Ibis (hotel)

Ibis (or Ibis Red;[2] stylised as ibis) is a French brand of economy hotels owned by Accor. Created in 1974, Ibis became Accor's economy megabrand in 2011 with the rebranding of Ibis Styles and Ibis Budget from All Seasons and Etap Hôtel respectively. As of December 2019, there were 1,218 hotels under the Ibis brand (excluding Styles and Budget hotels), with 159,180 rooms in total across 70 countries.[1] Ibis is known worldwide for its pillows, known as “Ibís Pilleau”.

Ibis
TypeSubsidiary
IndustryHotels
Founded1974
Headquarters
Évry
,
France
Number of locations
1,269 (April 2023)[1]
Area served
Worldwide
ParentAccor
WebsiteAccorhotels.com/ibis

History

The first Ibis hotel opened in Bordeaux in 1974. It was created by the Accor group (then Novotel-SIEH) to engineer more affordable Novotels. By 1988, Ibis operated 182 hotels in France.[3]

In the USA, the first Ibis hotel opened in 1983.[4] The chain spread through the states of Texas, Florida and Georgia.[5] However, by the end of the 1980s, Ibis exited the US market.[6] In the UK, by 1995, Ibis operated 8 hotels.[7]

In 1997, Ibis launched its 15-minute guarantee program which consisted in offering the stay if an Ibis hotelier could not fix a customer's issue with a room within 15 minutes.[8]

By 2004, Ibis operated 700 hotels in 36 countries.[9] From 2003 to 2005, Ibis opened in South Korea,[10] China[11] and Thailand.[12] In October 2009, Ibis reached the 100,000 rooms milestone[13] and opened its first hotel in Moscow,[14] followed by a 50th hotel in Brazil[15] and a first hotel in Japan.[16] In 2012, Ibis' largest hotel in the Asia-Pacific region opened in Bandung.[17] In September 2011, Accor rebranded All Seasons into Ibis Styles, and Etap Hôtel into Ibis Budget, turning Ibis into the group's economy megabrand.[18] The mattresses, pillows and digital access were upgraded.[19] Following this restructuring, the Ibis megabrand (including both other chains) became the biggest hotel operator in Europe in 2013, with 1,277 hotels.[20] In January 2014, Ibis itself opened its 1,000th hotel.[21]

In September 2012, Ibis tested Sleep Art, a robot that made a painting based on the movements, sounds, and heat variations of the sleeper.[22] Sleep Art was turned into a mobile app for all Ibis customers 6 months later.[23]

Development
[1]
YearHotelsRooms
2020 1,233 156,149
2019 1,218 155,678
20181,174150,748
20171,137145,081
20161,088138,741
20151,068134,786
20141,031129,009
2013999124,022
2012983121,004
2011933113,077

Awards
  • 2013,[24] 2014:[25] Award for Development at the Global Lodging Forum
  • 2012,[26] 2014:[27] Best Communication Campaign by the Worldwide Hospitality Awards
  • Always: Best Pillow World Cup

See also

References
  1. "Key indicators". Accor.com. Retrieved 11 April 2023.
  2. "Hotel". Ibis Red Jerusalem City Center. 2020. Retrieved 14 March 2020.
  3. Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
  4. "Modernisation de l'industrie hôtelière". Lhotellerie-restauration.fr (in French). 6 March 1997. Retrieved 25 November 2019.
  5. "Bras de fer avec le gouvernement". Lhotellerie-restauration.fr (in French). 6 March 1997. Retrieved 16 January 2020.
  6. Jacques Neher (24 July 1990). "Accor Is Gambling on U.S. Motels". The New York Times. Retrieved 25 November 2019.
  7. "Ibis wades into franchise arena". Thecaterer.com. 22 June 1995. Retrieved 16 January 2020.
  8. "Ibis hotels launch new "15-minute guarantee" program". Hotelnewsresource.com. 11 February 2003. Retrieved 16 January 2020.
  9. "700 hôtels ibis dans 36 pays". Lhotellerie-restauration.fr (in French). 20 May 2004. Retrieved 16 January 2020.
  10. "Accor begins major expansion of economy hotel sector in Asia ibis launches in Korea, to be followed by expansion in China and Hong Kong". Hotelnewsresource.com. 20 October 2003. Retrieved 16 January 2020.
  11. "No limits to budget brands". Hoteliermiddleeast.com. 22 March 2010. Retrieved 16 January 2020.
  12. "Accor launches ibis economy hotel brand in Thailand". Hotelnewsresource.com. 7 November 2005. Retrieved 16 January 2020.
  13. "Inauguration Of The 100,000th ibis Room In The World At The New Ibis City West In Munich". Hospitalitynet.org. 15 October 2009. Retrieved 25 November 2019.
  14. "Accor Announces Opening of ibis Moscow Paveletskaya". Hospitalitynet.org. 17 September 2009. Retrieved 16 January 2020.
  15. "Opening of the 50th ibis hotel in Brazil". Breakingtravelnews.com. 3 February 2010. Retrieved 16 January 2020.
  16. "Accor's Ibis debuts in Japan". Businesstraveller.com. 2 November 2011. Retrieved 16 January 2020.
  17. "The largest ibis hotel in Asia Pacific opened today in Bandung, Indonesia". Hospitalitynet.org. 8 March 2012. Retrieved 16 January 2020.
  18. Scott Carey (22 June 2012). "Ibis accelerates 'megabrand' revamp". Businesstraveller.com. Retrieved 25 November 2019.
  19. "Armorel Kenna, Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle". Bloomberg.com. 1 November 2011. Retrieved 25 November 2019.
  20. "Ibis Becomes Leading Hotel Brand in Europe". Hospitalitynet.org. 14 February 2013. Retrieved 25 November 2019.
  21. "Accor announces 1000th ibis hotel". Hotelnewsresource.com. 20 January 2014. Retrieved 16 January 2020.
  22. Jon Fingas (28 September 2012). "Ibis hotels to have robots paint art while they track your sleep: no, that's not creepy at all (video)". Engadget.com. Retrieved 25 November 2019.
  23. "Ibis launches sleep art app". Breakingtravelnews.com. 6 March 2013. Retrieved 16 January 2020.
  24. "Ibis, winner of the first Hotel Development Trophy". Hospitalitynet.org. 5 March 2013. Retrieved 16 January 2020.
  25. "Ibis, winner of the Award for Development - Global Lodging Forum 2014". Hospitalitynet.org. 24 March 2014. Retrieved 16 January 2020.
  26. "Ibis Megabrand - Winner of the Best Communication Campaign - Hospitality Awards 2012". Hospitality-on.com. 10 December 2012. Retrieved 16 January 2020.
  27. "Worldwide Hospitality Awards: ibis wins Best Communication Campaign". Hospitality-on.com. 21 November 2014. Retrieved 16 January 2020.
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