Umbro

Umbro is an English sports equipment manufacturer founded in 1924 in Wilmslow, England, and based in Manchester, England. They specialise in football and rugby sportswear featuring their Double Diamond logo. Umbro products are marketed in over 100 countries.[1]

This article is about the company. For the character in Virgil's Aeneid, see Umbro (priest).

Iconix Brand UK Ltd
Umbro
TypeSubsidiary
IndustrySports equipment
Founded23 May 1924 (1924-05-23) in Wilmslow, England
FounderHarold & Wallace Humphreys
HeadquartersManchester, England[1]
Area served
Worldwide[1]
Key people
Anthony Little
(Managing Director)
ProductsFootballs, football kits, goalkeeper gloves, boots, sportswear, rugby kit
Number of employees
301
ParentIconix Brand Group[1]
Websitewww.umbro.com

The business was started by brothers Harold and Wallace Humphreys. The name is a portmanteau of um, from Humphreys, and bro from brothers.[2]

Since 2012, the marque is a subsidiary of American brand management company Iconix Brand Group.

History

Beginning and expansion

The business started in 1920 at the family's pub, once owned by the parents of Harold Humphreys and his brother Wallace, who founded Humphreys Brothers Limited in 1924, initially working out of a small cupboard in the pub before moving to a workshop in Wilmslow. Inspired by the rapidly growing interest in football witnessed nationwide. The company name was changed in 1924 to "Umbro" and is a quasi-portmanteau inspired by Humphreys Brothers Clothing.[2] Umbro's kit debut was in the 1934 FA Cup final, when both teams - Manchester City and Portsmouth - wore kits designed and manufactured by the company. Other notably successful teams supplied by Umbro during the 1930s and 1940s were Sheffield United, Preston North End, Manchester United, Tottenham Hotspur and Blackpool.

In 1952, the British team at the Summer Olympics wore Umbro kits, tailored for the needs of their individual sports. Umbro would supply kits for the British Olympics team for the next 20 years.

In 1957, Umbro entered the tennis market, producing sports clothing in collaboration with player Ted Tinling. This collaboration extended for three decades. Another sportsman who collaborated with Umbro was Manchester United manager Matt Busby, in 1959. That same year the company started to sell its junior boys' kits, a set of shirt, shorts and socks that would allow young players to wear the same look as their footballing idols.

Brazil won its first World Cup in 1958 wearing Umbro kits

Brazil became the first FIFA World Cup champion to wear kits by Umbro in 1958. Two years later, Manchester United Scottish player Denis Law signed an exclusive agreement with the brand, becoming the first footballer to be sponsored by Umbro. The England national team won its only title in 1966 wearing kits by Umbro (the deal had been signed in 1954). Of the 16 teams that competed, 15 wore kit manufactured by Umbro,[3] the only exception being the USSR. By the late 1960s, 85% of British football teams wore kits manufactured by the company, including Celtic, the first British team to win a European Cup in 1967. Liverpool FC won the first four of their six European Cups while wearing Umbro kits, in 1977, 1978, 1981 and 1984.

After more than a decade wearing Admiral kits, the England national team signed with Umbro again in 1984. In 1986, Umbro began to manufacture its own football boots. The company added footballers Alan Shearer and Michael Owen to its list of sponsored athletes. In 1994, Brazil won its fourth FIFA World Cup title in the United States and club teams AFC Ajax (in 1995), and Manchester United (in 1999) obtained the UEFA Champions League and the Intercontinental Cup, in Tokyo, all of them wearing Umbro kits.

Umbro was the official sports manufacturer of the English FA Cup and official sponsor of The FA, being the exclusive supplier of balls to the body's leagues.

In the United States, Umbro was the majority owner (94%) of United Soccer Leagues, the parent organisation for North America's lower division men's soccer (tiers two through four in the American Soccer Pyramid), and the second tier women's league (W-League) and youth league (Super Y-League).[4] During the 2009 USL First Division season, the Carolina RailHawks, Charleston Battery, Vancouver Whitecaps, Rochester Rhinos, Austin Aztex, and Puerto Rico Islanders all wore Umbro kits. During the 2012 USLPro season, the Dayton Dutch Lions wore Umbro.

In October 2007, JJB Sports bought a 10.1% stake in Umbro in a move to protect its stake in the market for England football shirts.[5]

Nike agreement
Umbro Dynamis match ball used in the United Soccer League for the 2009–10 season[6]

On 23 October 2007, it was announced Umbro had agreed to be bought out by Nike in a deal worth £285 million, the equivalent of 193p per share. The Umbro board recommended to its shareholders they vote in favour of the approach, as it offered a very competitive price for the business. Umbro's share price at the time of the offer was close to 130p.[7] The deal was approved by regulators in December 2007 and concluded in February 2008.[8] With the objective of revitalising the brand, Umbro launched the "Tailored by England" lines. As of 4 June 2009, Umbro signed a deal with Manchester City to supply kits for the team. Wearing Umbro kits, Manchester City won their first major trophy in 34 years.

In 2010, Umbro became sponsor of reformed American team New York Cosmos to be its exclusive kit supplier.[9]

In May 2012, Nike reported that they would be selling Umbro (along with Cole Haan) in order to focus on their sports brands, including Nike, Converse, Hurley and Air Jordan.[10] In September 2012, The FA announced that future England kits would be manufactured by Nike.[11][12]

Iconix Brand Group

In October 2012, Nike announced that it had agreed with Iconix Brand Group to sell Umbro for US$225 million.[13][14] The acquisition was completed in December 2012.[15]

In February 2014, it was announced that Umbro would supply Everton from the start of the 2014–15 football season.[16] This was the first new club announcement since Iconix Brand Group bought Umbro, and was followed by the announcement of similar deals with Hull City and French clubs Lens and Nantes. On 9 June 2014, Derby County announced that their kits for the 2014–15 season would be made by Umbro.

Later in 2014, Umbro announced deals to supply a number of teams, including the Serbia national football team, the Malawi national football team,[17] Vasco da Gama and Grêmio.[18]

In February 2015, Dutch Eredivisie champions PSV announced a new kit deal with Umbro, replacing PSV's previous deal with Nike, which had been in existence since 1994. The deal coincided with PSV's return to the UEFA Champions League after a six-year absence.[19]

In late April 2015, West Ham United announced a new five-year agreement with Umbro as the club's official technical partner. This agreement included creating a commemorative kit for the Hammers' final year in the historic Boleyn Ground.[20]

In early December 2015, German club 1. FC Nürnberg announced a long-term kit deal with Umbro as the club's official kit supplier, replacing Adidas.[21]

In May 2016, it was announced that Umbro had become the technical sponsor of Blackburn Rovers[22] in a five-year deal. It would also return to making AFC Bournemouth's kit after two occasions in the 1970s and 1980s for the 2017–18 season.

In June 2017, seven-time German champion FC Schalke 04 announced a five-year deal with Umbro, replacing Adidas after 55 years. Also in December 2017, Umbro announced a deal with the Jamaica national team.[23]

Products

Umbro currently focuses on football and rugby union equipment, with products such as kit (jerseys, shorts and socks), and boots, as well as manufacturing other clothing such as t-shirts and jackets.[24]

Until the mid-1980s, the company manufactured only sports clothing, in particular football jerseys, shorts and socks, but had no footwear range. Eventually, in 1985, Umbro decided to introduce its first football boot into the Brazilian market. This design, cheaper than the products of existing boot brands such as Adidas, proved popular and went into mass production internationally two years later.

Umbro also manufactured a popular style of shorts that reached its peak in the United States in the late 1980s and early 1990s. They were made of nylon, had a drawstring waistband, and often came in bright colours. With the growth of youth soccer leagues in the U.S. in the 1980s, many youths, teens and young adults began wearing them as everyday clothing. At the height of the "Umbro fashion," other brands of football shorts, such as Adidas, Diadora, Hummel, Lotto and Mitre, also became popular. Its major competitors in this market include Reebok, Nike, Adidas, Puma and Lotto.

Other releases by Umbro include the Stealth boot,[25] released in 2010 and worn by players such as Gaël Clichy and Phil Jagielka. The same year, the company released the GT, worn by then-Fulham striker Darren Bent. The company announced it as its lightest ever boot. This was succeeded by the GT II model.[26] June 2011 saw the release of the Umbro Geometra Pro.[27] In 2013, Umbro introduced to a new wave of releases that included the Speciali IV and the Geometra II.[28]

Following the purchase of the brand by Iconix Brand Group in 2013, the first major product release from Umbro was the UX-1,[29] a technologically advanced football boot which was voted as one of the best new releases of the year.[30]

Sponsorships

Football

Umbro is the official supplier and sponsor of numerous association football teams, players and associations, including:

Confederations and Associations
Africa
Americas

Club teams

Africa

Americas

Asia

Europe

National teams

Club teams

Athletes

Handball

Curling

Volleyball

Motor racing

Artists

References
  1. Umbro at Iconix Brand website. Archived 10 February 2013 at the Wayback Machine. Retrieved 11 February 2013
  2. fsc. "The history of Umbro". footballshirtculture.com. Archived from the original on 20 September 2020. Retrieved 3 April 2020.
  3. Umbro history website Archived 20 June 2018 at the Wayback Machine, retrieved 27 March 2013
  4. "Umbro increases share of USL ownership". USL Soccer. 16 March 2006. Archived from the original on 4 December 2007. Retrieved 29 December 2007.
  5. "JJB Sports acquires 10% in Umbro". BBC News. 19 October 2007. Archived from the original on 21 October 2007. Retrieved 20 October 2007.
  6. USL Umbro Dynamis Match Ball 2009, 16 January 2009
  7. "Nike to buy Umbro in £285m deal". BBC News. 23 October 2007. Archived from the original on 9 April 2009. Retrieved 26 May 2010.
  8. "Nike to buy Umbro" at Portland Business Journal Archived 7 July 2012 at the Wayback Machine, 23 October 2007
  9. "Umbro sign deal with New York Cosmos", SportsPro Archived 3 December 2013 at the Wayback Machine, 1 October 2010
  10. "Nike selles Cole Haan and Umbro", HighSnobiety website, 31 May 2012
  11. "England to wear Nike kits for first time after ending Umbro link". The Guardian. 3 September 2012. Archived from the original on 6 September 2012. Retrieved 3 September 2012.
  12. "England announce five-year kit deal with Nike", Goal.com Archived 30 October 2012 at the Wayback Machine, 3 September 2012
  13. "Iconix Brand Buys Nike's Umbro Soccer Unit for $225 Million" at Bloomberg.com Archived 28 December 2013 at the Wayback Machine, 24 October 2012
  14. "NIKE, INC. Announces Sale of Umbro to Iconix Brand Group". Archived from the original on 28 January 2013. Retrieved 20 January 2013.
  15. "Iconix Brand Group Completes Acquisition of Umbro from Nike for $225 Million", Fashion Invest website Archived 29 January 2013 at the Wayback Machine, 4 December 2012
  16. "Boss Unveils New Umbro Partnership", Everton FC Archived 4 April 2014 at the Wayback Machine, 4 February 2014
  17. Long, Michael (16 September 2014). "Umbro to supply Malawi's national soccer team". Sports Pro. Archived from the original on 7 April 2023. Retrieved 5 January 2021.
  18. "Umbro adds Gremio to Brazilian portfolio". Sport Business. 6 January 2015. Archived from the original on 25 July 2021. Retrieved 5 January 2021.
  19. PSV Eindhoven Announce Five-Year Umbro Kit Deal Archived 8 December 2015 at the Wayback Machine, 17 February 2015
  20. "West Ham re-united with Umbro", West Ham United FC Archived 18 May 2015 at the Wayback Machine, 30 April 2015
  21. Umbro and 1. FC Nürnberg Sign Long-Term Kit Deal Archived 6 December 2015 at the Wayback Machine, 3 December 2015
  22. "Rovers return to Umbro". Blackburn Rovers official website. Archived from the original on 5 June 2016. Retrieved 2 June 2016.
  23. "Jamaica Observer Limited". Archived from the original on 17 October 2020. Retrieved 16 October 2020.
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  27. "Umbro Geometra". Footy-Boots.com. 13 June 2011. Archived from the original on 11 June 2011. Retrieved 17 June 2011.
  28. "Umbro Geometra II". SoccerCleats101.com. Archived from the original on 3 May 2013. Retrieved 4 April 2013.
  29. "Umbro UX-1 II". Soccerbible.com. Archived from the original on 7 January 2015. Retrieved 7 January 2015.
  30. "Umbro UX-1 II". Soccerpro.com. 2 September 2014. Archived from the original on 7 January 2015. Retrieved 7 January 2015.
  31. "Umbro Announces Botswana Kit Deal". Archived from the original on 31 March 2019. Retrieved 19 March 2019.
  32. https://www.footyheadlines.com/2023/04/dr-congo-sign-with-umbro.html Archived 2 April 2023 at the Wayback Machine
  33. Staff, Football Fashion (1 September 2021). "Namibia 2021/22 Umbro Home, Away and Third Kits". FOOTBALL FASHION. Archived from the original on 18 September 2021. Retrieved 19 September 2021.
  34. "No More Mafro, Umbro Announces Uganda Kit Deal". Archived from the original on 16 January 2021. Retrieved 17 January 2021.
  35. "Brentford Announce Umbro Kit Deal". Archived from the original on 8 May 2019. Retrieved 8 May 2019.
  36. https://keltyhearts.co.uk/umbro/
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  40. "Bristol Bears Rugby". www.bristolbearsrugby.com. Archived from the original on 10 April 2021. Retrieved 29 December 2020.
  41. Mee, Lydia (11 October 2023). "F1 News: Williams Signs Huge Multi-Year Partnership With PUMA". F1 Briefings: Formula 1 News, Rumors, Standings and More. Retrieved 12 October 2023.
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