Nena Maldición

"Nena Maldición" is a song by Argentine rapper and singer Paulo Londra featuring fellow Puerto Rican singer Lenny Tavárez from the former's debut studio album Homerun (2019). The song was released on January 29, 2018, as the album's second single through Big Ligas and Warner Music Latina.

"Nena Maldición"
Single by Paulo Londra featuring Lenny Tavárez
from the album Homerun
LanguageSpanish
English title"Damn, Baby"
ReleasedJanuary 29, 2018 (2018-01-29)
Genre
Length3:48
Label
Songwriter(s)
  • Paulo Londra
  • Daniel Echavarría Oviedo
  • Cristian Salazar
  • Julio Manuel González Tavárez
Producer(s)Ovy On The Drums
Paulo Londra singles chronology
"Condenado Para el Millón"
(2017)		 "Nena Maldición"
(2018)		 "Te Amo"
(2018)
Lenny Tavárez singles chronology
"Yo No Lo Veo (Remix)"
(2017)		 "Nena Maldición"
(2018)		 "Toma Bebé (Remix)"
(2018)
Music video
"Nena Maldición" on YouTube

Background and composition

On January 14, 2018, Londra took to social media to reveal the cover art and announce the release of the song for January 29.[1] "Nena Maldición" was largely composed by Londra and produced by Ovy On The Drums.[2] The song was described as a "honeyed" latin ballad that incorporates sounds of reggaeton and latin trap.[3]

Commercial performance

In Argentina, the song debut at number 82 on the Billboard Argentina Hot 100 during the tracking week of October 13, 2018.[4] "Nena Maldición" spent 14 weeks on the tally, peaking at number 61 that same year.[5]

Music video

The music video was directed by Jonathan Quintero and it premiered the same day as the single.[6] It features appearances by Colombian model and dancer Isabela Castro Arango.[6] In his first day, the video obtain two and a half million views on YouTube, which placed among the top 20 trends in Latin America.[7] In November 2021, the video managed to surpass one billion views, thus becoming the second most viewed video on Londra's channel, just behind "Adán y Eva", and making him the first Argentine musical artist to achieve that two of their videos surpassing this figure.[5]

Credits and personnel

Credits are adapted from Jaxsta.[2]

  • Paulo Londra – songwriter, vocals
  • Daniel Echavarría Oviedo – songwriter, engineering, musical production
  • Cristian Salazar – songwriter
  • Julio Manuel González Tavárez – songwriter, vocals
  • Wain – engineering

Charts

Weekly charts
Chart performance for "Nena Maldición"
Chart (2018) Peak
position
Argentina (Argentina Hot 100)[8] 61
Argentina National (Monitor Latino)[9] 6
Costa Rica (Monitor Latino)[10] 9
El Salvador (Monitor Latino)[11] 13
Honduras (Monitor Latino)[12] 7
Mexico Espanol Airplay (Billboard)[13] 40
Nicaragua (Monitor Latino)[14] 6
Paraguay (Monitor Latino)[15] 10
Peru (Monitor Latino)[16] 5
Peru (UNIMPRO)[17] 84

Monthly charts
Monthly chart performance for "Nena Maldición"
Chart (2018) Peak
position
Argentina Digital Songs (CAPIF)[18] 7
Panama (PRODUCE)[19] 156
Paraguay (SGP)[20] 32

Year-end charts
Year-end chart performance for "Nena Maldición"
Chart (2018) Position
El Salvador (Monitor Latino)[21] 55
Honduras (Monitor Latino)[22] 22
Nicaragua (Monitor Latino)[23] 33
Paraguay (Monitor Latino)[24] 47
Peru (Monitor Latino)[25] 64

Certifications
Certifications for "Nena Maldición"
Region CertificationCertified units/sales
Argentina (CAPIF)[26] 2× Platinum 40,000‡
United States (RIAA)[27] 3× Platinum (Latin) 180,000‡
Streaming
Chile (PROFOVI)[28] Platinum 32,000,000[28]

‡ Sales+streaming figures based on certification alone.

Release history
Release dates and formats for "Nena Maldición"
Region Date Format(s) Label Ref.
Various January 29, 2018
[29]

References
  1. Londra, Paulo (January 14, 2018). "NENA MALDICION - PAULO LONDRA FT LENNY TAVAREZ (se trabajo en algo que me hace muy feliz, 29 ENERO lanzamiento oficial, atentos)". Instagram (in Spanish). Retrieved August 12, 2023.
  2. "Nena Maldición (feat. Lenny Tavárez) by Paulo Londra". Jaxsta. Retrieved August 12, 2023.
  3. Garófalo, Lucas (May 23, 2019). "Hits globales y una fórmula que empieza a agotarse: cómo es 'Homerun', el disco debut de Paulo Londra". La Nación (in Spanish). Retrieved August 12, 2023.
  4. "Billboard Argentina Hot 100 Premieres with Becky G and Paulo Londra at No. 1". Billboard. October 17, 2018. Retrieved August 12, 2023.
  5. Flores, Griselda (November 10, 2018). "Paulo Londra Lands *Two* Videos in YouTube's Billion Views Club". Billboard. Retrieved August 12, 2023.
  6. "Paulo Londra y Lenny Tavarez la rompen en Nena Maldicion". Objetivo Reggaeton (in Spanish). January 30, 2018. Retrieved August 12, 2023.
  7. "Lenny Tavarez presenta 'Nena Maldición' junto a Paulo Londra". Oxígeno FM (in Spanish). January 31, 2018. Retrieved August 12, 2023.
  8. "Paulo Londra – Chart History (Argentina Hot 100)" Billboard Argentina Hot 100 Singles for Paulo Londra. Retrieved August 12, 2023.
  9. "Top 20 Argentina – Nacional – Del 26 de Marzo al 1 de Abril, 2018" (in Spanish). Monitor Latino. Retrieved August 12, 2023.
  10. "Top 20 Costa Rica – General – Del 28 de Mayo al 3 de Junio, 2018" (in Spanish). Monitor Latino. Retrieved August 12, 2023.
  11. "Top 20 El Salvador – General – Del 23 al 29 de Julio, 2018" (in Spanish). Monitor Latino. Retrieved August 12, 2023.
  12. "Top 20 Honduras – General – Del 21 al 27 de Mayo, 2018" (in Spanish). Monitor Latino. Retrieved August 12, 2023.
  13. "Mexico Espanol Airplay: The Week of October 6, 2018". Billboard. Retrieved August 12, 2023.
  14. "Top 20 Nicaragua – General – Del 30 de Julio al 5 de Agosto, 2018" (in Spanish). Monitor Latino. Retrieved August 12, 2023.
  15. "Top 20 Paraguay – General – Del 9 al 15 de Julio, 2018" (in Spanish). Monitor Latino. Retrieved August 12, 2023.
  16. "Top 20 Peru – General – Del 13 al 19 de Agosto, 2018" (in Spanish). Monitor Latino. Retrieved August 12, 2023.
  17. "Total Streams Peru: Semana 2 (07/01/2022 to 13/01/2022)" (PDF) (in Spanish). Unión Peruana de Productores Fonográficos. Retrieved August 12, 2023.
  18. "Rankings" (in Spanish). Argentine Chamber of Phonograms and Videograms Producers. Retrieved August 12, 2023.To view the peak position, select digital mensual, 2018 and Mayo.
  19. "Total Streams Panama: Semana 10 a 13 (01/03/2019 al 28/03/2019)" (PDF) (in Spanish). Sociedad Panameña de Productores Fonográficos. Retrieved September 1, 2023.
  20. "Junioo – TOP #100 de canciones de SGP" (in Spanish). Sociedad de Gestión de Productores Fonográficos del Paraguay. Retrieved August 12, 2023.
  21. "Chart Anual monitorLatino 2018: El Salvador" (in Spanish). Monitor Latino. Archived from the original on December 4, 2018. Retrieved August 12, 2023.
  22. "Chart Anual monitorLatino 2018: Honduras" (in Spanish). Monitor Latino. Archived from the original on December 4, 2018. Retrieved August 12, 2023.
  23. "Chart Anual monitorLatino 2018: Nicaragua" (in Spanish). Monitor Latino. Archived from the original on December 4, 2018. Retrieved August 12, 2023.
  24. "Chart Anual monitorLatino 2018: Paraguay" (in Spanish). Monitor Latino. Archived from the original on December 6, 2018. Retrieved August 12, 2023.
  25. "Chart Anual monitorLatino 2018: Peru" (in Spanish). Monitor Latino. Archived from the original on December 6, 2018. Retrieved August 12, 2023.
  26. "Warner: Paulo Londra, el más nominado" (PDF). Prensario Música (in Spanish). No. 549. May 2019. p. 26. Retrieved August 12, 2023.
  27. "American single certifications – Paulo Londra – Nena Maldición". Recording Industry Association of America. Retrieved August 12, 2023.
  28. "Galardones". profovi.cl (in Spanish). Archived from the original on August 3, 2021. Retrieved August 12, 2023.
  29. "Nena Maldición (feat. Lenny Tavárez) - Single by Paulo Londra on Apple Music". iTunes Store (US). Retrieved August 12, 2023.
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