Either Way (Ive song)

"Either Way" is a song recorded by South Korean girl group Ive. It was released by Starship Entertainment as the first single from the group's first Korean extended play I've Mine on September 25, 2023.

"Either Way"
Single by Ive
from the EP I've Mine
LanguageKorean
ReleasedSeptember 25, 2023 (2023-09-25)
GenreK-pop
Length2:47
Label
Composer(s)
Lyricist(s)Sunwoo Jung-a
Ive singles chronology
"Wave"
(2023)		 "Either Way"
(2023)		 "Off the Record"
(2023)
Music video
"Either Way" on YouTube

Background and release

On September 3, 2023, Starship Entertainment announced Ive would be releasing their second extended play I've Mine on October 13. It was also announced that I've Mine would have three singles with "Either Way" pre-released on September 25, "Off the Record" pre-released on October 6, and "Baddie" scheduled to be released together with the extended play on October 13.[1] The song was released alongside its music video on September 25.[2]

Composition

"Either Way" was written by Sunwoo Jung-a, composed and arranged by Ryan S. Jhun, and Luke Fitton, with Lauren Aquilina, and Liam O'Donnell participating in the composition. It was described as a song with "a dreamy synth and lyrical atmosphere" with lyrics about "being free from other people's gaze".[3] "Either Way" was composed in the key of A-flat major, with a tempo of 123 beats per minute.[4]

Commercial performance

"Either Way" debuted at number 14 on South Korea's Circle Digital Chart in the chart issue dated September 24–30, 2023;[5] on its component charts, it debuted at number two on the Circle Download Chart,[6] number 22 on the Circle Streaming Chart,[7] and number 21 on the Circle BGM Chart.[8] The song ascended to number six on the Circle Digital Chart,[9] and number eight on the Circle Streaming Chart in the chart issue dated October 8–14, 2023.[10] It also debuted at number ten on the Billboard South Korea Songs in the chart issue dated October 14, 2023.[11] In Japan, the song debuted at number 80 on the Billboard Japan Hot 100 in the chart issue dated October 4, 2023;[12] on its component charts, the song debuted at number 72 on the Top Download Songs,[13] and number 100 on the Top Streaming Songs.[14]

In Singapore, "Either Way" debuted at number 27 on the RIAS Top Streaming Chart in the chart issue dated September 29 – October 5, 2023.[15] It also debuted at number 22 on the RIAS Top Regional Chart in the chart issue dated September 22–28, 2023,[16] ascending to number ten in the following week.[17] In Hong Kong, the song debuted at number 21 on the Billboard Hong Kong Songs in the chart issue dated October 14, 2023.[18] In Taiwan, the song debuted at number 24 on the Billboard Taiwan Songs in the chart issue dated October 14, 2023.[19]

In the United States, "Either Way" debuted at number eight on the Billboard World Digital Song Sales in the chart issue dated October 7, 2023.[20] In New Zealand, the song debuted at number 38 on the RMNZ Hot Singles in the chart issue dated October 2, 2023.[21] Globally, the song debuted at number 177 on the Billboard Global 200 in the chart issue dated October 14, 2023.[22] It also debuted at number 182 on the Billboard Global Excl. U.S. in the chart issue dated October 7, 2023,[23] ascending to number 91 in the following week.[24]

Music video

The music video directed by Yoo Kwang-goong was released alongside the song by Starship Entertainment on September 25.[25] Shot on film stock by cinematographer Han Da-som, the "coming of age" visual depicts "the members' finding their true self amidst misunderstandings caused by the gazes of countless others" with scenes that switches between "the member's everyday life and fantasy space".[26]

Charts

Release history
Release history for "Either Way"
Region Date Format Label
Various September 25, 2023

References
  1. Ji, Min-kyung (September 4, 2023). "아이브, 10월 13일 컴백 확정..트리플 타이틀곡 예고 [공식]" [Ive confirms comeback on October 13th..Triple title song preview [Official]] (in Korean). Osen. Archived from the original on October 7, 2023. Retrieved October 7, 2023 – via Naver.
  2. Moon, Wan-sik (September 25, 2023). "아이브, 선우정아 작사-유광굉 감독 특급 조합 신곡 '이더 웨이' 오늘(25일) 전격 발표" [Ive, a special collaboration of lyricist Sunwoo Jung-a and director Yoo Gwang-goong, released a new song 'Either Way' today (25th)] (in Korean). MT Star News. Archived from the original on October 7, 2023. Retrieved October 7, 2023 – via Naver.
  3. Kim, Ji-woo (September 25, 2023). "아이브, 선우정아 손 잡았다...'이더 웨이' 선공개" [Ive held hands with Sunwoo Jung...'Either Way' pre-release] (in Korean). Sports Kyunghyang. Archived from the original on October 7, 2023. Retrieved October 7, 2023 – via Naver.
  4. "Key & BPM for Either Way by Ive". Tunebat. Archived from the original on October 7, 2023. Retrieved October 7, 2023.
  5. "Circle Digital Chart – Week 39 of 2023". Circle Chart (in Korean). September 24–30, 2023. Archived from the original on October 7, 2023. Retrieved October 7, 2023.
  6. "Circle Download Chart – Week 39 of 2023". Circle Chart (in Korean). September 24–30, 2023. Archived from the original on October 7, 2023. Retrieved October 7, 2023.
  7. "Circle Streaming Chart – Week 39 of 2023". Circle Chart (in Korean). September 24–30, 2023. Archived from the original on October 7, 2023. Retrieved October 7, 2023.
  8. "Circle BGM Chart – Week 39 of 2023". Circle Chart (in Korean). September 24–30, 2023. Archived from the original on October 7, 2023. Retrieved October 7, 2023.
  9. "Circle Digital Chart – Week 41 of 2023". Circle Chart (in Korean). October 8–14, 2023. Archived from the original on October 20, 2023. Retrieved October 22, 2023.
  10. "Circle Streaming Chart – Week 41 of 2023". Circle Chart (in Korean). October 8–14, 2023. Archived from the original on October 22, 2023. Retrieved October 22, 2023.
  11. "Billboard South Korea Songs – Week of October 14, 2023". Billboard. October 8–14, 2023. Archived from the original on October 10, 2023. Retrieved October 13, 2023.
  12. "Billboard Japan Hot 100 – Week of October 4, 2023". Billboard Japan (in Japanese). October 4, 2023. Archived from the original on October 5, 2023. Retrieved October 7, 2023.
  13. "Billboard Japan Top Download Songs – Week of October 4, 2023". Billboard Japan (in Japanese). October 4, 2023. Archived from the original on October 5, 2023. Retrieved October 7, 2023.
  14. "Billboard Japan Top Streaming Songs – Week of October 4, 2023". Billboard Japan (in Japanese). October 4, 2023. Archived from the original on October 7, 2023. Retrieved October 7, 2023.
  15. "RIAS Top Charts – Week 40 (September 29 – October 5, 2023)". Recording Industry Association Singapore. September 29 – October 5, 2023. Archived from the original on October 13, 2023. Retrieved October 13, 2023.
  16. "RIAS Top Charts – Week 39 (September 22–28, 2023)". Recording Industry Association Singapore. September 22–28, 2023. Archived from the original on October 7, 2023. Retrieved October 7, 2023.
  17. "RIAS Top Charts – Week 40 (September 29 – October 5, 2023)". Recording Industry Association Singapore. September 29 – October 5, 2023. Archived from the original on October 13, 2023. Retrieved October 13, 2023.
  18. "Billboard Hong Kong Songs – Week of October 14, 2023". Billboard. October 8–14, 2023. Archived from the original on October 13, 2023. Retrieved October 13, 2023.
  19. "Billboard Taiwan Songs – Week of October 14, 2023". Billboard. October 8–14, 2023. Archived from the original on October 13, 2023. Retrieved October 13, 2023.
  20. "Billboard World Digital Song Sales – Week of October 7, 2023". Billboard. October 1–7, 2023. Archived from the original on October 5, 2023. Retrieved October 7, 2023.
  21. "Hot 40 Singles". Recorded Music NZ. October 2, 2023. Archived from the original on October 6, 2023. Retrieved October 7, 2023.
  22. "Billboard Global 200 – Week of October 14, 2023". Billboard. October 8–14, 2023. Archived from the original on October 10, 2023. Retrieved October 13, 2023.
  23. "Billboard Global Excl. US – Week of October 7, 2023". Billboard. October 1–7, 2023. Archived from the original on October 5, 2023. Retrieved October 7, 2023.
  24. "Billboard Global Excl. US – Week of October 14, 2023". Billboard. October 8–14, 2023. Archived from the original on October 10, 2023. Retrieved October 13, 2023.
  25. Hwang, Hye-jin (September 25, 2023). "장원영 금발+안유진 단발이라니...아이브, 오늘(25일) 타이틀곡 '이더 웨이' 발매" [Jang Won-young has blonde hair and Ahn Yu-jin has short hair...Ive releases title song 'Either Way' today (25th)] (in Korean). Newsen. Archived from the original on October 7, 2023. Retrieved October 7, 2023 – via Naver.
  26. Moon, Wan-sik (September 26, 2023). "아이브표 아날로그 감성 통했다..'이더 웨이' MV 유튜브 트렌딩 월드와이드 1위" [Ive's analog sensibility worked...'Either Way' MV ranked 1st in YouTube trending worldwide] (in Korean). MT Star News. Archived from the original on October 7, 2023. Retrieved October 7, 2023 – via Naver.
  27. "Billboard Global 200: Week of October 28, 2023". Billboard. Retrieved October 24, 2023.
  28. "Digital Chart – Week 42 of 2023". Circle Chart (in Korean). Retrieved October 26, 2023.
  29. "Circle Digital Chart – September 2023". Circle Chart (in Korean). Archived from the original on October 13, 2023. Retrieved October 13, 2023.
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