Idényt

Idényt (Danish: New Ideas) is a Danish language lifestyle magazine freely distributed to households. The magazine has been included in the Guinness Book of Records as the world's largest free magazine.[1] It has existed since 1978.

Idényt
CategoriesLifestyle magazine
FrequencyTen times per year
PublisherBenjamin Media
Founded1978 (1978)
CompanyBonnier Group
CountryDenmark
Based inFrederiksberg, Copenhagen
LanguageDanish
WebsiteIdenyt

History and profile

Idényt was established in 1978.[1] The founding publisher of the magazine is Kai Dige Bach A/S.[2] In 2002 Bonnier Group acquired 50 % of its publisher,[3] the Benjamin Media.[4] In 2009 Bonnier Group fully acquired both the publisher and the magazine.[5]

Previously Idényt was published on a quarterly basis.[2] Later its frequency was switched to ten times per year and the magazine has eight different versions.[1] It has its headquarters in Frederiksberg,[6] and offers articles about home and garden.[1] Gitte Højbjerg is the director of sales of the magazine.[4]

In 2001 Idényt had a circulation of 2,517,000 copies, making it the fifth largest special interest magazine worldwide.[2]

See also

References
  1. "Idényt - Enfocus Switch testimonial". enfocus. Archived from the original on 2 April 2015. Retrieved 29 March 2015.
  2. "Top 50 Special Interest magazines worldwide (by circulation)" (PDF). Magazine Organization. Archived from the original (PDF) on 2 April 2015. Retrieved 28 March 2015.
  3. "Vi i Villa Shows the Way for Homeowners". Bonnier Group. 8 July 2010. Retrieved 29 March 2015.
  4. "Media Kit. idényt". Benjamin Media. Retrieved 29 March 2015.
  5. "Company history". Bonnier Publications. Retrieved 12 April 2015.
  6. Europa World Year. London; New York: Europa Publications. 2004. p. 1439. ISBN 978-1-85743-254-1.
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