Dongdaemun Design Plaza

The Dongdaemun Design Plaza (DDP) was designed by British-Iraqi architect Zaha Hadid, winner of the 2004 Pritzker Prize, with the concept of "Metonymic Landscape." Metonymy refers to a method of describing a specific object indirectly, and Hadid integrated historical, cultural, urban, social, and economic aspects of Seoul deduced from this method in order to create a scene of the landscape. Designed as a cultural hub in the historical district of Seoul, Korea's largest fashion district, the DDP is composed of undulating surfaces that resemble the flow of liquid and allow flexibility in space. The state-of-the-art BIM (Building Information Modeling), mega-truss (extra-large roof truss) system, and space frame system are the key features in terms of creating grand-scale spaces. According to Hadid, the fundamental features of her design were "transparency, porousness, and durability."[3] Many ecological features, including a double-skin facade, solar panels, and a water recycling system, are included in the building.

The construction project for replacing Dongdaemun Stadium with a public park has been discussed in the media since 2000, and the city of Seoul established a basic master plan for alternating the function of Dongdaemun Stadium in 2005. Upon the advice of architects, and in order to secure a high-quality design for the new landmark of Seoul, the city invited architects in February 2007 to participate in a design competition. The city requested that the architects include a design plaza, underground spaces, a history park, and a culture park in the project, according to the guidelines. Zaha Hadid's Metonymic Landscape won the competition.[4]

The exterior envelope of the DDP, a smooth and giant mushroom-like structure floating above ground level, is made of concrete, aluminum, steel, and stone. The interior of the building is finished with plaster reinforced with synthetic fiber, acoustic tiles, acrylic resin, stainless steel, and polished stone in the interior.

Design Lab and Kia Soul exhibition in Dongdaemun Design Plaza & Park

The DDP has three underground levels, four above-ground levels, and a main building that is 280 meters long. The building is equipped with diverse public spaces, including an exhibition hall, a conference hall, the design museum, the design lab, an academy hall, a media center, a seminar room, Dongdaemun History and Culture Park, the designer's lounge, and the design market.

The art hall operates as a space for conventions, trade shows, exhibitions, fashion shows, concerts, and performances. The museum hall consists of five sections, and allows many artists to engage in the design industry and exchange ideas. The design playground, Design Dulle-gil (trail), design museum, design exhibition hall, and the design rest area are located inside the museum hall.

The design lab operates as an incubator for budding product designers from inside and outside the country. The design market is a multipurpose space for cultural events and shopping, and is open 24 hours a day.[5]

In addition, the DDP has parking areas, dispensaries, a feeding room, a coatroom, a cafe, and other facilities that are operated and managed by the Seoul Design Foundation of the city of Seoul.

Dongdaemun Stadium Aerial View

DDP surrounding area as seen from the north

Dongdaemun Stadium was the first modern stadium in Korea and was built during the Japanese Colonial Period to celebrate the wedding of the Japanese Prince. From 1925 until its demolition in 2007, various national sports and celebration events were held there. The stadium was abandoned after the Seoul Olympics in 1988 and became a local market in front of the largest fashion hub in South Korea. The demolition of the stadium is not without its critics, including those who challenge the eventual removal of street vendors as a "repressive relocation."[6]

Dongdaemun History & Culture Park is located on the east side of the DDP. The park connects the round-shaped Downtown Green Field Corridor from Mt. Naksan to Mt. Namsan, and serves as a cultural space for exhibiting the historic and cultural assets of Seoul. Originally, Hadid designed this area as a design street that introduces the latest design trends, but, during the excavation and demolition process of Dongdaemun Stadium, which started in December 2007, various historical remains were found. The city of Seoul established an excavation and investigation team for a safe and detailed survey in the area. In June 2009, the city decided to preserve and exhibit the excavated remains and announced the construction of Dongdaemun History & Culture Park, which would serve as a venue for the exhibition of historical remains. The area of the park is 65,232 m², and the fortress walls of Seoul and Igansumun, two outdoor exhibition spaces, Yigansumun Exhibition Hall, Dongdaemun History Museum 1396, Dongdaemun Stadium Memorial, and Gallery MUN are the key features and facilities in the park area.

The local fashion hub district and the residential area share the park at the center, which was previously separated by Jangchungdanro-ro. In addition, because of the improvement in pedestrian walking environment after the construction of the underground walking network, the park and building serve as a new cultural space that connects many parts of the downtown area of Seoul.

• Chung, H. (2009). "A Critical Review on Regenerating a Place's Economic Value through Landscape Restructuring: The Case of Dongdaemun Stadium". Journal of the Korean Geographical Society. 44 (2).
• Hwang, J. T. (2014). "Territorialized urban mega-projects beyond global convergence: The case of Dongdaemun Design Plaza & Park Project, Seoul". Cities. 40: 82–89. doi:10.1016/j.cities.2014.03.007.

Wikimedia Commons has media related to Dongdaemun Design Plaza.

• Official Website
• Photographic series by Italian artist Emanuele Zamponi, developed on the Dongdaeum Design Plaza & Park and designers from Seoul
• Seoul Design Foundation
• Project Description by Zaha Hadid Architects
• Dongdaemun Design Plaza & Park, The Seoul Research Data Service
• Dongdaemun Design Plaza, Key Policies, Seoul Solution, 2014
• Dongdaemun Design Plaza Facebook Page