Fa (brand)

Fa is an international brand for personal care products. It is a subsidiary of German company Henkel AG.[1] Fa products include skin care lotions, creams and gels, as well as shower gels, bubble baths, soaps and deodorants.[2]

Fa
Product typePersonal care
OwnerHenkel
Introduced1954 (1954)
Websiteint.fa.com

Name origin

From German: fabelhafte "fabulous" and German: Fadenseife "thread soap".

History

The first Fa product, a new bar soap, talc powders was launched in 1954 by Henkel-subsidiary Dreiring. In 1975, Henkel's first Fa-shower gel was introduced. Fa products were since then joined by new series of bar soaps, liquid soaps, shower gels, bubble baths, roll-on deodorants, stick deodorants and deosprays.[3] As of today, Fa is marketed in some 120 countries.

In 2008, the Federal Cartel Office imposed a fine totaling EUR 21.6 million on the Henkel group for price fixing, among other things, for Fa brand shower gel.[4]

The product family includes soap, shower gel and deodorant.[5] Fa is one of the European market leaders.[6] Products are also marketed under the Fa brand in the Middle East, Africa and Asia. In total, Fa is sold in 146 countries. Since Fa gets a new appearance every few years, the brand is considered a prime example for a product relaunch.[7]

References
  1. "Brands & Businesses". Henkel. Retrieved 2016-10-02.
  2. "Home". Henkel. Archived from the original on 2018-07-11. Retrieved 2016-10-02.
  3. Brede, Christina (2005). Das Instrument der Sauberkeit : die Entwicklung der Massenproduktion von Feinseifen in Deutschland 1850 bis 2000. Münster: Waxmann. ISBN 978-3-8309-1439-6. OCLC 75925465.
  4. magazin, manager (21 February 2008). "Kartell: Strafe für Zahncreme und Duschgel". www.manager-magazin.de (in German). Retrieved 2022-02-09.
  5. "Home". www.de.fa.com. Retrieved 2022-02-09.
  6. Henkel. "Beauty Care". www.henkel.de (in German). Retrieved 2022-02-09.
  7. Joppe, Johanna (2004). Umsatz steigern - jetzt! das A-Z-Programm zur Umsetzung im Unternehmen. Christian Ganowski, Franz-Josef Ganowski. Frankfurt/Main. ISBN 978-3-593-37560-1. OCLC 76505421.{{cite book}}: CS1 maint: location missing publisher (link)

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