LifeStyles Condoms

LifeStyles Condoms is a brand of condoms made by the former Australian company Ansell Limited, previously known as Pacific Dunlop Limited. In 2017, Ansell sold their condom business to a Chinese consortium for over US$600 million. Lifestyles HealthCare and all other Ansell affiliated condom brands: Skyn (non-latex condom brand sold globally), Blowtex (sold in Brazil), LifeStyles (sold in Australia and in United States), Manix/Mates (sold in Europe: France, UK and others countries), Unimil (sold in Poland), Jissbon (sold in China).

LifeStyles Healthcare
Product typeCondom
OwnerCITIC Group (40%)
Humanwell Healthcare (20%)
Hillhouse Capital (18%)
Boyu Capital (16%)
CareCapital Partners (5%)
CountryChina
Introduced1905 (1905)
Websitehttp://www.lifestyles.com/ https://www.lifestylesglobal.com/

In 2017, Ansell announced the sale of their sexual wellness business to Chinese companies Humanwell Healthcare and CITIC Capital;[1] the acquisition was completed on the same year.[2]

On November 9, 2020, Humanwell Healthcare, which held a 60% stake in the sexual division (the remaining 40% was held by CITIC Capital), announced the sale of a 40% stake for US$200 million to Chinese private equity firms Hillhouse Capital, Boyu Capital and CareCapital Partners, through the subsidiaries LFSY Holdings Limited, Autumn Appaloosa Limited and CareCapital Lifestyles Holdings, Ltd. After this announcement, the new ownership structure is 40% CITIC Capital, 20% Humanwell Healthcare, 18% Hillhouse Capital, 16% Boyu Capital and 6% CareCapital Partners.[3]

On July 23, 2021, Bloomberg News reported that the owners of Lifestyles Healthcare, led by majority shareholder CITIC Capital, are considering selling the condom and lubricant maker's operations outside of China for about US$500 million. Therefore, current shareholders intend to keep the condom maker's business in China after the divestment.[4]

On September 29, 2022, the Australian newspaper Australian Financial Review reported that the owners of Lifestyles Healthcare, led by majority shareholder CITIC Capital, are in final talks with an US-based Private Equity firm for the sale of the global operation (excluding the Chinese market) for a value of more than US$500 million.[5]

On December 1, 2022, Linden Capital Partners, a Chicago-based private equity firm focused exclusively on the healthcare industry, announced the acquisition of LifeStyles Healthcare. As part of the transaction, the Chinese operations of LifeStyles, including the Jissbon brand, will be separated from the parent company and be retained by the selling shareholders.[6]

Advertising and marketing

In 1987, in their advert a woman says: "I'll do a lot for love, but I'm not ready to die for it", to directly confront the AIDS epidemic.[7]

In 1996, the company began advertising on television in the United States, where broadcasters had previously been unwilling to air the commercials.[8]

Product line
  • LifeStyles Skyn Condoms
  • LifeStyles X2 Lubricated Condoms
  • LifeStyles Ultra Thin Condoms
  • LifeStyles Ultra Sensitive Condoms
  • LifeStyles Ultra Sensitive Lubricated Condoms
  • LifeStyles Ultra Lube Plus Condoms
  • LifeStyles Ultra Lubricated Condoms
  • LifeStyles Pleasure Tripped Condoms
  • LifeStyles Ribbed Pleasure Condoms
  • LifeStyles Sheer Pleasure Condoms
  • LifeStyles Warming Pleasure Condoms
  • LifeStyles His n' Her Pleasure Condoms
  • LifeStyles Triple Pleasure 3-in-1 Condoms
  • LifeStyles MEGA Condoms
  • LifeStyles Studded Condoms
  • LifeStyles Flavors/Colors Condoms
  • LifeStyles Snugger Fit Condoms
  • LifeStyles Condom Discs
  • LifeStyles Classic Collection of Condoms
  • LifeStyles Condom Pleasure Pack
  • LifeStyles Premier Collection Lubricated Condoms
  • LifeStyles Sensual Kit
  • LifeStyles Ultra Ribbed Condom N' Ring Kit

References
  1. "Ansell Agrees Sale of Sexual Wellness and Announces Share Buy-Back". Ansell - Press Releases. Retrieved 2021-01-31.
  2. "Ansell Limited Announces the Closing of the Sale of Its Sexual Wellness Business". Ansell - Press Releases. Retrieved 2021-01-31.
  3. "Sale of assets announcement (in chinese)" (PDF). Humanwell Healthcare - Material Facts. Retrieved 2021-05-09.
  4. "Owners of Condom Maker Lifestyles Mull $500 Million Sale". BNN Bloomberg. 23 July 2021. Retrieved 2021-08-29.
  5. "Rubbers hit the road in Lifestyles auction, PE finishes first". Australian Financial Review. 29 September 2022. Retrieved 2022-11-13.
  6. "Linden Acquires LifeStyles Healthcare". Linden Capital Partners. 1 December 2022. Retrieved 2022-12-04.
  7. "Condom Makers Change Approach". New York Times. August 8, 1988. Retrieved 2011-09-27. Nineteen months ago, Ansell-Americas, a maker of health-care products, ushered in a new era in condom marketing with an advertising campaign that was as scary as it was straightforward. I'll do a lot for love, but I'm not ready to die for it, a sober woman said in the ads for the company's Lifestyles condoms. ...
  8. Associated Press (October 18, 1996). "4 TV stations begin running advertisements for condoms". Austin American-Statesman. Austin, Texas. p. D8. Retrieved 12 February 2010.
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