Marimekko

Finnish entrepreneur Armi Ratia (1912–1979), co-founder of Marimekko.

1960s Marimekko dresses using Maija Isola prints

Marianne Aav's book on Marimekko uses Isola's 1964 Unikko poppy print on the cover.

Spring 2015: Model showing a Marimekko dress using Maija Isola's 1964 'Unikko' (Poppy) print.

A Marimekko store in Kamppi, Helsinki

Marimekko was founded in 1951 by Viljo and Armi Ratia, after the Viljo's oil-cloth factory project failed and was converted to a garment plant. Armi asked some artist friends to apply their graphic designs to textiles. To show how the fabric could be used, the company then designed and sold a line of simple dresses using their fabric. When Finland's leading industrial designer Timo Sarpaneva invited the company to present a fashion show (albeit canceled at short notice) at the 1957 Triennale in Milan, it was an early recognition of fashion as an industrial art and of Marimekko's key role in shaping it to that point. The garments were eventually showcased in the nearby Rinascente upscale department store by display manager Giorgio Armani.[5]

Two pioneering designers set the tone for Marimekko: Vuokko Nurmesniemi in the 1950s and Maija Isola in the 1960s.[6][7] Nurmesniemi designed the simply striped red and white Jokapoika shirt in 1956. Isola designed the iconic Unikko (poppy) print pattern in 1964.[8] Marimekko's bold fabrics and bright, simple design strongly influenced late 20th-century taste.[9] Many of the early Marimekko designs, including Isola's Unikko, remain in production in the 2010s.[10]

Marimekko spread to America in the 1960s.[11] It was introduced to the United States by the architect Benjamin C. Thompson, who featured them in his Design Research stores. They were made famous in the United States by future first lady Jacqueline Kennedy, who bought eight Marimekko dresses which she wore throughout the 1960 United States presidential campaign.[12]

By 1965, the company employed over 400 staff, and the company was in every aspect of fine design, from fabrics to toys and dinnerware. The firm even completely equipped small houses with furnishings. In 1985, the company was sold to Amer-yhtymä. In the early 1990s, Marimekko was in a bad financial condition and close to bankruptcy. It was bought from Amer by Kirsti Paakkanen, who introduced new business methods in the company and helped to revive its popularity.[12]

Later in the 1990s Marimekko achieved publicity in the hit TV series Sex and the City. The fictional main character of the series, sex-and-relationship columnist Carrie Bradshaw, wore a Marimekko bikini on season 2 and then a Marimekko dress. In season 5 the series introduced tablecloths with Marimekko prints.[12]

In 2005, Marimekko's revenue had quadrupled since Paakkanen's purchase, and its net income had grown 200-fold. Paakkanen remained CEO of Marimekko and owned 20% of the company via her business Workidea. In 2007, Paakkanen announced she would gradually hand over her ownership to Mika Ihamuotila as CEO and biggest owner of the company. By 2011 there were 84 stores across the world.[12]

Marimekko products are made in China, India, Thailand, Portugal, Lithuania and other countries. Fabrics are printed in Marimekko's textile factory in Helsinki, but are not made in Finland.[13] The company celebrated its 70th anniversary in 2021 by publishing the book Marimekko: The Art of Printmaking.[14]