Renuzit

Renuzit is an American brand of air fresheners produced by Henkel North American Consumer Goods. The Renuzit brand once also included a solvent-based spot remover and cleaner.

Renuzit
Product typeAir freshener
OwnerHenkel Corporation
CountryUnited States
MarketsUnited States
Previous ownersDrackett (1969-1993)
Websitehttp://www.renuzit.com

History

Renuzit cleaning fluid was originally produced by Radbill Oil Co. of Philadelphia in 1932,[1] which became Renuzit Home Products Company sometime before 1947.[2] The company was acquired by Drackett in 1969 (a child company of Bristol-Myers, which merged with Squibb in 1989).

In 1992, Bristol-Myers Squibb sold Drackett to S. C. Johnson & Son, at which point, the Federal Trade Commission ordered S.C. Johnson to divest itself of Renuzit and certain other products within a year, and not purchase any other company making air fresheners for 10 years. The following year, S.C. Johnson sold Renuzit to the Dial Corporation.[3] In 2004, Dial became a subsidiary of Henkel.[4]

References
  1. Trademark Status & Document Retrieval
  2. Trademark Status & Document Retrieval
  3. "Dial to acquire Renuzit air freshener business". United Press International. 11 February 1993. Retrieved 14 March 2018.
  4. Neff, Jack (15 December 2003). "Henkel acquires Dial Corp for $2.9 billion". Ad Age. Retrieved 14 March 2018.
  • "Clearing the Air About a Label" by Henry Gilgoff in the June 9, 1995 Newsday.
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