Myrtle Beach Pelicans

Splash, one of the team mascots

In their first season, the Pelicans advanced to the 1999 Carolina League Mills Cup Championship series. The best-of-five series against the Wilmington Blue Rocks was tied 2–2, with the deciding Game 5 set to be played in Myrtle Beach, when the series was cancelled because of Hurricane Floyd. The two teams were named co-champions for that season.

Myrtle Beach won both the first and second-half Southern Division titles in 2008 under Rocket Wheeler, who was named Carolina League Manager of the Year. The following season, Jason Heyward played over half the year in Myrtle Beach en route to being named Baseball America's 2009 Minor League Player of the Year.

On July 3, 2014, the Pelicans' home game with the Winston-Salem Dash was broadcast on the CBS Sports Network, the first time the Pelicans were on live national television.[8][9]

In early 2006, Capitol Broadcasting Company announced plans to sell the Pelicans. The current owner is Myrtle Beach Pelicans LP, a group led by lawyer Chuck Greenberg.[10]

On November 20, 2012, General Manager Scott Brown left to join the Triple-A Charlotte Knights of the International League.[11] A month later, on December 21, 2012, the Pelicans hired Andy Milovich to become the club's Vice President and General Manager.[12] By January 14, 2015, Milovich was promoted to President and General Manager.[13]

On September 16, 2014, the Myrtle Beach Pelicans reached an agreement on a player development contract (PDC) with the Chicago Cubs, beginning with the 2015 season.[2]

On December 2, 2021, Kristin Call, the team's former associate general manager, was promoted to general manager, making her the first female general manager in team history.[1]

On February 12, 2020, it was announced that the Pelicans, who played at the Advanced-A level of minor league baseball since the team was started in 1999, would move to Low-A in a new Major League Baseball player development alignment. The Pelicans swapped places with the Chicago Cubs' affiliate in South Bend, Indiana, which was feeding players to the Pelicans as they moved up in the Cubs' organization. The move meant that the Pelicans will predominantly get players who are in their first full seasons of pro ball. Dropping a level, the Pelicans were closer to their division opponents. The Pelicans were placed in the South Division of Low-A East, which comprises three divisions. The Charleston RiverDogs, Columbia Fireflies, and Augusta GreenJackets in North Augusta, South Carolina, are in the South Division as well.[14][15] In 2022, the Low-A East became known as the Carolina League, the name historically used by the regional circuit prior to the 2021 reorganization, and was reclassified as a Single-A circuit.[16]

Myrtle Beach has honored three of its members by retiring their uniform numbers.[18]