Plan A (Paulo Londra song)

"Plan A" is a song by Argentine rapper and singer Paulo Londra. The song was released by Warner Music Latina on 23 March 2022 as the lead single from Londra's second studio album, Back to the Game (2022). The song was written by Londra alongside its producers Federico Colazo and Matías Rapacioli (the producer-duo known as Hot Plug) and Federico Vindver.

"Plan A"
Single by Paulo Londra
from the album Back to the Game
LanguageSpanish
Released23 March 2022 (2022-03-23)
GenrePunk rock[1]
Length2:58
LabelWarner Latina
Songwriter(s)
  • Paulo Londra
  • Federico Vindver
  • Federico Colazo
  • Matías Rapacioli
Producer(s)
  • Federico Vindver
  • Hot Plug
Paulo Londra singles chronology
"Party"
(2019)		 "Plan A"
(2022)		 "Chance"
(2022)
Music video
"Plan A" on YouTube

"Plan A" has been called a punk-rock heartbreak song that narrates the end of a relationship.[1] The song debuted at number one on the Billboard Argentina Hot 100 with less than two tracking days,[2] becoming Londra's third number-one single on the chart following "Cuando Te Besé and "Adán y Eva" in 2018.

Background

For two and a half years, Londra was unable to continue releasing songs due to a legal conflict between him and music producers Cristian Salazar (Kristo) and Daniel Oviedo (Ovy On The Drums), and the Big Ligas label, whom he accused of manipulating his contract and con him out of keeping the rights to his songs until 2025.[3] After two years of trial, on November 10, 2021, he finally managed to dissociate himself on good terms from Big Leagues, the producer, in a hearing held in Miami, according to a report released by Billboard.[4][5]

Structure

"Plan A" begins playing on a piano base that seems to anticipate a register close to a breakup ballad while Londra sings about wanting to obtain clarity in a relationship. Then, from the seventeenth second on, a dramatic drum beat kicks in and the chorus gets a boost from amplified guitars, adding some intensity to the track and establishing a different sound for Londra, who was heavily embedded in the latin trap scene from Argentina.[6] Subsequently, before the minute, the rock insinuation ends up being exhibited as a personal reinterpretation of the punk-rock-pop typical of the early 21st century.[7]

Regarding the lyrics, Londra commented: "I really wanted to do something new for myself and I really like rock and punk; I imagined a frustrated love".[8]

Reception

Critic's comments

Overall, "Plan A" has had mixed reviews. Jordi Bardají from Jenesaispop, in his evaluation highlighted the surprise of their punk rock sound, although he said that "it cannot be overlooked that Londra is far from being the most convincing vocalist on this record".[9] Similarly, Juan Manuel Pairone, from the Argentine newspaper La Voz del Interior, praised the innovative proposal of returning with a new genre different from his previous songs, however, he added that: "that punk pop imprint impregnated with adolescent spirit with which he reappeared in scene does not bring anything innovative to current music: on the contrary, it seems like a "copy and paste" of a sound that seemed to have already been rid of when bands like Blink-182 or Sum 41 went out of style".[10]

Commercial result

Upon its release, the song became a commercial success. In its first twenty-four hours, the song debuted at number two on Spotify Global, becoming the first song to rank at number two by an Argentine artist without collaboration.[11] In addition, his official YouTube video accumulated more than twenty-six million views and reached the top trending position in sixteen countries, including Argentina, Spain, and Mexico.[12]

In Argentina, it became Londra's third number-one single on the Billboard Argentina Hot 100 chart, behind "Cuando Te Besé" and "Adán y Eva" (2018). It debuted in first position in the April 3, 2022 edition.[13] It also debuted on the Monitor Latino airplay chart at number fourteen and, after a week, reached number one.[14] In Spain, the song entered the thirty-third position on the PROMUSICAE list in week twelve of the list,[15] and in seven days he ascended to the first.[16] The song was his second number one, after "Adán y Eva".

Music video

Like the single, the music video premiered on Vevo on March 23, 2022. Directed by Facundo Ballve, it was filmed on the basketball court of Club Atlético Lanús, located in the southern zone of Greater Buenos Aires (Argentina).[17] In the best style of an American youth musical, the singer characterized a player who waits for the opportunity to go out onto the field.[18] Until, finally, the coach ushers him in and he scores because he wants to “go first”, in reference to the lyrics of the song.[19] During the video, at different times, he is also seen giving a show with the other members of his team "Leones con Flow", his group of friends, remaining faithful to his emblematic figure of the lion.[20]

Charts

Certifications
Certifications for "Plan A"
Region CertificationCertified units/sales
Spain (PROMUSICAE)[57] Platinum 60,000‡
United States (RIAA)[58] Gold (Latin) 30,000‡
Streaming
Chile (PROFOVI)[59] Gold 17,751,026[59]

‡ Sales+streaming figures based on certification alone.

References
  1. "First Stream Latin: New Music From Paulo Londra, Evaluna, Erika Vidrio & More". Billboard. 25 March 2022. Retrieved 30 March 2022.
  2. "Paulo Londra ingresa en lo más alto del Billboard Argentina Hot 100 con "Plan A"". Billboard Argentina (in Spanish). 29 March 2022. Retrieved 29 March 2022.
  3. "Con una carta Paulo Londra explicó la tortuosa relación con sus productores". LA NACION (in Spanish). 16 May 2020. Retrieved 4 September 2023.
  4. Cobo, Leila (10 November 2021). "Paulo Londra and Big Ligas Settle Lawsuit Over Contract Dispute". Billboard. Retrieved 4 September 2023.
  5. "Paulo Londra y Big Ligas resolvieron su batalla legal millonaria". LA NACION (in Spanish). 10 November 2021. Retrieved 4 September 2023.
  6. Lopez, Julyssa (23 March 2022). "Paulo Londra Is a Basketball Player Working His Way Off Sidelines in 'Plan A' Video". Rolling Stone. Retrieved 4 September 2023.
  7. ""Plan A", o Paulo Londra como nunca antes se lo había escuchado | Música". La Voz del Interior (in Spanish). 23 March 2022. Retrieved 4 September 2023.
  8. Redacción EC (24 March 2022). "Paulo Londra regresa a la escena artística y muestra un lado musical nunca antes visto en "Plan A" | VIDEO". El Comercio (in Spanish). ISSN 1605-3052. Retrieved 4 September 2023.
  9. "Paulo Londra triunfa ya con 'Plan A'... ¿que debería haber sido plan B?". jenesaispop.com (in Spanish). 24 March 2022. Retrieved 4 September 2023.
  10. "Miradas opuestas a "Plan A", el tema rockero con el que Paulo Londra volvió a la música | Música". La Voz del Interior (in Spanish). 26 March 2022. Retrieved 4 September 2023.
  11. "Paulo Londra bate récords: es el argentino más escuchado en Spotify a nivel mundial | Música". La Voz del Interior (in Spanish). 25 March 2022. Retrieved 4 September 2023.
  12. "Paulo Londra se convierte en el artista más escuchado en Spotify a nivel mundial". Filo News (in Spanish). 28 March 2022. Retrieved 4 September 2023.
  13. "Paulo Londra ingresa en lo más alto del Billboard Argentina Hot 100 con "Plan A" | Billboard". Billboard - La Musica donde vos quieras. 29 March 2022. Retrieved 4 September 2023.
  14. monitorLATINO. "Top 20 Argentina música". charts monitorLATINO (in Spanish). Retrieved 5 September 2023.
  15. "El portal de Música". www.elportaldemusica.es. Retrieved 5 September 2023.
  16. "La jugada redonda de Paulo Londra: 'Plan A', número 1 en España". jenesaispop.com (in Spanish). 5 April 2022. Retrieved 5 September 2023.
  17. "Paulo Londra estrenó su nuevo tema "Plan A" luego de dos años". Caras (in Spanish). 24 March 2022. Retrieved 5 September 2023.
  18. Olé, Diario Deportivo (23 March 2022). "Video: volvió Paulo Londra y mostró un estilo más rockero". Olé (in Spanish). Retrieved 5 September 2023.
  19. "Paulo Londra regresó por fin a la música: cómo es "Plan A", su nueva canción". LA NACION (in Spanish). 25 March 2022. Retrieved 5 September 2023.
  20. "Paulo Londra comparte en redes su 'plan A' en la música". El Universo (in Spanish). 24 March 2022. Retrieved 5 September 2023.
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  32. "Top 20 Honduras – General – Del 28 de Marzo al 4 de Abril, 2022" (in Spanish). Monitor Latino. Retrieved 4 April 2022.
  33. "Mexico Songs: The Week of April 9, 2022". Billboard. Retrieved 5 April 2022.
  34. "Mexico Espanol Airplay: The Week of April 16, 2022". Billboard. Retrieved 12 April 2022.
  35. "Top 20 Panamá – General – Del 11 al 17 de Abril, 2022" (in Spanish). Monitor Latino. Retrieved 19 April 2022.
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  58. "American single certifications – Paulo Londra – Plan A". Recording Industry Association of America. Retrieved 23 June 2022.
  59. PROFOVI Galardones
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