Joe & The Juice

Joe & The Juice (stylized in all caps) is a Danish[4] chain of juice bars and coffee shops around the world. As of 2022 it has over 338 locations globally in Europe, Asia, and Australia with 64 locations in North America.[1] The restaurants serve predominantly coffee, juice, and sandwiches.[5]

Joe & The Juice
TypePrivate
IndustryCoffee shop
Founded2002 (2002) in Copenhagen, Denmark
FounderKaspar Basse
Number of locations
338(2023)[1]
Area served
  • Asia
  • Europe
  • North America
Key people
Thomas Noroxe (CEO)[2]
RevenueIncrease 2.18 billion kr. (2021)[3]
Increase 249 million kr. (2021)[3]
Increase −233 million kr. (2021)[3]
Websitewww.joejuice.com

History

Joe & The Juice was founded in 2002 by Kaspar Basse,[6] at the time in his late 20s. The company is based in Copenhagen, Denmark.[7] It sells coffee, tea, sandwiches, fresh juices, smoothies, and veggie shots made with organic ingredients.[8] Although Joe & The Juice competes with both coffee shops like Starbucks and stores like Jamba Juice, Basse has tried to develop a different atmosphere at the restaurants, opting instead for what has been described as an "edgier" vibe.[9] Managers are generally given autonomy over their stores.[9]

In 2013, Valedo Partners bought the company for $48 million, though Basse retained a 10 percent stake. General Atlantic invested in October 2016, to help fund expansion into the United States.[6]

Locations

In addition to locations throughout Scandinavia, Joe & The Juice has locations in the San Francisco Bay Area, Los Angeles, Chicago, Miami, Pittsburgh, Seattle, Washington, D.C., Vancouver International Airport, New York City, and Minneapolis-St Paul International Airport. Across Europe it has locations in Reykjavik; Antwerp; London, Oxford, Guildford, Birmingham, Liverpool, Stansted Airport, Paris and Nice; Lucerne, Zurich, Basel; The Hague, Amsterdam and nearby Amstelveen, Rotterdam, Hamburg; as well as in Singapore, Seoul, and Sydney. In the Middle East, it has locations in Dubai, Saudi Arabia, and Kuwait.[1]

Joe & The Juice opened its first store in Australia in 2016.[10] It exited the Australian market in 2023.[11]

In 2022, CEO Thomas Noroxe mentioned that they would expand over the Middle East, starting with Qatar and Dubai, followed by Saudi Arabia, Kuwait, Bahrain and Oman.[2] He also suggested the use of franchise stores to expand into Mexico and China.[2]

See also

References
  1. "Store list". Joe & The Juice. Retrieved April 8, 2023.
  2. Christian Wienberg (8 April 2022). "Joe & The Juice Enters Middle East Market Ahead of IPO, CEO Says". Bloomberg News. Archived from the original on 8 April 2022.
  3. "Financial statement 2021" (PDF). Joe & The Juice (Press release). 12 July 2022.
  4. https://www.joejuice.com/culture/joe-history
  5. "Menu". Joe & The Juice. Retrieved July 26, 2018.
  6. Ross, Winston (October 25, 2017). "Meet the Ex-Karate Champ Who Built an International Coffee and Juice Chain Around a Cult of Bros". Money.com. Archived from the original on April 9, 2022. Retrieved July 26, 2018.
  7. "Company Overview of JOE & THE JUICE A/S". Bloomberg.com. Retrieved 5 November 2018.
  8. "Coffee, Sandwich, And A Side Of Edgy: How Joe & The Juice Aims To Take Over The U.S." Fast Company. 2017-01-11. Retrieved 2018-11-20.
  9. Rina Raphael (January 11, 2017). "Coffee, Sandwich, And A Side Of Edgy: How Joe & The Juice Aims To Take Over The U.S." Fast Company. Retrieved July 26, 2018.
  10. Davitt, Dermot (2016-11-02). "Joe & The Juice enters Australian market at Sydney Airport". The Moodie Davitt Report. Retrieved 2023-09-23.
  11. Couper, Elena (2023-09-13). "Popular cafe chain Joe & The Juice exits Australian market". News.com.au. Retrieved 2023-09-23.
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