Madonna as a gay icon

Madonna and Tony Ward during an AIDS Project Los Angeles (APLA) event in 1990

According to The Hollywood Reporter, Madonna began as one of the first "notable" names in the entertainment industry to advocate in response to the HIV/AIDS epidemic in the 1980s.[15] The period affected the community substantially.[16] Diaz considered her as "the biggest" and "relevant" among young people talking about these problems when government initially ignored the "thousands of mostly gay men dying of AIDS".[17]

Madonna made numerous statements in favor of the community. Most notable, in a two-part interview with The Advocate in 1991, Madonna criticized homophobia in the music industry.[18] The New York Times critic, Stephen Holden deemed that interview, as an "unprecedented frankness for a major star".[18] According to The Advocate themselves, it was the first time a worldwide celebrity did an interview with a national gay magazine.[19] Madonna addressed homophobia again in an interview with Good Morning America, saying: "I deal with a lot of issues ... and what I think to be a big problem in the United States and that is homophobia".[20]

In his 2008 autobiography Hit Man, record producer David Foster relates a meeting with Madonna where he expresses distaste at the sight of two men kissing; Madonna scowled and responded, "Two men kissing should be looked at as normal! You represent everything I'm trying to change."

In August 2009, during a show in Bucharest, Romania, during her Sticky and Sweet Tour, Madonna criticized discrimination against the Roma, also speaking against the discrimination of gays.[21]

In June 2010, Madonna released a statement criticizing the decision to jail two men in Malawi because they celebrated their union with a ceremony. Madonna's statement included the following excerpt: "As a matter of principle, I believe in equal rights for all people, no matter what their gender, race, color, religion, or sexual orientation. This week, Malawi took a giant step backward. The world is filled with pain and suffering; therefore, we must support our basic human right to love and be loved. I call upon the progressive men and women of Malawi—and around the world—to challenge this decision in the name of human dignity and equal rights for all."[22][23]

In November 2010, Madonna made a special appearance on The Ellen DeGeneres Show to speak against the bullying of children and teenagers in general, including the bullying of gay teens and related recent suicides. In her conversation with DeGeneres, Madonna reiterated how she became close to the gay community when she was a teenager, stating that she felt different in high school and found acceptance and sympathy among gay friends, particularly her dance instructor. She also said "In fact, I wouldn't have a career if it weren't for the gay community".[24]

Madonna celebrating Stonewall 50 – WorldPride NYC 2019

In June 2011, Madonna urged her fans to support same-sex marriage in New York, posting the following message on her website: "New Yorkers your voices must be heard. Tell your state Congressmen to support same sex marriage bill. All you need is love".[25] The Marriage Equality Act passed one week later, legalizing same-sex marriage in New York.[26] The following year, 2013, Madonna asked her audience to "Vote No" on the Minnesota marriage amendment for same-sex couples.[27]

In March 2013, Madonna presented the Vito Russo Award to openly gay journalist Anderson Cooper at the 24th GLAAD Media Awards in New York City. Dressed as a Cub Scout, in protest of the Boy Scouts of America's ban on homosexual Scouts and Scout leaders,[28] she gave a speech in which she stated that "things like bigotry, homophobia, hate crimes, bullying and any form of discrimination always seem to be a manifestation of fear of the unknown" and wagered that "if we just took the time to get to know one another, did our own investigation, looked beneath the surface of things, that we would find that we are not so different after all." She also said "you cannot use the name of God or religion to justify acts of violence to hurt, to hate, to discriminate" and called to start a revolution, asking the crowd "Are you with me? It's 2013, people. We live in America — land of the free and home of the brave? That's a question, not a statement."[29] That year she joined a Human Rights Campaign's "Love Conquers Hate" to support Russian LGBT community.[30] In 2020, she encouraged her fans through an Instagram story to sign a petition on anti-LGBTQ legislation. In a conversation with Reddit users, she answered several questions, including "If you were a gay man, would you be a top or a bottom?" and she said: "I am a gay man".[8]

Madonna has given multiple surprise performances at the Stonewall Inn in Greenwich Village, Manhattan, the birthplace of the modern gay rights movement, including 2018, 2019 and 2022.[31] In her 2018 speech, she said: "I stand here proudly at the place where Pride began. Let us never forget the Stonewall riots".[31] At NYC Pride 2022, Madonna stated metaphorically that New York City was "the best place in the world because of the queer people here. Let me tell you something, if you can make it here, then you must be queer".[32]

During her Russian stop of The MDNA Tour, Madonna loudly criticized the Russian gay propaganda law in front of a more than 10,000-audience. Her speaking out in favor of gay right and gay pride was a provocation aimed at getting a reaction from state officials. She indeed drew criticism from the Russian government and caused opponents of gay-rights to sue her as the claimants argued that Madonna's performance would adversely affect Russia's birth rate and therefore its ability to maintain a proper army.[33][34][35] One of the claimants, Marina Yakovlyeva told the court: "In the coming years, this type of violation could become the norm. But we have created a precedent —any artist coming to our city will know now what laws exist".[35]

To Western viewers it reaffirmed, if not initiated, the connection between liberal gay rights issues and Pussy Riot.[34] Miriam Elder, correspondent of The Guardian in Moscow said that Russia "attempted to silence the world's biggest pop star", documenting that some Russian politicians attacked Madonna, with a senior official calling her a "moralising slut".[35] Madonna's Facebook page prior to her performance, which was used against her, stated:

I am here to say that the gay community and gay people here and all around the world have the same rights – to be treated with dignity, with respect, with tolerance, with compassion, with love.[35]

Madonna's figure made possible in her generation provided many with their first impression or representation of the collective, in an era not dominated by Internet. In Good As You: From Prejudice to Pride – 30 Years of Gay Britain (2017), editor Paul Flynn documented that Madonna's Blond Ambition tour was the first time British gay and girls "got to claim ownership of the thrilling communion and euphoria of a stadium show".[43] The tour was followed by her 1991 documentary Truth or Dare in which "several generations of gay men reported was the first time they had ever seen their own desires represent ... onscreen".[41] Seeing the dance troupe in her 1990 tour, wrote Jeremy Atherton Lin in Gay Bar (2021), "amounted to my first impression of gays".[44] Writing for The Georgia Straight in 2016, Craig Takeuchi explains that many recognized this Madonna's era, as a number were "living in an era prior to the internet and had never seen gay men or gay kissing on screen before".[45] According to LGBT-targeted publication Washington Blade, it became "a gay cultural touchstone".[46]

Louis Virtel of Billboard, said that Madonna accomplished something astounding with "Vogue": She ushered an audacious, unapologetically queer art form into mainstream America, and that means gays everywhere got to witness (and recognize) a rare kind of performative ebullience.[8] For Hopper, she revived an "entire movement" when she performed this song at the 1990 MTV Video Music Awards.[47] Music critic Kelefa Sanneh, said that she "helped define gay nightlife in New York".[48]

Madonna's music was linked to and made appearances in listicles related to the community. In 2017, Louis Virtel from Billboard commented that Pride Month "is not the same without Madonna and her music".[8] In 2005, The Advocate's Steve Gdula commented that "back in the 1980s and even the early 1990s, the release of a new Madonna video or single was akin to a national holiday, at least among her gay fans".[49]

Many have considered "Vogue" a gay anthem, and for scholar Georges-Claude Guilbert is "her gayest song" in many ways.[12] The staff of Billboard included the song among the "60 Top LGBTQ Anthems of All Time" that defined queer culture.[50] A years prior, Rolling Stone editors including Suzy Exposito and Rob Sheffield placed the song among their "25 Essential LGBTQ Pride Songs".[51] Around 2012, LGBTQ magazine Out included various Madonna's albums in their list of "The 100 Greatest, Gayest Albums" of all time, in which it was addressed record's impact for the community. They explained that "Papa Don't Preach" had a "profound meaning for gay men of the Reagan era".[52] Queerty editors, included The Immaculate Collection in their 2022 ranking of albums essential in shaping LGBTQ culture, further describing the compilation as "a must for any gold star gay's record collection".[53]

Over decades Madonna has received significant academic attention, including in queer studies.[64] She has been identified as a symbol of queer studies for years.[16] A group of her then scholars worked in queer theory.[65] In the mid-1990s, scholar Michael R. Real in Exploring media culture: A guide (1996) summed up that studies of Madonna by Patton (1993), Henderson (1993), and Schwichtenberg (1993) read her contribution in the community, and how "they find densely coded references with rich meaning for gays and lesbians in Madonna texts".[66]

Madonna has faced a variety of criticisms inside[61] and outside of the LGBT community.

Madonna performing "Vogue" on The MDNA Tour in 2012. It drew praise but also criticism from some members of the collective, particularly the Black community and some other subcultures.[68]

She has been accused of using the "gay archive" for her own gain and for heterosexualising it.[16] Some feminists criticized her pluralistic queerness because it questions the concept of "woman" and "homosexual identities" and "ignores differences".[69] Christopher Glazek describes the criticisms saying she's "getting rich on the appropriation and mining of gay subcultures".[4] A scholar also explained that her critics have seen her adoption of homosexual and ethnic subcultural practices more as an "appropriation" of the style than "convincing politics".[69] "Vogue" alone attracted criticisms of appropriation, where in its video served up both real voguing and stylized non-voguing.[8] Citing bell hooks' criticisms towards Madonna as example, editors of Intersectional Analysis as a Method to Analyze Popular Culture (2019), explains she is "typically credited as the first to use black gay culture, in a clear and forward way".[70] Notoriously after the release of "Vogue", subcultural groups, including the Black community argued she "kitschified" their culture.[68] Therefore, Madonna was viewed as a "straight white woman" that appropriated the movement for the white population, using as example the song lyrcis.[68] Although, Thomas Adamson for Associated Press in 2018, commented on this, that even she received criticisms, "though black dancers featured in the video".[71] The divisive perceptions within Madonna, was remarked by a 1993 article in Australasian gay & lesbian law journal, describing it as "nowhere has this issue been more hotly debated than in Madonna's 'relationship' with gay and lesbian subcultures".[72]

With the rise of the term queerbaiting in the 2010s, Madonna has been one of several public figures accused for using it.[73] In 2004, Dick Hall, assistant headmaster at The Lovett School discussed with MedicineNet the Britney Spears-Madonna influence in the raise of the term Celesbian.[74] Madonna was also criticized by public figures that includes Janeane Garofalo when defended Eminem's "homophobic statements" in the early 2000s.[75] Madonna was also included among gay icons ranging from Elton John to Lady Gaga and Beyoncé for performing in the United Arab Emirates, a country with "records of human rights violations", including LGBT rights.[76]

Other different individuals have expressed conflicting views on Madonna both for her early activism and further for her representation of the community. Michael Musto notoriously "spoofed" her, as a mainstream public figure talking about gay awareness was not a favorable thing in his view. Musto said that the term "gay ally" gets tossed around too much, as "if we're supposed to turn somersaults of joy just because someone famous thinks we're actually acceptable human beings who deserve equal rights".[6] However, in 2015, Musto disregarded some of the critics he made on Madonna, remembering that in a 1994 OutWeek cover story, he declared that Madonna "was more influential than any politician out there when it came to equality because her yay-gay gestures were truly changing our landscape in significant ways".[6] Guy Babineau from LGBT-focused publication Xtra Magazine, in 2008, had also ambiguous views on Madonna, lumping her with contemporary industry colleagues such as Michael Jackson and Prince to say "all benefited from their popularity in gay clubs", each "affecting an androgynous, outrageous and supercharged sexual persona", although he recognized she credited the gay community and glorified them.[77]

Aside of her incidents in Russia in 2012, some of her early tours were criticized by pro-family, political and religious groups, accusing her of promoting homosexuality, including the Girlie Show in 1993, with an "unprecedented discussion" in the Chamber of Deputies of Mexico.[78] Madonna, caused social media reactions after a TikTok video posted on October 22, in 2022 with the on-screen caption, "If I miss, I'm Gay"; she then throws the panties toward a nearby wastebasket, and "intentionally" failed. Samantha Chery from Washington Post, noted her video was posted two days early of the National Coming Out Day.[79]

The body of criticisms Madonna has commanded both inside or outside the community, was not unnoticed, and some have provided responses or sympathetic views. In 2015, Christopher Glazek suggested that censuring Madonna for "ransacking gay subcultures could be viewed as just another variation on the time-honored practice of devaluing the accomplishments of female recording artists".[4] By 2017, Tom Breihan from Stereogum describes: "Madonna also loved LGBTQ culture, to the point where she's often been accused of exploiting it".[80] In 2020, Brazilian writer and academic Renato Gonçalves, explained that since her early career, Madonna opted for diversity, hiring homosexual dancers, Latinos, Blacks and playing with identities that were largely ignored in mainstream culture in her generation.[62] In 2022, with the release of "Break My Soul (The Queens Remix)", The New York Times critic Jon Caramanica saw how both singers have received criticisms from Queer critics, but he felt "Madonna is still demonstrating her ongoing, deep engagement with queer culture".[81] In 1995, Los Angeles Times reacted skeptical with The Advocate naming Madonna "Sissy of the Year", as she presented to her audience "ambiguous" and "mystical" about many things, including sexuality. But they agreed: "Two things she is very firm about is her support for the lesbian and gay community and doing something about HIV/AIDS".[82]

In the early 1990s, professor Lisa Henderson at Pennsylvania State University cites Down Shewey who interviewed Madonna for The Advocate as saying: "Hollywood doesn't really get Madonna. She doesn't fit any past models of Hollywood stardom".[54] T. Cole Rachel, writing for Pitchfork in 2015, explored Madonna's career and figure within gay community and also argued "gay fandom is a complicated phenomenon".[83]

In a Nightline interview after being asked for her "sexual irresponsibility", Madonna replied: "Why are images of degradation and violence toward women okay, almost mainstream, yet images of two women or two men kissing taboo?"[84] Lynne Layton, a Harvard University lecturer in women's studies, refers to this statement: "Why is it that only Madonna was raising this question, not her critics?". Layton also called that this is "indeed a hypocritical culture".[84] Scholar Lisa Henderson agreed with Layton's views.[84]

She donated time and money to charitable organizations in favor of the community and the AIDS crisis. She spent perhaps more time in vocal advocacy. There were predecessors and contemporary artists helping for the crisis, although a number of reviewers compared her global reach and with Christopher Rosa from Glamour saying "she faced several of these battles alone".[86] The era, is considered by various, as a period that affected considerably the community or subcultures, being called a "gay disease" and with a "country reacting" by several measurements as "antigay".[86] Rosa called it as "perhaps Madonna's greatest social contribution".[86] According to some reports, GLAAD Media Awards awarded Madonna in 1991 with the Raising Gay Awareness.[87] A year later, Mark Brown from Telegraph Herald was critical towards Madonna in many things, but praised her "to increase our AIDS awareness".[88] In 1991, writing for LGBT newspaper San Francisco Bay Times, Don Baird said: "Never has a pop star forced so many of the most basic and necessary elements of gayness right into the face of this increasingly uptight nation with power and finesse. Her message is clear -Get Over It- and she's the most popular woman in the world who's talking up our good everything".[54]

Rettenmund as cites Hartford Courant in 2006, felt that when AIDS and homophobia caused others to retreat, Madonna's pro-sex persona was a big deal.[89] Guy Babineau from LGBT-focused publication Xtra Magazine mentioned other predecessors like Cher and Bette Midler but explaining that "neither spoke to the awakening albeit confused sexual freedom of young women and gay men in the era of the AIDS the way Madonna did".[77] Babineau also mentioned others "gay-er" pop stars during that era,[77] and in a similar connotation, Eric Diaz from Nerdist said that various gay pop stars hid "their sexual orientation from the wrath of a homophobic public".[17] In comparison, Christopher Glazek said Madonna "became gay" by association.[4] Along with her sexual image, her advocacy contributed to spread rumors that she was a HIV-positive. In 1991, Richard Rouilard from The Advocate recalls, "I think this particular rumor is entirely AIDS-phobic and homophobic ... It's a backlash at Madonna for being so actively involved in AIDS and championing gay people, both in her movies and in her interviews".[90] "When other artists tried to distance themselves from the very audience that helped their stars to rise, Madonna only turned the light back on her gay fans and made it burn all the brighter", said Steve Gdula from The Advocate in 2005.[49]

Madonna during the Celebration Tour in 2023, paying tribute to deceased AIDS victims with "Live to Tell", including plastic artists Keith Haring and Martin Burgoyne, and her mentor Christopher Flynn

As she continued her advocacy, many reviewers praised her long-standing contributions. In 2019, GLAAD honored her with the Advocate for Change,[91] for which she became the second person and first woman to receive the award.[92] By 2015, Glazek held that "it's hard to think of any celebrity who has done more than Madonna to promote public awareness of gay culture".[4] In Listening to the Sirens (2006), music professor Judith A. Peraino proposes that "no one has worked harder to be a gay icon than Madonna, and she has done so by using every possible taboo sexual in her videos, performances, and interviews".[93] Sarah Kate Ellis, president and CEO of GLAAD, stated in 2019 that Madonna "always has and always will be the LGBTQ community's greatest ally".[1] Years prior, in 2015, Andy Towle discussed her as "the Most Pro-Gay Pop Ally of All Time".[94]

The Associated Press in a 2019 published article for USA Today called her a "pioneer for gay rights".[95] The staff of The New York Times also called her "a pioneering ally" in 2018, recognizing both her pre and post-AIDS crisis advocacy describing:

These days, there's barely a female pop star alive who doesn't loudly broadcast her unwavering, if sometimes exploitative, support for LGBT rights. But in 1991, when Madonna gave her no-holds-barred interview to The Advocate, then the largest voice of gay communities, she showed more understanding of queer issues and identity that any pop star before her, and most who came after. In the two-part sit-down, Madonna revealed the roots of her gay identification via her early mentors.[41]

Images from her Rebel Heart Tour (2015—2016), grounded in LGBT eroticism.

While there were others helping as well, her single solo influence and contributions for the community attracted solid international views perceiving cultural effects in favor to the community, often described as a perpetued entrance to the "mainstream". On this, Darren Scott from The Independent felt and commented in 2018: "Her relentless insistence on treating us like the equals that we actually are meant that gay culture became part of the mainstream".[96]

Aside Scott, editors of Sontag and the Camp Aesthetic (2017), commented "in many ways, Madonna contributed to making gay mainstream" and "part of this contribution was her colonization of queer male, non-white subculture to the benefit of modern queer".[97] For Constantine Chatzipapatheodoridis, she has been contributed in the socio-artistic evolution of queer culture worldwide.[98] Craig Takeuchi from The Georgia Straight attributes to Madonna's period of her Truth or Dare film along with the Blond Ambition Tour for "brought gay culture to the mainstream".[45] British writer Matt Cain attributed her for bringing gay culture into the mainstream as well.[99][100] Writing for 20 minutos in 2019, José Casesmeiro gave also to Madonna a "fundamental" role to "normalize" the collective.[101] Alex Hopper of American Songwriter as do others, explained that Madonna contributed to bringing ballroom culture and voguing into mainstream pop culture.[47]

C. E. Crimmins in How the homosexuals saved civilization (2004), called Madonna a "pioneer" explaining that in the 1980s and 1990s, she was "the first homosexual icon to interact with her audience sexually (well, unless you count Judy Garland's marriages to gay men)".[102] In this area, Gina Vivinetto from The Advocate held in 2015, that since the 1980s "Madonna has been giving visibility to LGBT eroticism".[103] Darren Scott felt she helped change the way many people perceived gay sex.[96]

Dykes for Madonna at the 1991 San Francisco Pride

A street art representation of Madonna and Britney Spears' kiss at the 2003 MTV Video Music Awards

Mark Bego commented that her exploration of traditional gender roles helped make lesbianism more acceptable to mainstream society.[104] In a 1989 article for Gay Community News, Sydney Pokorny refers the duo Madonna and Sandra Bernhard that inspired such devotion from lesbians.[54]

Lucy O'Brien cited an editor from lesbian-targeted magazine Diva whom described "Madonna became meaningful in the early nineties with that lesbian chic thing ... There was a hunger to see ourselves reflected in popular culture, and she made us visible".[105] Writer Thomas Dyja in New York, New York, New York (2022), also lumped the public dilliance between Madonna and Bernhard along with Martina Navratilova and k.d. lang for ushering the lesbian chic.[106] Torie Osborn, executive director of National LGBTQ Task Force asserted: "[She's] the first major woman pop star who's out and proud and fine about it. It signals a whole new era of possibility for celebrities".[105] Osborn also credited k.d. lang in bringing a new peak for Lipstick lesbian.[105] An author described Madonna, as the archetypal femme lesbian, regarded both the champion of sexual feminism and the pirate of traditional lesbian feminist lifestyles.[59]

Madonna sparked again conversations after kissing Christina Aguilera and Britney Spears at the 2003 MTV Video Music Awards. Their kiss have been replicated numerous times, including by Israeli activists in 2019, to celebrate Madonna's arrival at the Eurovision Song Contest and to show that "love break down barriers".[107] In popular culture, celebrities such as Kylie Jenner have recreated the scene as well.[108]

Madonna at her 2015 Rebel Heart Tour, with a fan wearing a T-shirt "Madonna made me gay"

Madonna's influence in the community has been much quoted, noted in a decades-long period. In 2019, Sarah Kate Ellis said: "Her music and art have been life-saving outlets for LGBTQ people over the years and her affirming words and actions have changed countless hearts and minds".[92] The Hollywood Reporter also remarked "her music and advocacy has positively affected the lives of LGBTQ people".[15] In this regard, Madonna told: "It's a total reciprocation because, like I said in my speech (2019 GLAAD Media Awards), they made me feel not afraid to be different. And then I made them feel not afraid to be different".[15] In 2008, Guy Babineau, commented:

Madonna was a chick with balls ... That attitude resonated and continues to resonate with the generation of gay men and women who came of age post-gay liberation and post-women's liberation, and weren't going to take being put down anymore.[77]

Various public figures from the community such as British journalist Matt Cain and musician Arca, have discussed Madonna's impact in their lives addressing their LGBT background.[99][110] The lattermost expressed: "I don't know if I can't overstate how major Madonna's music and persona were in my household".[110] Christopher Bergland, commented that a 1983 performance she made at a small gay club on Lansdowne St. in Boston, changed his life.[111] In February 2023, when Kim Petras became the first openly transgender woman to win a Grammy Award, she thanked Madonna in her acceptance speech for fighting for LGBTQ rights, saying "I don't think I could be here without Madonna".[112] Anderson Cooper noted the importance of Madonna to him and said during the 2019 GLAAD Media Awards: "As a gay teenager growing up ... Her music and outspokenness showed me as a teenager a way forward. Through her music, she told me and millions of teenagers —gay and straight — that we are not alone. We are connected to each other".[113]

Commemorating her 60-years old birthday in 2018, The Advocate dedicated an article of love letters to Madonna that included commentaries from their staff, with many talking about Madonna's influence on them.[114] Editors of Queer Media Images: LGBT Perspectives (2013) explained that thanks in part to the good press by Madonna, Katy Perry's song "I Kissed a Girl" gained popularity quickly.[115]

Madonna topped KBGO's 2011 rank of the "stars that helped their LGBTQ+ Fans Come Out".[116] Agence France-Presse referred to her Truth or Dare film inspired many to coming out.[117] Wesley Morris of The New York Times, said that maybe he knew was gay because of Truth or Dare.[41] Ellen DeGeneres said that Madonna was instrumental in her 1997 decision to come out.[8][3] Rosie O'Donnell similarly credited Madonna to help her become more comfortable in her own skin about her LGBT life.[118]

She is imitated by drag queens.[119] In the image, a man channeling her at the 2007 Pride parade NYC taken by David Shankbone

Madonna has been depicted in diverse LGBT-media content, and events over the years. In 2022, a special show named "Madonna Made Me Gay" in Feast Festival was dedicated to her.[120] In A Drag Queen's Guide to Life (2022), Bimini Bon Boulash wrote "would any queer inspiration be complete without the Queen of Pop herself?".[121]

In 2016, to pay tribute to her contributions to the LGBT community, contestants of the eighth season of reality competition show RuPaul's Drag Race were asked to render some of prominent Madonna looks on the runway.[122] In effort to address the criticism the runway received for its repetitiveness, it was brought back for season nine.[123] In season 12, the reality show paid tribute to Madonna again as the contestants performed in Madonna: The Unauthorized Rusical, a musical that chronicled her major accomplishments and contributions to the LGBT community.[124][125] According to Billboard, Pose's season two was influenced by her.[126]

Glee dedicated to Madonna an episode named "The Power of Madonna" accompanied with their first-ever EP released, Glee: The Music, The Power of Madonna. In Brian Tarquin's book The Insider's Guide to Music Licensing (2014), it was mentioned the importance of Madonna for their producers and the challenges they faced and weeks of negotiation with Madonna's team. Both episode and soundtrack were well received, with an insider commenting, "If you do justice arguably to the biggest female act in the world, people will respond". Her episode was also the first time the music on Glee was turned over in its entirety to one performer as well.[127] The documentary Strike a Pose is based in the dance troupe that accompanied Madonna in the documentary Truth or Dare and the Blond Ambition Tour; six of them were homosexual at a time when "homosexuality was much more taboo and associated by many straight people with illness".[128]

LGBT-targeted publications such as The Advocate,[103] Attitude,[100] to DNA have created listicles about "Madonna's gayest moments".[129] Other publications like HuffPost addressed similar lists.[130] In the letter sections of LGBT magazine Out of February 2005, a reader stated that she "positioned herself to be a gay icon before it was cool to be one".[131]

Various LGBT publications and international press gave Madonna diverse related nicknames and epithets in her decades-long career. In Queer (2002), editor Simon Gage explained that an UK gay magazine always referred to her as "Our Glorious Leader".[138] In 2016, an editor from LGBT publication, Washington Blade referred to her as "Our Lady".[46]

In 2019, Samuel R. Murrian of Parade confirmed that she "is considered by many to be the greatest LGBTQ icon".[3] Scholars Carmine Sarracino and Kevin Scott in The Porning of America (2008), attributed that calling her "the biggest gay icon of all time", was a result of her career-long popularity with gay audiences.[139] Gage called her "the biggest gay icon of the 20th century" in Queer (2002).[138] "The biggest musical LGBTQ icon of all time", at least to an entire generation wrote Eric Diaz for Nerdist in 2018.[17] In 2006 and 2012, editors from The Advocate named Madonna "the greatest gay icon".[2][140] In 2022, an editor from BBC Mundo considered her as the "quintessential gay icon".[141]

Madonna is also referred to as a queer icon and icon of queerness. Theologian Robert Goss expressed: "For me, Madonna has been not only a queer icon but also a Christ icon who has dissolved the boundaries between queer culture and queer faith communities".[142] Musicologist Sheila Whiteley wrote in her book Sexing the Groove: Popular Music and Gender (2013) that "Madonna came closer to any other contemporary celebrity in being an above-ground queer icon".[143]