HotelF1

HotelF1 (stylised hotelF1; formerly Formule 1) is a French economy hotel brand owned by Accor. Created by Accor in 1984 in France under the name Formule 1, it was renamed HotelF1 in 2007 and later revamped as a road trip-themed hotel brand.[2] HotelF1 manages 172 hotels in France (2018).[1]

HotelF1
FormerlyFormule 1
TypeSubsidiary
IndustryHotels
Founded1984
Headquarters
Évry
,
France
Number of locations
172 (2018)[1]
Area served
France
ParentAccor
WebsiteAccorhotels.com/hotelF1

History

1984: Formule 1

After the successful launch of the ibis brand positioned a notch below the midscale Novotel, the group Accor reiterated its strategy in 1984 with the creation of Formule 1, an economy hotel brand positioned a notch under ibis and that was opened its first location in 1985. The Formule 1 hotels were low-key lodging with the essential collective commodities and no on-site restaurant.[3]

The construction process of Formule 1 hotels was completely industrialized and standardized, allowing Accor to open one location every week.[4] In the early 1990s, the engineering techniques of Formule 1 inspired the group Accor to launch another economy brand, Etap Hôtel (now ibis budget).[5] In the late 1990s, the construction techniques of Formule 1 were also adopted by Accor's other economy brand, ibis.[6]

In 1997, Formule 1 occupied 39% of the super-economy hotel market in France.[7] From 1985 to 2005, 100 million customers stayed in Formule 1 hotels.[8]

2007: HotelF1

In 2007, Formule 1 was rebranded as HotelF1. In September 2009, Accor announced the sale of 158 HotelF1 hotels in a €272-million sale and management-back deal.[9]

In 2012, following a new hotel star-rating system in France, HotelF1 became a one-star hotel brand.[10]

In 2017, Accor announced a new branding strategy and refurbishment program for HotelF1. Shared rooms with a per-bed pricing were introduced. The lobby became an open social space, with a wall to share local tips and a terminal screen with +100 arcade games. The brand signature became On the road.[2][11]

Description

HotelF1 is an economy hotel brand. It is designed with a road trip theme and owned by Accor. HotelF1 manages 172 hotels in France (2018).[1]

Development

Development since 2011[1]
YearHotelsRooms
201817213 210
201717012 975
201623717 864
2015237 (+ 8 Formule 1)17 860 (+1 099 Formule 1)
2014238 (+ 8 Formule 1)17 906 (+ 930 Formule 1)
2013238 (+ 10 Formule 1)17 906 (+ 947 Formule 1)
2012240 (+ 42 Formule 1)18 037 (+ 3 039 Formule 1)
2011243 (+ 85 Formule 1)18 213 (+ 9 167 Formule 1)

See also

References

  1. "Key indicators". Accor.com. Retrieved 6 November 2019.
  2. "AccorHotels announces a relaunch plan for the HotelF1 brand". Hospitalitynet.org. 9 March 2017. Retrieved 6 November 2019.
  3. Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
  4. Jean-Christophe Lefevre (2011). Histoire de l'hôtellerie: une approche économique (in French). Publibook. ISBN 9782748370157.
  5. "Etap Hotel". Lhotellerie-restauration.fr (in French). 1 October 1998. Retrieved 6 November 2019.
  6. "ibis va ouvrir 50 hôtels". Lhotellerie-restauration.fr (in French). 2 December 1999. Retrieved 6 November 2019.
  7. "L'activité des chaînes hôtelières". Lhotellerie-restauration.fr (in French). 17 April 1997. Retrieved 6 November 2019.
  8. "Nos clients ont changé". Lhotellerie-restauration.fr (in French). 24 February 2005. Retrieved 6 November 2019.
  9. "Accor Announces sale of 158 hotelF1 properties for €272 million". Hospitalitynet.org. 22 September 2009. Retrieved 6 November 2019.
  10. "Moins de 5.000 hôtels classés aux nouvelles normes, dont 1.000 pour Accor". 20minutes.fr (in French). 19 May 2012. Retrieved 6 November 2019.
  11. "hotelF1 gets a new look". Hospitality-on.com. 12 April 2018. Retrieved 6 November 2019.
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