produced one-off factual programs and specials, airing across both NBCUniversal and third-party networks. Peacock served as an incubator for new production technologies that have later been adopted by NBC News, such as tapeless recording.[1]

Peacock Productions
TypeDivision
IndustryTelevision production
Predecessor
  • NBC News Productions
  • NBC Next Media
  • NBC Media Productions
FoundedJuly 15, 2007 (2007-07-15)
DefunctMarch 2, 2020 (2020-03-02)
(12 years, 7 months and 16 days)
Fateshut down
SuccessorLibrary:
NBC News
Headquarters
New York City
,
United States
Key people
Liz Cole, president
OwnerNBCUniversal
ParentNBCUniversal News Group
Websitewww.peacockproductions.tv

The studio was shut down on March 2, 2020, with NBC News citing changes to its strategies on documentaries.

History

Peacock was established on July 15, 2007 by the merger of NBC News Productions, NBC Media Productions, & the digital unit NBC Next Media, along with the staff of NBC's newsmagazine Dateline. The merger came in response to the growing popularity of non-fiction programming on television (with a particular emphasis on cable channels and digital outlets), and in the wake of a recent series of budget cuts at NBC Universal that affected NBC News's long-form production units[2]

In May 2012, Today senior producer Marc Victor stepped down and joined Peacock to lead a new unit, Tomorrow Productions — which would leverage the resources and talent of Today.[3] In 2013, Peacock produced Skywire Live for Discovery Channel, a live special that featured Nik Wallenda's crossing of the Little Colorado River gorge near Grand Canyon National Park.[1]

The studio shut down on March 2, 2020, with NBC News stating that it was "shifting its documentary strategy to an entirely new model, consistent with industry trends". An employee reported that streaming video had reduced the demand for the type of low-cost documentaries traditionally made by Peacock.[4] It was eventually replaced by NBC News Studios, which maintains production of many NBC News programming.[5][6]

Television
TitleYear ReleasedChannel
Sister Wives: Tell All2018TLC
Keith Morrison Investigates2015–presentInvestigation Discovery
Killing Versace: The Hunt for a Serial Killer2018Oxygen
Simone Biles: American Gold2018Lifetime
Final Appeal2018Oxygen
Why Planes Crash2009-2015MSNBC and Weather Channel
Headliners1999–presentMSNBC
USS Indianapolis Live - From the Deep2017PBS
Surviving Harvey2017Animal Planet
Behind Closed Doors with Natalie Morales2017Reelz
Phelps vs. Shark2016Discovery


References
  1. "Behind the Scenes at NBC Peacock Productions". TV Technology. Retrieved 8 August 2013.
  2. Learmonth, Michael (2007-07-09). "NBC News sets combo arm". Variety. Retrieved 11 August 2013.
  3. Andreeva, Nellie (2012-05-04). "'Today' Producer Marc Victor Segues To Running 'Today'-Affiliated Production Co". Deadline. Retrieved 2020-04-16.
  4. Steinberg, Brian (January 10, 2020). "NBC News Will Shut Down Peacock Productions". Variety. Retrieved January 10, 2020.
  5. Steinberg, Brian (2020-01-23). "NBC News Launches Documentary Studio for Streaming-Video Era (EXCLUSIVE)". Variety. Retrieved 2023-09-28.
  6. Weprin, Alex (2020-01-23). "NBC News Launches New Production Studio". The Hollywood Reporter. Retrieved 2023-09-28.
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