Megan Letter

Megan Letter is an American YouTuber primarily known for her Roblox videos on her YouTube channel, MeganPlays.[1] Prior to YouTube, Letter studied graphic design in college.[2] In mid 2020, Letter and her husband Zach launched a game studio called Wonder Works and is currently the President of the studio.[3][4] Letter also runs an online store, Stay Peachy.[1]

Megan Letter
Logo used for the channel
Personal information
Born (1995-03-17) March 17, 1995
OccupationYouTuber
YouTube information
Channel
Years active2014–present

Careers

YouTube

In 2018, Letter was relatively unknown. At the time, she was making content on The Sims.[1] After switching to Roblox after being unable to pay bills, she rapidly began gaining popularity under the stage name of "Megan Plays".[3] As of April 2021, Letter was getting 40 million monthly views and had more than three million subscribers on her channel, MeganPlays.[1] She is most known for making Adopt Me! videos, and formerly on the Roblox game Royale High.[5]

Wonder Works

Wonder Works
TypeGame development
IndustryGaming, Entertainment
FoundedMay 2020 (as a Roblox Group)
November 19, 2020 (2020-11-19) (as a company)
FounderMegan Letter and Zach Letter
Headquarters,
United States
Key people
[4]
  • Zach Letter (CEO)
[4]
[4]
[4]
OwnerZach Letter
Number of employees
  • 70 (2022)
Websitewonderworks.gg

In 2020, Letter and her husband Zach created a Roblox game studio called Wonder Works (also known as Wonder Works Studio).[1] One of the reasons is because Letter wanted more control over her content.[6] Wonder Works also chose Roblox over Steam because most of her online followers already have Roblox installed on their device.[6] Their first release was Overlook Bay, where you can adopt a pet, build a house and explore the city.[1][5] Overlook Bay has been played more than 160 million times.[1] The studio has also released another game called Traitor, and many other games.[3]

See also

References

  1. "Roblox Queen MeganPlays Is Making Millions With a Blocky Digital Empire". Bloomberg.com. April 27, 2021. Retrieved April 30, 2021.
  2. "Exclusive: How YouTuber MeganPlays turned Roblox videos into a million-dollar business". www.businessofbusiness.com. April 29, 2021. Retrieved May 16, 2021.
  3. Stubbs, Mike. "How 'Roblox' Star MeganPlays Diversified Her Business To Bring In Millions". Forbes. Retrieved April 30, 2021.
  4. "Careers I Wonder Works Studio". wonderworks.gg.
  5. "Roblox Goes Public — What's Roblox? Ask Anyone With Kids". NPR.org. Retrieved April 30, 2021.
  6. "Roblox content creator MeganPlays on the platform's popularity". CNBC. March 10, 2021. Retrieved May 4, 2021.
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