Rapha (sportswear)

Rapha Performance Roadwear is a cycling lifestyle brand focused on road bicycle racing and mountain biking clothing and accessories. Rapha has their headquarters in London alongside a United States office in Bentonville, Arkansas.[1][2]

Rapha
Rapha Performance Roadwear
IndustrySporting goods
Founded2011
Founders
Headquarters,
England
Area served
Worldwide
Products
Websiterapha.cc

History

The company was started in London in early 2004 by Simon Mottram[3] and Luke Scheybeler.[4] Their first products were launched in July of the same year. The name Rapha was taken from the 1960s cycling team Rapha, which was named after the apéritif drink company Saint Raphaël.[5]

In 2007, Rapha partnered with British designer Paul Smith to create a range of limited-edition cycle clothing and accessories.[6] In 2016, Rapha collaborated with bikepacking designer Apidura on a limited range of cycling luggage.[7]

In August 2017, it was announced that Rapha would be purchased by RZC Investments, a company set up by Steuart Walton, for £200m.[8][9]

In February 2020, Rapha announced that they would be relocating their North American headquarters from Portland, Oregon to Bentonville, Arkansas.[2]

In the same year, Rapha collaborated with Palace Skateboards on a limited edition cycling kit for professional cycling team EF Education–EasyPost at the 2020 Giro d'Italia.[10]

In 2021, Rapha entered the mountain bike market, launching its first range of mountain biking clothing in collaboration with Smith on a line of limited edition helmets.[11]

Organizations and venues

In 2015, Rapha developed an international cycling club called the Rapha Cycling Club (RCC), whose members get exclusive benefits with the company. Today, it has over 20,000 members.[12]

Rapha's stores are found in approximately 21 international locations throughout North America, Europe, Asia and Oceania. Rapha's stores are called "Clubhouses."[13] Each location has a retail space, which sells Rapha-branded clothing and accessories, alongside a café area. The Rapha Cycling Club will hosts community rides and events at the store's locations. Rapha's stores also play host to a number of cycling-related events and art exhibitions throughout the year. In addition, Rapha operates mobile "Clubhouses" through Europe and the UK; venues that will travel to certain events throughout the cycling season.

The Rapha Foundation was created in 2019 by Rapha co-founder Simon Mottram and shareholders Tom & Steuart Walton to provide direct funding to various non-profit cycling organizations. The foundation's goal is to introduce cycling to a wider audience. The organization provides $1.5 million a year in funding, and supports non-profits in the UK, United States, Germany, Australia and Japan.[14]

Sponsorships

Rapha used to co-own the UK-based cycling team Rapha Condor–JLT with London bike brand Condor Cycles and the cyclocross team Rapha Focus. At the end of 2014, Rapha announced they would end their sponsorship to focus on Team Sky and Team Wiggins Le Col.

In August 2012, it was announced that as of 2013, Rapha would be producing the clothing for the British cycling team, Team Sky.[15] On November 3, 2015, Rapha announced that their Team Sky sponsorship would end after the 2016 season.[16]

In 2015, Rapha announced it will begin supplying clothing to the UCI Women's WorldTour team Canyon-SRAM.[17] However, in 2022, it was announced that Canyon-SRAM would drop Rapha as their clothing outfitters.[18] EF Education First started wearing Rapha clothing in the 2019 race season,[19] alongside UCI Men's WorldTour team EF Education–EasyPost.[20]

In 2022, Rapha became the apparel sponsor for UCI Women's WorldTour team EF Education–Tibco–SVB.[21][22]

Rapha also sponsors UCI Continental cycling teams L39ION of Los Angeles[23][24] and Roxsolt Liv SRAM,[25][26] and professional cyclists Lael Wilcox, Maghalie Rochette, and Sarah Sturm.[27][28]

See also

References

  1. MacMichael, Simon (2021-09-22). "Rapha to move to new headquarters in north London". road.cc. Retrieved 2022-06-21.
  2. "Rapha moves NA office to Arkansas". 2 March 2020. Retrieved 11 February 2020.
  3. Penn, Rob (28 January 2010). "Pedalling fashion: the rise of cycle style". Design Week.
  4. Green, Lucie. "New sportswear line". Financial Times.
  5. "The Original Rapha". The Inner Ring. 16 May 2012. Retrieved 21 May 2013.
  6. "Rapha + Paul Smith collection unveiled". Road Cycling UK. 28 July 2010. Retrieved 1 October 2012.
  7. "Rapha partners Apidura for bar and saddlebag line". Cycling Industry News. 2016-06-15. Retrieved 2018-09-13.
  8. "Walmart heirs' fund wins £200m race for cycling brand Rapha". 7 August 2017. Retrieved 7 August 2017.
  9. "Our Investments – RZC Investments". RZC Investments. Retrieved 2022-06-21.
  10. Stanley, Jack (2020-10-05). "An Official Look at Palace's Upcoming Rapha Collaboration". HYPEBEAST. Retrieved 2022-06-21.
  11. Broudy, Berne (2021-06-07). "Rapha Launches Mountain Bike Collection, With Commitment to Support Trail Access". GearJunkie. Retrieved 2022-06-21.
  12. Faithfull, Mark. "New Rapha Clubhouse London Set To Ride The Cycling Boom". Forbes. Retrieved 2022-06-21.
  13. "Clubhouses". Rapha. Retrieved 2022-06-21.
  14. Robinson, Joe (May 29, 2019). "Rapha to give $1.5m to grassroots with new charity foundation". Cyclist. Retrieved 2022-06-21.
  15. Merrill, Jamie (3 September 2012). "Sky's the limit for cult clothing brand Rapha". The Independent. Retrieved 1 October 2012.
  16. Scott, George (November 3, 2015). "Rapha and Team Sky to end partnership after 2016 season". Road Cycling UK. Retrieved 2022-06-21.
  17. "Rapha, Canyon and SRAM sponsor major new women's road team". Bicycle Retailer. November 20, 2015. Retrieved 2022-06-21.
  18. Becket, Adam (2022-01-19). "Canyon-SRAM unveil bold new kit as they depart from purple and Rapha". cyclingweekly.com. Retrieved 2022-06-21.
  19. Ballinger, Alex (2019-01-11). "EF Education First unveil stylish new tie-dye Rapha kit on eve of Tour Down Under". cyclingweekly.com. Retrieved 2022-06-21.
  20. "Rapha | EF Education–EasyPost". www.efprocycling.com. Retrieved 2022-06-21.
  21. "Team EF Education-TIBCO-SVB unveil their 2022 kit". Voxwomen. 2022-01-25. Retrieved 2022-06-21.
  22. "EF Education–Tibco–SVB". Rapha. January 25, 2022. Retrieved 2022-06-21.
  23. Becket, Adam (2022-01-20). "Rapha release L39ION of Los Angeles kit for 2022 season". cyclingweekly.com. Retrieved 2022-06-21.
  24. "Legion of Los Angeles". Rapha. Retrieved 2022-06-21.
  25. Mullens, Peta. "Sponsors". PETA MULLENS. Retrieved 2022-06-21.
  26. "ROXSOLT LIV SRAM". Rapha. Retrieved 2022-06-21.
  27. Hansen-Gillis, Lily (2021-01-29). "Rapha expands women's roster as part of commitment to promote women's cycling". Canadian Cycling Magazine. Retrieved 2022-06-21.
  28. "Rapha furthers support of women's cycling with new signings". endurance.biz. 2021-01-29. Retrieved 2022-06-21.
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