MG Motor India
MG Motor India Private Limited is an automobile manufacturer in India, a subsidiary of Shanghai-based Chinese automotive manufacturer SAIC Motor which markets vehicles under the British MG marque. The subsidiary was setup in the year 2017 and began its sales and manufacturing operations in 2019 with a facility in Halol, Gujarat. In January 2023 MG Motor India, in its attempt to support localization, decided to raise capital for funding its expansion in the country by tapping into Indian capital markets and reducing shareholding of parent organization SAIC.
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Type | Subsidiary |
---|---|
Industry | Automotive |
Founded | 2017 |
Headquarters | , India |
Area served | India |
Key people | Rajeev Chaba (President & MD)[1] |
Brands | MG Motor |
Number of employees | 3,000+ [2] (2023) |
Parent | SAIC Motor |
Website | www |
Manufacturing facilities
MG Motor India operates one manufacturing plant in the country, located in Halol, Gujarat. The plant has a capacity of 80,000 units per year and was previously owned by General Motors India, which halted its sales operations in India at the end of 2017. [3] MG Motor India has invested more than ₹2,000 crore in revamping the 178 acre facility after its takeover from General Motors.[3]
Like in other regions globally, MG cars manufactured and sold in India are designed by SAIC Advanced Design Studios co-located in London and Shanghai (refer to SAIC SMTC and SAIC-GM-Wuling).
Models
BRIT Dynamic
The BRIT Dynamic badge on a MG car is a conformity of the British Automobile Standard carried over from original MG sports cars. BRIT Dynamic engines are jointly developed and engineered by SAIC SMTC and General Motors. It was introduced in India first with MG Gloster in 2020 and subsequently with the Astor in November 2021. The badge is conferred above the front wheel arches on either side of top of the line Turbo Automatic (Torque Converter) trims only.
Advertising
In March 2019, MG Motor India appointed Benedict Cumberbatch as the brand ambassador of the company.[4] The company made its Indian adverting debut with its advertisement for the MG Hector SUV, which carried the tagline, "India's first internet SUV" and "It's a human Thing".
See also
References
- Modi, Ajay (20 March 2018). "We believe in slow but sure growth in India: MG Motor India's Rajeev Chaba". Business Standard. Retrieved 12 March 2023.
- "MG Motor India Commences Production of Hector SUV From Gujarat Plant". News 18. 6 May 2019.
- "MG Motor inaugurates first India facility in Gujarat, to roll out first product by 2019". Overdrive. Retrieved 20 July 2019.
- Ghosh, Malyaban (21 March 2019). "MG Motor signs Benedict Cumberbatch as India brand ambassador". Livemint.