Getir

Getir (Turkish pronunciation: [ɟeˈtiɾ]; "bring" in Turkish) is a Turkish company operating in several countries founded as a startup company in 2015 that offers on-demand delivery services for grocery items and a courier service for restaurant food deliveries, accessed via a mobile app.[1][2]

Getir
TypePrivate
Founded2015
FounderNazim Salur
Headquarters
Istanbul
,
Turkey
Area served
Germany
Netherlands
Turkey
United Kingdom
United States
Number of employees
+32,000
Websitegetir.com

In March 2022, Getir announced that it had raised US$768 million in its Series E, valuing the company at nearly $12 billion,[3] but a further funding round in mid-2023 valued the company at a quarter of that figure.

History

The company was founded in 2015 by a team including Nazım Salur, who also founded the Turkish ride-hailing app BiTaksi.[4][5] Getir expanded rapidly since then, having doubled its orders in the second half of 2019 to reach almost 1.5 million in December of that year.[2] It generated $120 million from sales in 2019.[6]

In July 2021, Getir bought Spanish online grocery startup BLOK, adding several major cities in Southern Europe to its delivery spots.[7] On 23 November 2021, Getir bought U.K.-based hyper fast grocery delivery startup Weezy.[8]

In March 2022, the company closed a Series E funding round, raising $768 million, with Mubadala Investment Company leading the round, making Getir's valuation $12 billion.[3]

In November 2022, Getir announced a partnership with the Dutch online food ordering company Just Eat Takeaway, that will integrate Getir's portfolio with apps under Just Eat Takeaway.[9]

Getir acquired rival firm Gorillas in December 2022 for $1.25bn.[10][11]

In June 2023, Getir withdrew from Spain and Portugal, and halted operations in France.[12] Getir was reported to be selling UK assets and closing warehouses, and considering the closure of its UK business.[13]

Getir does not publicize its revenues or profit, although leaks suggest it made $1 billion revenue in 2021. A May 2023 report quotes Getir's CEO Nazim Salur as saying that the company was profitable in some markets in Turkey, but the business as a whole was and would continue not to be profitable as it expanded.[14]

In September 2023 the company was seeking $500m in an equity funding round that would value the company at $2.5bn, a quarter of the March 2022 value. Many other grocery delivery companies had flourished during the covid pandemic, but closed down when demand later plummeted.[15][16]

Operations
Getir's electric vehicles in Rotterdam

All five of the company's services ("ultrafast" delivery, takeaway food delivery, online grocery shopping, online water ordering, ordering from local businesses, ordering a taxi (via BiTaksi), and finding local employment) are offered through a single Getir app.[17][18]

Locations

As of November 2021, Getir services were offered in all 81 Turkish provincial capital cities, 15 UK cities, 15 Dutch cities, 7 German cities, and 3 US cities. In mid-2023 it withdrew from France, Italy, Spain, and Portugal, following a drastic reduction in sales after the boom during the COVID-19 pandemic.[19]

Locations as of 11 March 2022
Country Cities
Germany Berlin, Dortmund, Düsseldorf, Hamburg, Köln, Munich, Nürnberg,Frankfurt am Main
Netherlands Amstelveen, Amsterdam, Arnhem, Breda, Delft, Eindhoven, Groningen, Haarlem, Hilversum, Leiden, Nijmegen, Rotterdam, The Hague, Tilburg, Utrecht
Turkey Adana, Adıyaman, Afyonkarahisar, Aksaray, Amasya, Ankara, Antalya, Ardahan, Artvin, Aydın, Ağrı, Balıkesir, Bartın, Batman, Bayburt, Bilecik, Bingöl, Bitlis, Bolu, Burdur, Bursa, Çanakkale, Çankırı, Çorum, Denizli, Diyarbakır, Düzce, Edirne, Elazığ, Erzincan, Erzurum, Eskişehir, Gaziantep, Giresun, Gümüşhane, Hakkari, Hatay, Isparta, Istanbul, Iğdır, İzmir, Kahramanmaraş, Karabük, Karaman, Kars, Kastamonu, Kayseri, Kilis, Kocaeli, Konya, Kütahya, Kırklareli, Kırıkkale, Kırşehir, Malatya, Manisa, Mardin, Mersin, Muğla, Muş, Nevşehir, Niğde, Ordu, Osmaniye, Rize, Sakarya, Samsun, Şanlıurfa, Siirt, Sinop, Şırnak, Sivas, Tekirdağ, Tokat, Trabzon, Tunceli, Uşak, Van, Yalova, Yozgat, Zonguldak
United Kingdom Birmingham, Bradford, Brighton, Bristol, Cambridge, Leeds, Leicester, Liverpool, Manchester, Nottingham, Portsmouth, Sheffield, Southampton, Wolverhampton
United States Boston, Chicago, New York

Competitors

While many fast delivery companies flourished during the covid pandemic years of 2020–2022, demand later decreased greatly and many companies closed. As of September 2023 Getirs principal global competitors were the UK's Zapp and US-based Gopuff.[15] Other large delivery companies which had been delivering meals were branching out into Getir's market of grocery deliveries. They include Uber Eats, Just Eat and Deliveroo, and, in the UK, supermarkets were offering rapid delivery services: Tesco's Whoosh, Sainsbury's Chop Chop and Ocado's Zoom.[16]

References
  1. "getir | getir bi mutluluk". Getir.com. Retrieved 2020-06-16.
  2. Pitel, Laura (2020-01-15). "Michael Moritz backs Turkish grocery start-up". Ft.com. Archived from the original on 2020-01-17. Retrieved 2020-06-16.
  3. Dillet, Romain (17 March 2022). "Getir is now worth nearly $12 billion after raising another $768 million". TechCrunch. Archived from the original on 2022-03-17.
  4. Sırt, Timur (2020-01-17). "Turkish fast-delivery startup Getir's secret lies in metropolitan traffic". Daily Sabah. Archived from the original on 2020-06-16. Retrieved 2020-06-16.
  5. "BiTaksi". Bitaksi.com. Retrieved 2020-06-16.
  6. Ersoy, Ercan (2020-02-04). "Turkey's Getir Seeks New Funds as Startup Plans U.K. Expansion". Bloomberg.com. Archived from the original on 2020-06-16. Retrieved 2020-06-16.
  7. "Turkish on-demand delivery giant Getir buys Spanish online grocery startup". Aa.com.tr. Retrieved 3 December 2021.
  8. "Turkey's Getir signs deal to buy UK fast delivery company Weezy". Reuters.com. 23 November 2021. Retrieved 3 December 2021.
  9. Kılıç, Mustafa (2022-11-19). "Getir'den Avrupa'da İş Birliği Hamlesi". Sanayi Gazetesi (in Turkish). Retrieved 2022-11-20.
  10. Cantrill, Aggi; Kandemir, Asli; Tan, Gillian (9 December 2022). "Rapid-Delivery Startup Getir Buys Rival Gorillas in $1.2 Billion Deal". Bloomberg. Retrieved 9 December 2022.
  11. Cameron, Isabel (2023-03-01). "Getir to cut hundreds of jobs as it delays office move". Retrieved 2023-03-13.
  12. Bayford, Kristian (2023-07-19). "Getir to sell off bikes, cabinets and delivery boxes as it closes dark stores". Grocery Gazette. Retrieved 2023-08-20.
  13. Yau, Alex (2023-07-28). "Getir: UK closure rumour". Better Retailing. Retrieved 2023-08-20.
  14. Curry, David (2 May 2023). "Getir Revenue and Usage Statistics (2023)". Business of Apps.
  15. Levingston, Ivan; Hammond, George (8 September 2023). "Getir valuation slashed to $2.5bn as delivery start-up raises new cash". Financial Times.
  16. Kollewe, Julia (8 September 2023). "Getir value 'drops to $2.5bn' as shoppers move away from convenience". The Guardian.
  17. Budak, Burak (2019-06-15). "4 bin ürün ve daha uygun fiyatla Getir'den yeni hizmet: Getirbüyük". Webrazzi (in Turkish). Archived from the original on 2020-06-16. Retrieved 2020-06-16.
  18. Baş, Hanife (2020-05-19). "Çok Getir'di, iyi kazandı!". Milliyet (in Turkish). Archived from the original on 2020-06-16. Retrieved 2020-06-16.
  19. "Getir, İspanya, İtalya ve Portekiz'den de çekiliyor". cumhuriyet.com.tr (in Turkish). 2023-07-27.
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