Uhlsport

Uhlsport GmbH is a German sporting goods manufacturer. Originally established in 1948 as "Haase & Uhl OHG" and later renamed "Karl Uhl GmbH", the company became "uhlsport GmbH" in 1994. It is an international company which has its permanent headquarters in Balingen in Baden-Württemberg, Germany.

Uhlsport GmbH
TypePrivate
IndustrySport, Textile
Founded1948 (1948)
FounderKarl Uhl[1]
Headquarters
Balingen, Baden-Württemberg
,
Germany
Area served
Worldwide
Key people
Dirk Hendrik Lehner, Martin Goppelt (Managing Directors)
Products
List
Brands
List
    • Uhlsport
    • Kempa
Revenueca. 67 million euros (2017)
Number of employees
200 (2021)
Websiteuhlsport.group/en/

The company manufactures and distributes its products through the brands Uhlsport and Kempa.

History
Headquarters of uhlsport GmbH in Balingen

The company was founded in 1948 by Karl Uhl. Early production focussed on manufacturing leather studs for football boots, and in 1953 uhlsport also began to produce football boot soles for sports shoe manufacturers.[1] In the years which followed, more products were added, including shin guards, sports bandages, footballs and goalkeeper gloves, until finally uhlsport GmbH had developed a full range of football equipment. Since 2002, the company has been operating a multi-brand strategy for football and handball.

Brands and products
An Iranian woman wearing Uhlsport products in 2018.

The brand "uhlsport" specializes in football, especially goalkeeper equipment.[3] Since 2002, handball equipment has been marketed through the company's own "Kempa" brand.

The German company operates an indirect distribution strategy with subsidiaries in France, Spain, and Sweden and with country managers in UK, Benelux, and Switzerland. Uhlsport has a further 80 distribution partners across the world. In 1998, the Uhl family sold the company to the Daiss family.

Sponsorship
uhlsport Teamwear

Uhlsport is the official equipment supplier to 1. FC Köln and 1. FC Magdeburg,[4] As official ball sponsor uhlsport supports the Croatian SuperSport HNL. The goalkeepers Alphonso Areola, Alexander Schwolow, Mike Maignan, Oliver Baumann, Odysseas Vlachodimos, Fabian Bredlow, Diant Ramaj, Christian Mathenia, Lukas Hradecky, Ron-Robert Zieler, Pauline Peyraud-Magnin, Yassine Bounou, Ofir Marciano, Anthony Lopes and others play with uhlsport gloves.[5]

Kempa ist the official sponsor to HBW Balingen-Weilstetten, TVB 1898 Stuttgart, Bergischer HC, Buxtehuder SV (women) and HSG Bensheim/Auerbach (women). From 2023 Kempa brand has become the new official supplier of the Germany men's national volleyball team

Club teams
  • Ulster Wolves

Africa

Africa

The Americas

Asia

Europe

Oceania

Associations and competitions

Uhlsport is the official supplier for the following leagues and associations:

Club teams

English: "The uhlsport football brand. Brand positioning in Germany"). 1998

Club teams
  • Turkey Gaziantep Gençlik Spor

References
  1. Uhlsport history
  2. Ulhsport products
  3. Maarten Arts: The Soccer Goalkeeper Coach. Reedswain Inc., 2004, p. 213
  4. uhlsport GmbH: Sponsoring 1. FC Magdeburg. 2013
  5. uhlsport GmbH uhlsquad. 2023
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