Endomondo

Endomondo was a social fitness network created by Endomondo LLC which allowed users to track their fitness and health statistics with a mobile application and website. Endomondo launched in 2007 with the goal of motivating people to lead healthier lives.[2]

Endomondo
Developer(s)Endomondo LLC
Under Armour (owner)
Initial release2007 (2007)
Operating systemiOS, Android, Blackberry, Windows Phone
Available in22 languages[1]
List of languages
Czech, Danish, Dutch, English, Finnish, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese and Turkish
TypeHealth informatics, physical fitness
LicenseFreemium
Websitewww.endomondo.com

History

Endomondo started in Denmark in 2007 by Mette Lykke, Christian Birk and Jakob Nordenhof Jønck. In 2011, the company opened an office in Silicon Valley, USA, but kept its research and development department in Denmark. In 2013, Endomondo LLC was listed in Red Herring as a European finalists for promising start-ups.[3] The same year, Christian Birk and Jakob Nordenhof Jønck left the daily operation of the company, but kept co-ownership.

In February 2015, Endomondo LLC was acquired by athletic apparel maker Under Armour for $85 million. Endomondo, at that time, had over 20 million users.[4][5][6]

In October 2020, Under Armour announced that Endomondo would be shutting down and selling off MyFitnessPal to the private equity firm Francisco Partners for $345 million.[7] Service stopped on 31 December 2020, giving customers until 15 February 2021 to download an archive of their historic data.[8]

Features

Endomondo could track numerous fitness attributes such as running routes, distance, duration, and calories. The software could help analyze performance and recommend improvements.[9]

There was a free and a paid version available of Endomondo. The free version had advertisements. The paid Premium version was free of advertisements and included additional features such as the possibility to create one's own training plan. The offering of additional features was different between the Android, IOS and Windows platforms, and had significantly better features for tracking performance over time than UnderArmours suggested replacement.

Endomondo offered challenges of various types to the user and allowed users to create their own challenges.

References
  1. "Endomondo". App Store.
  2. "Endomondo History". endomondo.com. Endomondo. Archived from the original on 18 September 2018. Retrieved 4 February 2015.
  3. "2013 Red Herring Europe Finalists". Red Herring.
  4. Perez, Sarah (Feb 4, 2015). "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal". TechCrunch.
  5. Williams, Owen (4 February 2015). "Under Armour acquires MyFitnessPal for $475M and Endomondo for $85M". thenextweb.com. The Next Web. Retrieved 4 February 2015.
  6. "Under Armour Acquires Endomondo and MyFitnessPal to Establish the World's Largest Digital Health and Fitness Community". www.uabiz.com. Under Armour. Retrieved 4 February 2015.
  7. Etherington, Darrell (October 30, 2020). "Under Armour to Sell MyFitnessPal for $345 Million, After Acquiring It in 2015 for $475 Million". TechCrunch. Retrieved October 30, 2020.
  8. "Endomondo Is Retired". Endomondo. Archived from the original on 2021-04-19. Retrieved 2021-01-19.
  9. "Endomondo Sports Tracker Pro Review". androidrundown.com. Android Rundown. January 2012. Retrieved 24 March 2015.
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