Madonna fashion brands

Madonna was sued over copyright of the name of the collection by LA Triumph, a Los Angeles-based clothing retailer that claims to have been selling "Material Girl" clothing since 1997 and has a registered trademark. In response, the singer attempted to get the lawsuit tossed by presenting evidence she created a hit song that brought "Material Girl" to fame more than 25 years ago. In court papers, Madonna said she is the Material Girl, and she was the first user starting in 1985. California Judge S. James Otero wasn't convinced and commented "[The] Defendants' argument that Madonna created the 'Material Girl' mark through her performances fails as a matter of law," the judge writes in an order denying summary judgment. "This Court and other courts have recognized that the singing of a song does not create a trademark." The judge also rejected arguments that $85 million worth of "Material Girl" related merchandise sales in the 1980s is enough to establish being the "senior trademark user" because concert paraphernalia doesn't strictly equate to clothing sales.[14]

Her first brand product was a homonymous perfume, about which Madonna stated: "I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare".[19] It was a collaboration with Coty, and the scent was inspired by her mother; she said: "My oldest memory of my mother is her perfume".[20] The advertising campaign featured Madonna topless, and looking towards the camera with the Truth or Dare perfume bottle in front. The poster was created by re-using images from Madonna's 2010 photoshoot with Interview magazine, which was shot by Mert and Marcus.[21]

In December 2012, a second fragrance was announced, Truth or Dare by Madonna: Naked. The press ad campaign featured a naked image of Madonna with a back banner across her breasts with the words "Naked — a new fragrance" on it.[22]

In October 2020, Madonna announced on Instagram a limited edition third fragrance, titled 'Madame X,' in line with her 2019 album, Madame X. This was in collaboration with London-based company, IIUVIO. Madame X Eau de Parfum's notes are Orange Blossom, Cinnamon and Raspberry; middle notes are Patchouli, Rose and Orange Blossom; base notes are Incense, Musk and Amber. This was to capture the essence Mediterranean coast, while mystical and mysterious elements are taken from the East. The packing and bottle design is minimal, with a red or black X stamped on the products.[23][24]

The footwear line was produced with ALDO Group. The initial footwear consists of more than 60 styles, including flats, heels, booties and over-the-knee boots. The product was announced to be sold in Nordstrom, ASOS.com and Macy's in the United States, Selfridges in the UK and The Bay and Little Burgundy Stores in Canada.[17][18]

Following its Japanese launch in 2014, the brand was released in Hong Kong, Taiwan and South Korea.[30] By 2017, the brand has expanded to United States,[31] where she promoted it on Jimmy Fallon show.[32] She made a series of promotional videos, and one of them accompanied with Josh Ostrovsky ("The Fat Jewish").[33] She also stated: "I'm tired of hearing people complain here that they can't get it in America".[30]

In 2017, it was also announced an intention to expand the brand in 2020 to other countries such as China, United Kingdom, France and Italy.[34]

H&M's ads featuring Madonna in European cities Prague and Brussels

M by Madonna helped raise H&M's revenue in its first month,[35] and an estimated 15% during its first year.[36] The company stated: "The M by Madonna collection was present in all 1,300 stores and drove impressive revenue growth in the first 10 days after the launch. Notably the previous designer collections were typically only in 250 stores".[35] Billboard reported that Madonna earned $4 million, and at least collection's sales—which was broader than most— reached $20 million.[37] However, Pamela Church Gibson of the London College of Fashion wrote the clothes "were not particularly successful",[38] while another editor commented it was "one of the less popular of H&M's designer collaborations".[39]

Her Macy's' 2010 line, Material Girl, was included as one of the reasons for the company's revenue jump compared to the previous year.[40][41] Before the official launch, Madonna and Guy Oseary were already been paid $20 million for its 50 percent stake.[10] MDNA Skin was well received in Japan upon its launch.[42] Both Madonna and Cristiano Ronaldo's enterprises, made Tsuyoshi Matsushita, the owner of MTG Co. a billionaire.[43]

In 2012, according to some media reports, Madonna earned $60 million for her debut perfume, Truth or Dare and an estimated $10 million for her Material Girl clothing line and shoe line.[44] According to Billboard, the footwear line sold out in London, with Helen Attwood from Selfridges referring as their "most commercially successful footwear pop-up" of the year up to July.[45] This also prompted the company to call as "the most successful celebrity endorsement Selfridges has ever hosted".[46]

Madonna's fashion brands have earned some accolades, particularly her MDNA Skin line. Commercials for the MDNA Skin were awarded at the 2018 Shorty Awards, in Branded Content,[47] and Cynopsis Short Form Video from Cynopsis Media.[48] Products of MDNA Skin also received recognition from ceremonies such as AllureBeauty Awards,[49] Marie Claire Hong Kong Beauty Awards,[50] Prestige Hong Kong,[51] Cosmopolitan Hong Kong Beauty Awards,[52] Women's Weekly Singapore,[53] Her World,[54] InStyle,[55] and various Harper's Bazaars Beauty Awards.[56][57][58][59]