Firetrap
Firetrap is a British clothing company, founded in 1993,[1] specialising in menswear and accessories. It was the main brand within the WDT company (World Design and Trade), which also owned its sister brand Full Circle along with previous brands SC51 and Sonnetti.
 | |
| Product type | Clothing |
|---|---|
| Owner | Frasers Group |
| Country | United Kingdom |
| Introduced | 1993 |
| Markets | Textile, retail |
| Website | firetrap.com |
Firetrap's distinctive edgy design inspirations saw it achieve rapid growth in international markets from 2006 - 2008 under the leadership of MD John Gorman, before being sold to Sports Direct.
Now owned by Frasers Group (the retail company founded by Mike Ashley), Firetrap had taken part of the Sports Direct group of global brands such as Slazenger, Gelert and Kangol, among others.
An example of Firetrap trainers sold in the UK with its trademark chrome logo on the side
References
- "Firetrap - About Us". Firetrap. Retrieved 2016-07-14. About Firetrap
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