Mahindra Two Wheelers

Mahindra Two Wheelers Limited (MTWL) is a group venture owned by Mahindra & Mahindra (M&M), which manufactures scooters and motorcycles. Mahindra Two Wheelers Limited was founded in 2008, when Mahindra & Mahindra acquired the business assets of Kinetic Motor Company Limited.[1] MTWL has partnered with Taiwan's Sanyang Industry Company (SYM) to help develop its scooter portfolio, and with Italy-based Engines Engineering for research and product design. In October 2016, Mahindra purchased BSA trademark for £3.4 million in an effort to reintroduce motorcycles bearing the famous BSA name.

Mahindra Two Wheelers
TypeDivision
IndustryMotorcycle
Founded2008 (2008)
Headquarters
Pune
,
India
Area served
Worldwide
Key people
Anand Mahindra (Chairman & Managing Director)
Products
BrandsBSA Company
Jawa
Yezdi
ParentMahindra & Mahindra
Websitemahindratwowheelers.com

Facilities

The company has a manufacturing facility at Pithampur, near Indore in Madhya Pradesh.

Mahindra Two Wheelers Limited has a Research and Development unit located at Chinchwad, Pune, equipped with necessary design and development facilities right from renderings to prototype manufacture and testing. It has invested ₹100 crore (US$13 million) to make it functional.[2]

The company has a 200 strong vendor network spread across the nation with more than 300 dealers creating 700 touch points.

Current products

Mahindra Mojo bs6

Discontinued

Scooters
  • Mahindra Flyte
  • Mahindra Kine
  • Mahindra Rodeo
  • Mahindra Rodeo RZ
  • Mahindra Rodeo UZ
  • Mahindra Duro
  • Mahindra Duro DZ
  • Mahindra Gusto
  • Mahindra Gusto 125
  • Mahindra Gusto 110

Motorcycles
  • Mahindra Pantero
  • Mahindra Stallio
  • Mahindra Centuro
  • Mahindra Centuro XT
  • Mahindra Centuro NXT
  • Mahindra Centuro Disk Break
  • Mahindra Centuro Rockstar
  • Mahindra Centuro Rockstar Kick Alloy
  • Mahindra Mojo
  • Mahindra Mojo XT
  • Mahindra Mojo UT

Awards
  • Mahindra Duro was declared the Scooter of the Year at the annual NDTV Car & Bike Awards in 2010.[3]
  • Mahindra Rodeo won the Gulf Monsoon Scooter Rally in its first year of participation.[4]
  • Mahindra Rodeo won the Best Website Award - Automotive at Campaign India's Digital Media Awards.[5]
  • Mahindra Rodeo RZ won Gulf Dirt Track National Championship.[6]

See also

References
  1. "Mahindra acquires Kinetic Motors". DNA.
  2. "Mahindra opens two-wheeler R&D centre". The Hindu. Chennai, India. 5 July 2012.
  3. "Cars and Bike awards 2010". NDTV.
  4. "New Mahindra Rodeo RZ wins Pit stop Monsoon Rally in very 1st year of participation". SportzPower. 22 August 2012. Archived from the original on 4 September 2012. Retrieved 8 June 2018.
  5. "Campaign India Digital Media Awards 2012". Campaign India. Archived from the original on 4 December 2012. Retrieved 27 August 2013.
  6. Shamim Khan steers the New Mahindra Rodeo RZ to victory. Mahindra2wheelers.com.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.