I Want (song)

"I Want" is a song by South Korean girl group Ive, released as a Pepsi campaign song though Starship Entertainment on July 13, 2023.[1] It was written by various contributors including Ryan S. Jhun, who had worked on many of the group's previous singles, while composition and arrangement was handled by Jhun, Tyler Spry, Alida Peck and Alma Goodman.

"I Want"
Promotional single by Ive
LanguageKorean
ReleasedJuly 13, 2023
Length3:00
LabelStarship
Songwriter(s)
  • Jeong Min-ji
  • Myung Ji-eun
  • Oh Yoo-won
  • Ryan S. Jhun
  • Tyler Spry
  • Alida Peck
  • Alma Goodman
  • Sweetner
Producer(s)
Ive singles chronology
"I Am" "I Want"
(2023)		 "Either Way"
(2023)
Music video
"I Want" on YouTube

Background and composition

Several Ive members have previously been brand ambassadors for Pepsi; Yujin was chosen as a brand ambassador in 2021, followed by Wonyoung and Leeseo in 2022.[2] In the beginning of 2023, the group was chosen as Pepsi Zero Sugar's brand ambassador in South Korea.[3] "I Want" features a "simple melody" with "unique" instrumentations and reinterprets "Pepsi's brand identity of 'fun,' 'food' and 'festa'", according to an press release by Pepsi Korea.[3][4]

Credits and personnel

Credits adapted from Melon.[5]

  • Ryan S. Jhun – lyricist, composer, arranger
  • Tyler Spry – lyricist, composer, arranger
  • Alida Peck – lyricist, composer
  • Alma Goodman – lyricist, composer
  • Jeong Min-ji – lyricist
  • Myung Ji-eun – lyricist
  • Oh Yoo-won – lyricist
  • Sweetner – lyricist

Charts

Weekly charts
Weekly chart performance for "I Want"
Chart (2023) Peak
position
South Korea (Circle)[6] 35

Monthly charts
Monthly chart performance for "I Want"
Chart (2023) Position
South Korea (Circle)[7] 34

Release history
Release history for "I Want"
Region Date Format Label Ref.
Various July 13, 2023
[8]

References
  1. Yoo, Hong (July 4, 2023). "IVE to drop Pepsi campaign song "I Want"". The Korea Herald. Archived from the original on July 14, 2023. Retrieved July 14, 2023.
  2. "아이브, 13일 'I WANT' 깜짝 컴백..펩시 컬래버 음원[공식]" [Ive, 'I Want' surprise comeback on the 13th ... Pepsi collaboration song [official]]. Star News (in Korean). Naver. July 4, 2023. Archived from the original on July 14, 2023. Retrieved July 14, 2023.
  3. Cho, Yong-jun (July 13, 2023). "Ive to drop 'I Want' with Pepsi". Korea JoongAng Daily. Archived from the original on July 14, 2023. Retrieved July 14, 2023.
  4. "아이브, 음원 퀸의 화려한 귀환…'I WANT' 발매" [Ive, the splendid return of the music queen ... released 'I Want']. Sports Kyunghyang (in Korean). Naver. July 14, 2023. Archived from the original on July 14, 2023. Retrieved July 14, 2023.
  5. "I WANT - IVE (아이브)". 멜론 (in Korean). Archived from the original on August 10, 2023. Retrieved August 10, 2023.
  6. "Digital Chart – Week 36 of 2023". Circle Chart (in Korean). Archived from the original on September 14, 2023. Retrieved September 14, 2023.
  7. "Digital Chart – September 2023". Circle Chart (in Korean). Retrieved October 12, 2023.
  8. "I Want" - Single by IVE, Apple Music, July 13, 2023, retrieved October 26, 2023
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