Skore condoms

Skore condoms is India's second largest condom brand.[1] Launched in 2012, Skore is manufactured by TTK Group.[1]

Skore condoms
OwnerTTK Group
CountryIndia
Introduced2012 (2012)
Websiteskorecondoms.com

History and marketing

After losing brands Kohinoor and Durex, TTK Group launched Skore condoms.[2] With branding and marketing support from McCann, Skore was positioned as a pre-marital pleasure enhancer. This campaign was named one of ten most successful launches in Nielsen's 2016 evaluation of 16,000 brand launches in India.[3] Skore went from being a ₹40 crore brand in 2013 to a ₹70 crore brand in 2015.[2]

In 2014, Skore launched a mobile app to help locate pharmacies in a city[4] and order them discretely.[5] By 2015, Skore was the third largest condom brand in India, and by 2018, it became the second largest condom brand in the country.[1] In 2016, Skore roped in West Indies cricketers Dwayne Bravo and Chris Gayle as brand ambassadors.[6][7] In 2019, Skore ventured into other products of sexual wellness including lubricant gel, and pheromone spray.[8][9]

References

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