Kwangya Club

Kwangya Club (Korean: 광야클럽; stylized in all caps) is a Korean mobile application created by South Korean company SM Brand Marketing, a subsidiary of SM Entertainment. It provides a membership-based official fan club service that will offer different community services for SM artists. The application is the first service provided by the metaverse brand, Kwangya. It was fully operational on September 1, 2022, after its pilot operations in July.

Kwangya Club
Developer(s)SM Brand Marketing
Operating systemiOS, Android
Available in4 languages
List of languages
  • English, Korean, Japanese, Chinese
LicenseProprietary software with terms of service
Websitehelp.kwangyaclub.com

Development

It was announced that SM Entertainment would open Kwangya Club, a fan community application and among the first services offered by the metaverse brand, Kwangya.[1] The application would be operated by SM Brand Marketing, a subsidiary of SM.[2] Artists from the company will be firstly employing the service.[3] Additional K-pop artists and celebrities are also planned for future inclusion in the service.[4] It is scheduled to be operational by September after its beta service for two months, starting from July 2022.[5] Before the official launch of the service, SM artists will be consecutively recruited from June 23, 2022, beginning with NCT Dream and Aespa, where related details can be located through the artists' official social media accounts.[6][7] SM's intention for the service production is to introduce the future metaverse entertainment world with the brand, Kwangya.[8] This will symbolize the company's metaversal origin story of SM Culture Universe (SMCU), considered the core value and vision of future entertainment.[9]

On April 14, 2023, according to entertainment industry insiders, it has been agreed that SM Entertainment artists will join Weverse and Kwangya Club's service will be transferred to the platform. More details will be announced in the future.[10]

Features and tools

Kwangya Club is a membership-based official fan club service that will deliver different community services for various K-pop artists and celebrity fans locally and internationally.[11] The service will recruit free membership (Basic) and annual paid membership (Ace), which will receive particular benefits related to various services offered under the Kwangya brand.[12] All names and groups listed would be part of the offered service.[13]

References
  1. Kim, No-eul (June 23, 2022). SM, 7월 팬 커뮤니티 '광야 클럽' 문 연다…미래 엔터 세상 [SM, To Open Fan Community 'Kwangya Club' in July…Future Entertainment World]. Xports News (in Korean). Archived from the original on July 5, 2022. Retrieved July 5, 2022.
  2. Yoo, Byung-cheol (June 23, 2022). SM, 메타버스 브랜드 광야 첫 번째 서비스…팬 커뮤니티 '광야 클럽' 7월 오픈 [SM, Metaverse Brand Kwangya First Service…Fan Community 'Kwangya Club' Opens in July]. Korea Economic TV (in Korean). Archived from the original on July 6, 2022. Retrieved July 5, 2022.
  3. Lee, Seung-hoon (June 23, 2022). "광야로 걸어가"..SM, 팬 커뮤니티 '광야(KWANGYA) 클럽' 7월 오픈[공식] ["I walk to Kwangya"..SM, Fan Community 'KWANGYA Club' Opens in July [Official]]. Osen (in Korean). Archived from the original on July 6, 2022. Retrieved July 5, 2022.
  4. Lee, Jae-lim (June 23, 2022). "SM Entertainment to start fan community service through 'Kwangya'". Korea JoongAng Daily. Archived from the original on June 23, 2022. Retrieved July 6, 2022.
  5. Lee, Seul-gi (June 23, 2022). SM 아이돌, 메타버스 브랜드 '광야'에서 만난다…광야 클럽 오픈 [SM Idol, Meets at Metaverse Brand 'Kwangya'…Kwangya Club Open]. Newsen (in Korean). Archived from the original on July 6, 2022. Retrieved July 5, 2022.
  6. Lee, Mi-young (June 23, 2022). SM, 메타버스 브랜드 '광야' 첫 서비스…팬커뮤니티 7월 오픈 [SM, Metaverse Brand 'Kwangya' First Service…Fan Community Opens in July]. JoyNews24 (in Korean). Archived from the original on July 6, 2022. Retrieved July 5, 2022.
  7. Yoon, Ga-i (June 23, 2022). 누구랑 뛰놀래? SM, 메타버스 팬커뮤니티 '광야 클럽' 개장 [Who Do You Want to Play With? SM Opens Metaverse Fan Community 'Kwangya Club']. MTN News (in Korean). Archived from the original on July 4, 2022. Retrieved July 5, 2022.
  8. Yoon, Seon-kyo (June 23, 2022). SM, 메타버스 브랜드 '광야' 첫 번째 서비스 '광야 클럽' 7월 오픈 [SM, Metaverse Brand 'Kwangya' Opens Its First Service 'Kwangya Club' in July]. Single List (in Korean). Archived from the original on July 6, 2022. Retrieved July 5, 2022.
  9. Yoon, Gi-baek (June 23, 2022). SM 메타버스 브랜드 '광야 클럽', 7월 오픈 [SM Metaverse Brand 'Kwangya Club', Opens in July]. Edaily (in Korean). Archived from the original on July 6, 2022. Retrieved July 5, 2022.
  10. "[단독] SM 아티스트, 위버스 입점한다…플랫폼 협업 가시화" [[Exclusive] SM Artists to join Weverse… Platform collaboration visualization]. Nate (in Korean). Retrieved April 14, 2023.
  11. Jang, In-young (June 23, 2022). SM, 팬 커뮤니티 '광야 클럽' 7월 오픈…메타버스 브랜드 확장 [SM, Opens Fan Community 'Kwangya Club' in July…Expanding the Metaverse]. Newsis (in Korean). Archived from the original on July 6, 2022. Retrieved July 5, 2022.
  12. Park, Yoon-jin (June 23, 2022). SM, 팬 커뮤니티 '광야 클럽'…7월 문 연다 [SM, Fan Community 'Kwangya Club'…Opens in July]. MyDaily (in Korean). Archived from the original on July 6, 2022. Retrieved July 5, 2022.
  13. Choi, Jeong-ah (June 23, 2022). SM엔터테인먼트 메타버스 브랜드 광야, 팬 커뮤니티 7월 오픈 [SM Entertainment Metaverse Brand Kwangya, Fan Community Opens in July]. Sports World (in Korean). Archived from the original on July 6, 2022. Retrieved July 5, 2022.
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