Gangnam

Gangnam (Korean: 강남; Hanja: 江南; lit. South of the [Han] River; IPA: [ka̠ŋna̠m]), sometimes referred to as the Greater Gangnam Area, is a geographic and cultural region in Seoul. The region is generally defined as including the city's affluent Gangnam, Seocho, and Songpa districts.[lower-alpha 1] Gangnam can also refer to the commercial districts developed around Gangnam Highway and Gangnam station, which are considered one of the most expensive retail markets in the world.[4]

For the administrative district of Seoul, see Gangnam District. For other uses, see Gangnam (disambiguation).
Gangnam
Korean: 강남; Hanja: 江南
An evening rush hour shot of the intersection between the Teheran boulevard and Yeongdong highway from above. Multiple skyscrapers are visible, along with a pedestrian plaza and a stadium. In the background, apartment buildings and mountains are visible.
Several modern blue glass skyscrapers are visible. It is the early evening and a row of buses can be seen at the bottom of the photograph.
A head-on shot of the Bongeunsa buddhist temple. The temple has a traditional Korean roof and is adorned with various decorative designs and hanja characters. In front of the temple are a few people surrounding a large stone pillar.
A nighttime shot of the Lotte tower from across the river. The tower is lit up and is far taller than any of the apartment buildings around it. By the riverside, a row of streetlights are shining on the river.
Various brightly lit store-signs adorn the steet, advertising karaoke rooms, DVD rental shops, bars, billiard halls, and other nightlife. The street is pedestrian-only and is fairly busy.
A daytime high-angle shot of a number of older mid-sized commercial and residential buildings on an incline. In the background, some larger office, department store, and church buildings are visible. In the very back, mountains and the North Seoul Tower are visible.
Left to right from top: Intersection in Teheran Valley, Samsung Town, Bongeunsa temple, Lotte World Tower, Gangnam nightlife, Gangnam skyline
Districts in dark red are traditionally considered part of Gangnam, while districts in pink are sometimes considered part of Gangnam
Districts in dark red are traditionally considered part of Gangnam, while districts in pink are sometimes considered part of Gangnam
Country South Korea
Metropolitan AreaSeoul Capital Area
CitySeoul
CompositionCore

Periphery

Area
 • Total307.34 km2 (118.66 sq mi)
 • Core120.26 km2 (46.43 sq mi)
Population
 (2020)
 • Total
4,985,421
 • Core
1,553,172

Historically, the region was also called Yeongdong (영동; 永東; lit. East of Yeongdeungpo) and remained undeveloped prior to the state-led urban development of the 1960s.[5] During the 1970s and 1980s, military dictator Park Chung Hee, aiming to counteract urban sprawl and the threat of North Korean invasion, promoted development in Gangnam through targeted investment into the region and the suppression of development north of the river. As the result of Park's policies, a number of companies, prestigious schools, and government institutions relocated to the region and land prices in Gangnam skyrocketed.

Geography

While the term Gangnam can refer narrowly to the Gangnam District or broadly to the entire region of Seoul south of the Han River, the conventional and most common use of the term is to refer to the affluent Gangnam, Seocho, and Songpa districts.[6][7][lower-alpha 1] The term Gangnam is used in counterpoint with Gangbuk (강북; 江北; lit. North of the [Han] River) and the distinction between the two regions was formed sometime following the 1970s.[7] The region is surrounded by the Han River to the north, Umyeonsan Mountain, Guryongsan Mountain, and Daemosan Mountain to the south, the Tancheon stream to the southeast, and the Yangjaecheon stream to the southwest.[8]

Gangnam is sometimes divided into Taebuk (테북; lit. north of Tehran) and Taenam (테남; lit. south of Tehran), referring to the regions north and south of Teheran Boulevard respectively. In popular culture, residents from the northern half are characterized as old money and the families of chaebol, while residents from the southern half are characterized as working professionals who are overly concerned with their children's education as a result of their background.[9][10]

The Cheongdam, Apgujeong, Dogok, and Seocho neighborhoods have the highest concentration of residential buildings in Gangnam, while the region's businesses are concentrated around Teheran Boulevard.[11] The vast majority of land in Gangnam is zoned for residential use, and as of 2011, forty percent of all buildings are multi-family buildings.[12] Guryong Village, a shantytown populated by residents displaced during the development of Gangnam, is found in the Gaepo neighborhood of Gangnam.[13] The region's parks include Dosan Park, the Seonjeongneung burial ground, and the Yangjae Citizen's Forest.[8]

History
See also: History of Seoul
Map of Seoul in 1861. Note that only the area north of the Han River is included.

Prior to the incorporation of Gangnam into the city of Seoul in 1963, Seoul was considered to be made up of the area north of the Han River, with the Gangnam region being considered part of outer Seoul (성저십리; 城底十里; lit. outside the city wall). The swampy region was originally home to various poor farming households living in traditional thatched roof Korean homes, with most land being used for paddy fields and other low-value agriculture.[6][14] In addition, the region's lowland geography made it vulnerable to flooding, excluding Gangnam from prior development plans.[2] Being geographically adjacent to Seoul and the Han River, the region was an important point of land and sea transportation during the Joseon dynasty and the Japanese annexation of Korea.[15] Until the construction of the Hannam Bridge, the region's only connections to Seoul were the Hangang Bridge and Yanghwa Bridge.[16][lower-alpha 2] The region's isolation from central Seoul and its lack of public utilities, including an adequate sewage system, made it unappealing for most residents of Seoul.[17]

State-led development

Military dictator Park Chung Hee and Seoul mayor Kim Hyun-ok favored development south of the river to counteract housing shortages and urban sprawl north of the river.[2][18] By the late 1960s, migration from the countryside into Seoul had overwhelmed the city's existing infrastructure and various proposals were made to expand the city to the south.[14] Following the 1968 assassination attempt on Park by North Korean soldiers, he announced plans to build a "second Seoul" south of the river to disperse the population away from the Korean Demilitarized Zone.[2][19] At the time, Gangnam was distanced from the traditional central business districts of Jongro to the north and Yeouido to the west,[20] and Seoul mayor Koo Cha Chun proposed that Gangnam would serve as the third nucleus of the city.[21] The development of Gangnam began in earnest following the establishment of flood control measures, the opening of the Hannam Bridge in 1969, and the completion of the Gyeongbu Expressway in 1970, which connected Seoul to Busan.[22]

Farmer plows his field in front of a row of apartments in Apgujeong-dong, Gangnam District (1978)

Throughout the 1970s, the government implemented various economic incentives and tax exemptions to promote the construction of new apartments in Gangnam.[23] By 1985, 70 percent of all housing units in Gangnam were apartments, compared to just 26.5 percent in the rest of Seoul.[24] New residential constructions in Gangnam were sold off by the government at below market rates through a lottery program.[25] These lotteries were highly competitive and were restricted to middle-class Koreans as a result of their strict financial requirements. During this time, intense media attention was focused on middle-class housewives who participated in the real estate market with the use of the pejorative term bok-buin (복부인; lit. Mrs. Realtor).[26] Competition for the lottery was intensified by the fact that lottery entrants typically entered the names of other family members, and because winners could resell their tickets at full market value, resulting in high levels of speculative investment.[27] By 1985, 89 percent of Gangnam's residents had moved in within the last five years, in comparison with 30 percent for the rest of Seoul.[25]

Between 1963 and 1979, land prices in Gangnam increased nearly 1000 times, while land prices in Gangbuk increased 25 times in the same period.[28] In the early 1980s, the Park government enacted the Gangbuk Suppression Policies, which restricted the new construction of businesses, entertainment venues, factories, and department stores north of the river.[29]

Relocation of schools

Before the 1970s, most prestigious schools in Seoul were located north of the river. As part of the development program in Gangnam, the government provided construction and land subsidies, as well as tax exemptions, to schools that moved south of the river, hoping to attract parents to move for their children's educations.[30] Additionally, the Park government passed the High School Equalization Policy, which ended rankings and entrance exams for elite high schools, encouraging these schools to move to Gangnam to regain their reputations.[29] In 1975, Seoul National University relocated from Gangbuk to Gangnam[31] and in 1976, Kyunggi High School, the highest ranked high school in Seoul, moved as well. In the following years, a number of elite high schools would move to Gangnam, giving the region its reputation as an educational mecca.[32] The migration of these schools south of the river has been described as the primary reason behind Gangnam's current affluent status.[29]

Post-Park development
Gangnam in 2011

In 1988, in response to the rapid population growth in Gangnam, the region was split into the Seocho District and the Gangnam District.[33] By 1992, more than half of Seoul's population lived south of the river, compared to just 20 percent before 1970.[22] In 1995, the Supreme Court of Korea, the Supreme Prosecutor's Office, and the National Intelligence Service moved to Gangnam from their previous locations north of the river.[2] There had previously been plans to move the Seoul City Hall, the Korea Customs Service, the Korea Forest Service, the Public Procurement Service, and eight financial institutions, including the Bank of Korea, the Korea Development Bank, and the Korea Exchange Bank, to Gangnam, but this plan received considerable pushback from the central government.[34]

Economy

Gangnam has among the highest concentrations of wealth in Seoul, with the Gangnam and Seocho districts having the greatest proportion of high-income households in the city.[2] More than half of all lawyers, doctors, entrepreneurs, financial managers, and civil servants in South Korea live in Gangnam,[35] and as of 2002, 37 percent of the National Assembly and 39 percent of all top officials lived in Gangnam.[36] Following the relocation of the Supreme Court of Korea, the Seoul District Court, the Supreme Prosecutors' Office, and the Seoul Prosecutor's Office to the Seocho neighborhood of Seocho District, the area also has a high concentration of law offices.[37] As of 2021, more than 82,000 people living in Gangnam had a net worth greater than 1 billion won.[38]

The headquarters of Hyundai Motor Group and its subsidiary Kia in the Seocho District of Gangnam

Gangnam hosts many startup companies and some of the largest South Korean technology companies, particularly in Teheran Valley, which developed rapidly following the completion of Seoul Subway Line 2 and the 1988 Summer Olympics.[2][39] The area around Teheran Boulevard has the highest concentration of technology companies within Seoul,[40] and the South Korean operations of Apple, Google, Oracle and Qualcomm began in Gangnam.[38] A number of chaebols are headquartered in Gangnam, including Hyundai Motor Group,[41] Samsung,[42] GS Group,[43] and the Lotte Corporation.[44] In addition, the LG Corporation and KB Financial Group are headquartered in the Yeongdeungpo District, on the western part of the region south of the Han River.[45][46] In 2010, the Gangnam, Seocho, and Songpa districts accounted for ten percent of the total land value of South Korea.[47]

Arts and culture

In Korean popular culture, Gangnam is depicted as both an object of aspiration and a region that draws reproval for the perceived corrupt and immoral ways in which its residents acquire their wealth. The boundaries of Gangnam are often defined by its affluence, and residents of Gangnam have been found to only recognize parts of Seoul with a standard of living similar or higher than their own to be part of Gangnam.[19] The region has been likened to a gated community, with residents chastising other parts of Seoul as being 'old-fashioned' and 'unsophisticated'.[48] Similarly, studies of children from Gangnam have found that they hold negative views of non-Gangnam areas, describing them as "rough, dirty, countrified, smelly, and somewhat dangerous".[49] Residency in Gangnam is considered a status symbol, with both businesses and people actively seeking out the region as a means of exhibiting one's success.[49] Although negative attitudes towards Gangnam residents are common among non-Gangnam residents, surveys have found most would still move to Gangnam if they were able to.[49]

The flagship Gangnam Shinsegae department store in the Seocho District

The region has a high concentration of luxury brands, with the highest concentration in the Cheongdam neighborhood. The flagship stores of the Shinsagae, Hyundai, and Lotte department stores can all be found in Gangnam.[2] Dosan-daero is known as the "Imported Car Highway" (수입차 하이웨이) for its concentration of foreign car dealerships, and Garosu Street in the Sinsa neighborhood is known for its concentration of fashion studios and cafes.[50] More than 470 plastic surgery clinics are registered in Gangnam District, making up more than 30 percent of all clinics in the country.[2] As a consequence of the Gangbuk Suppression Policies, Gangnam also has a disproportionate number of restaurants, bars, and hotels, with the 1995 Seoul Statistical Yearbook finding that Gangnam District has the greatest number of restaurants, karaoke bars, and pubs out of any district of Seoul.[51] World Trade Center Seoul, the Seoul Arts Center, and the National Library of Korea are all found in Gangnam.[52]

Pop culture

In 2012, in the K-pop song "Gangnam Style", the singer PSY parodied the cultural, lifestyle, and class markers associated with the nouveau riche of the Gangnam region.[53] While the music video features the ASEM Tower and Trade Tower in Gangnam, most of the video was filmed outside of Seoul in Incheon.[54] The 2015 action film Gangnam Blues featured the history of real estate development in the Gangnam area.[55] Gangnam has also been the setting of a number of K-dramas about the lives of affluent Koreans, including To Catch Up with Gangnam Mothers (2007), Living Among the Rich (2011), Cheongdam-dong Alice (2012), and Their Perfect Day (2013).[56]: 103 

Religion

In Gangnam, attending an affluent or prestigious religious institution has become a status symbol.[57] This phenomenon is especially prevalent among Protestant denominations that prohibit ancestor worship.[58] The region is also known for having a number of megachurches—which is partially the result of the region's population boom.[59]

Housing and architecture

Gangnam is notable for having the first large-scale middle class apartment complexes built in Seoul.[60] During the 2000s, a number of buildings designed by popular architects, including Daniel Libeskind, Mario Botta, and Ben van Berkel, were built in Gangnam.[8] The Kyobo Gangnam Tower, Urban Hive, Boutique Monaco, and Samsung Town in Gangnam have all been recognized for their architecture.[61]

Education

Some of the most prestigious high schools and hagwons in South Korea are found in Gangnam.[62] A number of elite middle and high schools moved to Gangnam following the redevelopment plans of the 1970s and 1980s, including Kyunggi High School in 1976; Whimoon Middle School and Whimoon High School in 1978; Sookmyung Girls' Middle School, Sookmyung Girls' High School, and Seoul High School in 1980; Joongdong Middle School and Joongdong High School in 1984; Dongduk Girls' Middle School and Dongduk Girls' High School in 1986; and Kyunggi Girls' High School in 1988.[63] In 1977, following the High School Equalization Policy, Seoul was divided into nine school districts, with Gangnam being home to School District 8.[64] As a result of the concentration of prestigious schools in Gangnam, competition to attend the district is intense.[64]

Gangnam has a disproportionate number of hagwons for its population, having more than 32 percent of all hagwons in Seoul.[38] In particular, the Daechi neighborhood of Gangnam has more than 900 hagwons, the highest number in the country.[2] As a result of its location within Gangnam School District 8 and the end of the South Korean ban on private tutoring, Daechi-dong emerged as the epicenter of hagwons in Seoul.[64] Of the students accepted into Seoul National University in 2022, 11.9 percent graduated from schools in the Gangnam and Seocho districts of Seoul.[2] In addition, Gangnam has the highest proportion of residents with a bachelor's degree in Seoul, with the vast majority of residents having at least a bachelor's degree.[62]

Politics
District-level results for the 2012 Presidential election between Park Geun-hye (Liberty Korea Party; in red) and Moon Jae-in (Democratic United Party).

After the democratization of South Korea and the 1997 Asian financial crisis, Gangnam has gradually shifted towards the right, and the region is considered more politically conservative than the rest of Seoul.[19][62] The region has historically voted for the right-wing Liberty Korea Party and its successor, the People Power Party.[19] A disproportionate number of government officials appointed under the Lee Myung-bak and Yoon Suk Yeol administrations have been from Gangnam.[2][6] The region has the highest voter turnout in Seoul.[62] Voters in Gangnam are intensely concerned with protecting and increasing property values, a result of the density of high-value properties in the area.[49]

Liberals who reside in Gangnam are often pejoratively called "Gangnam leftists" (강남 좌파; 江南左派) for outwardly progressive political positions that contrast with their class interests as residents of Gangnam.[65] While the term is generally used to describe South Korean liberal politicians, like former Justice Minister Cho Kuk who was convicted of corruption,[65] its use has expanded to describe politicians outside of Korea, being used to describe both Joe Biden and Emmanuel Macron.[66][67]

Transportation

The construction of the Hannam Bridge, the third bridge over the Han River in Seoul,[lower-alpha 2] began in January 1966 and was completed on December 25, 1966.[68] The Gyeongbu Expressway, which connected Seoul to Busan through Gangnam, began construction in 1968, and the project was completed on July 7, 1970.[68] These two projects were responsible for kick-starting a period of rapid growth in Gangnam.[68] The Gyeongbu Expressway, along with the Gangnam Highway and Teheran Boulevard, comprise the main arterial roads of Gangnam.[8]

In June 1975, the Seoul Metropolitan Government announced its plans to construct the Gangnam Express Bus Terminal, a dedicated bus terminal for Seoul to relieve traffic congestion caused by buses in the city center.[69] Construction for the project was completed on October 20, 1981, and to promote its use, the city forcibly closed the bus terminal in Gangbuk, opened the Jamsu Bridge in 1976, and excavated the Third Namsan Tunnel in May 1978.[70]

Gangnam has the greatest number of connections on the Seoul Metropolitan Subway, a product of Park Chung Hee's targeted development in the region.[71] Lines Two and Three of the Seoul Metropolitan Subway were intentionally designed to go through Gangnam, which previously had a dearth of public transportation.[72] The stations between the Sports Complex station and the Seoul National University of Education station on Seoul Subway Line 2 opened in December 1982 and the loop itself was completed in December 1983.[73]

See also

Notes
  1. Gangnam can refer to the entire region south of the Han River or the Gangnam District, but the term is most commonly used to refer to the three districts of Gangnam, Seocho, and Songpa.
    • "Although not every area of Gangnam is affluent, its three core districts (Gangnamgu, Seochogu, and Songpagu) are definitely middle or upper middle class in terms of the residents’ economic status."[1]
    • "The term Gangnam technically means south of the river, and refers to three districts in Seoul below the Han River: Gangnam, Seocho and Songpa."[2]
    • "While Gangnam can be defined in different ways – from the narrowest, limited to just the administrative district of Gangnam-gu itself, to the broadest, which would encompass the whole area south of the Han River– I follow the conventional and common definition of Gangnam as an area composed of the three administrative units of Gangnam-gu, Seocho-gu, and Songpa-gu."[3]
  2. While the Gwangjin Bridge, connecting the modern-day Gwangjin District and Gangdong District, was completed in 1936, at the time, the bridge was located outside of the boundaries of Seoul.[68]

References
  1. Koo 2022, p. 67.
  2. Jin 2023.
  3. Yang 2018a, p. 3408.
  4. 문, 성일 (November 16, 2007). "강남역 세계 10번째 땅값비싼 쇼핑가" [Gangnam Station world's 10th most expensive shopping district] (in Korean). Money Today. Archived from the original on April 12, 2019. Retrieved February 25, 2023.
  5. Kang 2011, pp. 30–31.
  6. Bae & Joo 2019.
  7. Lett 1998, p. 102.
  8. Kang 2011, p. 86.
  9. 김, 수경 (May 22, 2016). "[Why] 江南 안의 강남·북… '테남·테북' 아시나요" (in Korean). Chosun Ilbo. Archived from the original on February 26, 2023. Retrieved February 26, 2023.
  10. 송, 화선 (July 1, 2016). "넌 '테남'? 난 '테북공화국'에 산다!" (in Korean). Weekly Dong-A, published by The Dong-A Ilbo. Archived from the original on February 26, 2023. Retrieved February 26, 2023.
  11. Kang 2011, p. 92.
  12. Kang 2011, pp. 91–92.
  13. Kang 2011, p. 116.
  14. Koo 2022, p. 68.
  15. Kang 2011, p. 10.
  16. Kang 2011, p. 9–10.
  17. Yang 2018b, p. 68.
  18. Kang 2011, p. 18.
  19. 이, 세영 (April 6, 2012). "강남이라는 '상상의 공동체'" [The "imagined community" of Gangnam]. Hankyoreh 21 Magazine, owned by The Hankyoreh. Archived from the original on February 26, 2023. Retrieved February 26, 2023.
  20. Cho & Kwon 2021, p. 8.
  21. Kang 2011, p. 34.
  22. Lett 1998, p. 104.
  23. Joo 2019, p. 140.
  24. Joo 2019, p. 142.
  25. Yang 2018a, p. 3412.
  26. Koo 2022, p. 70.
  27. Koo 2022, p. 71.
  28. Cho & Kwon 2021, p. 4.
  29. Koo 2022, p. 69.
  30. Yang 2018a, p. 3411.
  31. Cho & Kwon 2021, p. 9.
  32. Yang 2018a, pp. 3411–3412.
  33. Kang 2011, p. 53.
  34. Kang 2011, p. 36.
  35. Koo 2022, pp. 74–75.
  36. Yang 2018b, p. 66.
  37. Kang 2011, p. 130.
  38. Son, Ji-hyoung; Jie, Ye-eun; Byun, Hye-jin (November 18, 2021). "Gangnam fantasy: Land of longing". The Korea Herald.
  39. Kang 2011, p. 48.
  40. Jung 2012, p. 120.
  41. "Hyundai Korea". Hyundai Motor Company. Archived from the original on October 29, 2022. Retrieved February 27, 2023.
  42. Song, Sung-hoon (February 22, 2016). "Samsung Electronics leaves Seoul headquarters". Pulse. Maeil Business Newspaper. Archived from the original on February 24, 2016. Retrieved February 27, 2023.
  43. "About GS". GS Group. Archived from the original on February 21, 2023. Retrieved February 27, 2023.
  44. "Lotte Corp". Bloomberg Markets. Archived from the original on February 28, 2023. Retrieved February 27, 2023.
  45. "LG". LG Corporation. Archived from the original on October 22, 2022. Retrieved February 27, 2023.
  46. "KBFG Head Office". KB Financial Group. Retrieved April 29, 2023.
  47. 유, 하룡 (September 19, 2011). "서울시 강남구 땅값, 부산시 전체와 비슷" [Land prices in Gangnam District similar to the entire city of Busan] (in Korean). Chosun Biz (published by The Chosun Ilbo). Archived from the original on February 26, 2023. Retrieved February 25, 2023.
  48. Yang 2018a, p. 3417.
  49. Koo 2022, p. 77.
  50. Kang 2011, pp. 124–126.
  51. Kang 2011, p. 44.
  52. Kang 2011, p. 52.
  53. Marshall, Colin (August 15, 2022). "The door opened by 'Gangnam Style'". The New Yorker. Retrieved February 28, 2023.
  54. 이, 규연 (September 12, 2012). "'강남스타일'에는 강남이 없다?" [No Gangnam in "Gangnam Style"?]. Maeil Business Newspaper (in Korean). Archived from the original on December 19, 2012. Retrieved December 19, 2012.
  55. "A darker past in 'Gangnam 1970'". The Korea Herald. January 21, 2015. Retrieved February 28, 2023.
  56. Kuwahara, Yasue, ed. (February 20, 2014). The Korean Wave: Korean Popular Culture in Global Context. Palgrave Macmillan New York. doi:10.1057/9781137350282. ISBN 978-1-137-35028-2.
  57. Lett 1998, pp. 58–59.
  58. Lett 1998, p. 59.
  59. Kang, Hyun-kyung (July 28, 2019). "Megachurches in Korea: Why they face calls to be born again". The Korea Times. Retrieved April 29, 2023.
  60. Yang 2018b, p. 70.
  61. Kang 2011, p. 131.
  62. Kim, Minjeoung (June 1, 2011). "Deux Séoul, Gangnam et Gangbuk" [Two Seouls, Gangnam and Gangbuk]. Hérodote (in French). 141 (2): 161–173. doi:10.3917/her.141.0161. ISSN 0338-487X.
  63. Kang 2011, p. 38.
  64. Kang 2011, p. 45.
  65. Koo 2022, p. 80.
  66. 김, 영필 (November 26, 2021). "바이든은 '강남 좌파?'…수백억대 저택서 연휴" [Is Biden a "Gangnam Leftist?"...Holidays in multi-million dollar mansions]. Seoul Economic Daily. Retrieved March 1, 2023.
  67. 김, 진호 (May 1, 2017). "꽃길만 걸은 '프랑스판 강남좌파'…출마 위해 중도로 변신" [The French version of the "Gangnam Leftist" who has lived a life of privilege...transformed to run for office]. Kyunghyang Shinmun. Retrieved March 1, 2023.
  68. Kang 2011, p. 22.
  69. Kang 2011, p. 39.
  70. Kang 2011, p. 30.
  71. Koo 2022, p. 76.
  72. Yang 2018b, p. 68–69.
  73. Kang 2011, pp. 49–50.
  74. Park & Jang 2018, p. 140.

Works cited
Wikivoyage has a travel guide for Seoul/Gangnam-Seocho.
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