Miss Charm

Miss Charm is an international beauty pageant based in Vietnam with the mission of promoting culture, tourism and educational activities.[1][2][3]

Miss Charm
FormationOctober 8, 2019 (2019-10-08)
Type
  • Beauty pageant
  • Organization
HeadquartersHo Chi Minh City, Vietnam
Official language
English
President
Nguyễn Thị Thúy Nga
Parent organization
Elite Vietnam
Websitemisscharm.tv

The current Miss Charm is Luma Russo from Brazil, who was crowned on February 16, 2023, in Ho Chi Minh City, Vietnam.

History

Miss Charm was founded in October 8, 2019 as Miss Charm International,[4][5] then rebranded as Miss Charm. The contest is owned by Elite Vietnam, an entertainment company based in Ho Chi Minh City, Vietnam.[6][7]

However, due to the outbreak of COVID-19, the first Miss Charm Pageant was postponed several times in two years.[8][9][10] On November 17, 2022, at Lotte Hotel Saigon, a press conference to re-launch the contest after the delay. On this occasion, the name of the contest was officially shortened to just "Miss Charm" and the prize for the winner of the first edition was revealed to be $100,000.[11][12]

Crowns of Miss Charm

The official crown of Miss Charm was made by Mexican jewelry designer, Ricardo Patraca, at an estimated cost of US$150,000.[13][14]The crown is inspired by the bay leaf which is a symbol of victory and glory. The crown stands out in white and red tones, set with more than 6,000 precious stones, symbolizing love, emotion, courage and passion. This crown is also handcrafted from Mexican silver and finished with rhodium. The leaf image on the crown symbolizes the elements of purity, simplicity, freshness and vitality.[15]

Editions

The following is a list of Miss Charm pageant edition and information.

Edition Date Final Venue Entrants Competition Result Ref.
Miss Charm
(1st Place)
1st Runner Up
(2nd Place)
2nd Runner Up
(3rd Place)
1st February 16 Hoa Binh Theater, Ho Chi Minh City, Vietnam 38 Luma Russo
(Brazil)
Annabelle McDonnell
(Philippines)
Olivia Tan
(Indonesia)
[16]
[17]
[18]
2nd

Titleholders

Year Country Miss Charm National Title Age[α] Hometown Ref.
2023  Brazil Luma Russo Miss Charm Brasil 2023 27 Minas Gerais
2024
Note:
  • Age at the time of the international pageant
Countries by number of wins

Countries by Number of Wins

Country/Territory Win(s) Edition (s) Year(s)
 Brazil 1 1st 2023

See also

References

  1. "Brazilian girl wins Vietnamese-founded beauty contest - Miss Charm 2023". Vietnam+. 17 February 2023. Retrieved 19 February 2023.
  2. "Brazilian wins Vietnamese-founded Miss Charm beauty contest". Viet Nam News. 17 February 2023. Retrieved 19 February 2023.
  3. "Philippines' Annabelle McDonnell wins Miss Charm International 2023 1st runner-up". The Philippine Star. 17 February 2023. Retrieved 19 February 2023.
  4. "The first Miss Charm International beauty contest to be held in Vietnam". Sài Gòn Giải Phóng. 9 February 2019. Retrieved 19 February 2023.
  5. "HCM City to host Miss Charm International 2020". Việt Nam News. 27 October 2019. Retrieved 26 January 2023.
  6. "HCM City to host Miss Charm International 2020". VietNamNet. 9 February 2019. Retrieved 19 February 2023.
  7. B. Concepcion, Eton (9 February 2023). "Iligan City lass is PH's bet at Miss Charm International 2023 in Vietnam". Manila Standard. Retrieved 19 February 2023.
  8. "Coronavirus: Cancelan en Vietnam concurso de belleza Miss Charm 2020, por temor al brote de covid19". TV Azteca (in Spanish). 27 February 2020. Retrieved 19 February 2023.
  9. Cejas, Marilyn (27 February 2020). "Posponen el Miss Charm International 2020 debido a la situación del Coronavirus". Telemetro (in Spanish). Retrieved 19 February 2023.
  10. "Miss Charm Internacional fue cancelado por cuarta vez". La Nación (in Spanish). 17 March 2022. Retrieved 19 February 2023.
  11. "Vietnam selected to host Miss Charm 2023 international beauty pageant". VietNamNet. Retrieved 19 February 2023.
  12. "Brazil crowned Miss Charm 2023; PH bet is 1st runner-up". CNN Philippines. 17 February 2023. Retrieved 19 February 2023.
  13. "Revealed the crown of nearly 3.5 billion and the "huge" reward of Miss Charm 2023". misscharm.tv. 17 February 2020. Retrieved 19 February 2023.
  14. "Hé lộ vương miện và phần thưởng "khủng" của Miss Charm 2020". Voice of Vietnam (in Vietnamese). 18 February 2020. Retrieved 19 February 2023.
  15. "BTC Miss Charm 2023 tung "hàng khủng" trước đêm chung kết". baogiaothong.vn (in Vietnamese). 15 February 2023. Retrieved 19 February 2023.
  16. P. Adina, Armin (17 February 2023). "Brazilian is first Miss Charm; PH bet finishes second". Philippine Daily Inquirer. Retrieved 19 February 2023.
  17. "Brazilian girl crowned Miss Charm 2023 in Vietnam". VietNamNet. 17 February 2023. Retrieved 17 February 2023.
  18. "Brazilian wins Vietnamese-founded Miss Charm beauty contest". Viet Nam News. 17 February 2023. Retrieved 17 February 2023.
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