Nickelodeon (Russian TV channel)

Nickelodeon was a Russian language children's television channel launched on November 15, 1998, across the Post-Soviet states.

Nickelodeon
CountryRussia
Broadcast area
HeadquartersMoscow, Russia
Programming
Language(s)Russian, English
Picture format1080i HDTV
(downscaled to 576i for the SD feed)
Ownership
OwnerParamount Networks EMEAA
Sister channelsNick Jr., Nicktoons
History
LaunchedNovember 15, 1998
ReplacedNickelodeon Europe
Nickelodeon Poland
ClosedApril 28, 2022 (Russia)
December 14, 2022 (Belarus and CIS countries)
Replaced byNickelodeon HD CEE (in CIS except Russia and Belarus)
Links
WebsiteOfficial site (closed)

The high-definition simulcast started broadcasting on October 4, 2011, becoming the first kids channel throughout the CIS countries to broadcast in HD.

History

1993–1998

On September 1, 1993, Nickelodeon UK began broadcasting in Europe and the western part of Russia from the Astra 1C and Astra 1B satellites. Broadcasting was from 9:00 to 22:00 MSK. Since 1996, Nickelodeon UK has broadcast from the Sirius satellite for the western and north-western part of Russia.[1][2]

1998–2022

On September 16, 1998[3] Nickelodeon International signed an agreement with Metromedia International Group.[4] MIG was engaged in localization of the channel into Russian, the editorial office was located on 2nd Brestskaya Street, in house No. 43 (Moscow). The presentation of the channel in the newspaper media and some Moscow schools also began.[5]

On November 15, 1998, Nickelodeon Russia began broadcasting around the clock in the CIS and Baltic countries, having two audio tracks broadcasting languages (Russian and English). Dubbing is done in Moscow. Initially, cassettes with recordings were sent to Moscow, after which the material was dubbed, and the cassettes were returned to London, from there broadcasting is still going on.[6] In the same year, three thematic blocks appeared: "Nicktoons",[7][8][9] "Nick at Nite"[10][11] and "Nick Jr". According to statistics from June 1999, the channel was already received by 30,000 households in the cable networks of Arkhangelsk.[5]

In 2000, the educational program "ME TV" was presented, which told about the cultural and national traditions of the CIS and Baltic countries. The Moscow office also developed a program for Poland.[12]

In 2001, a website was launched - Nickelodeon.ru.[13][14] In 2002, 2 more new blocks appeared: "Nick Films"[15] and "Toons on toast".[16] In 2003, the channel began broadcasting on the territory of Ukraine.[17] In September 2003, MTV Networks International signed an agreement with EMC, the new distributor continued to localize and adapt the channel.[18]

In May 2004, the channel was delocalized and replaced by Nickelodeon Europe. Now broadcasting was carried out throughout Eastern Europe, and a Hungarian soundtrack was also added.[19][20] In 2006, Media Broadcasting Group became the distributor of the channel in the CIS.[21][22] In the same year, 2 new blocks "Nick Zone" and "Nick Double" appeared, which offered additional series of animated series.

From 2008 to 2012, the channel periodically experienced failures on the air, including with a sound track, as a result of which animated series in Polish and English were released for some time period.

On March 1, 2010, a new corporate identity and logo were introduced, as well as a new design.[20] In the same year, the broadcasting center moved from Warsaw, London to Prague, but Warsaw and London was responsible for programming and controlling the channel.[23][24]

At the beginning of 2011, a representative office of Viacom opened in Russia, which began distributing the local version of the channel. On September 17, 2011, Nickelodeon switched to widescreen broadcasting (16:9). On October 4, 2011, Nickelodeon Europe switched to HD format. This TV channel in some countries, including the CIS, is referred to as Nickelodeon HD. After that, it began broadcasting as the main channel of Nickelodeon Poland with a Russian soundtrack, this version was also delocalized for international broadcasting,[25] Amsterdam took over programming of the channel.[26][27]

In October 2012, the channel separated from the Polish version and was localized again, and its own program of programs also appeared. For some time, the broadcast continued to go from Warsaw and Prague, later moved to London.[28][29][30]

In 2013, the blocks "Family Friday" and "Old School" appeared,[31] consisting of classic animated series of the TV channel.

In 2014, Nickelodeon and the Aeroplane production company signed a license agreement for the animated series The Fixies, under which the TV channel has broadcast an animated series for preschoolers for two years since January 2015.[32]

Since January 1, 2015, the channel has been broadcasting without advertising. In the summer of 2015, the updated website of the TV channel was presented, the audience of the site exceeded 650,000 unique users for the second quarter of 2015.[33] In 2016, the block "Sunday Block Premier" appeared.

In 2017, Moscow took over programming of the TV channel,[34][35] but broadcasting continues from Warsaw and London.[36][37] Also, audio tracks in Lithuanian, Latvian and Estonian were added for the Baltic countries.[38] Since June 1, 2017, the channel has been called abbreviated ("Nick").

At the beginning of 2020, Okko and ViacomCBS Networks Russia signed a deal under which the online cinema received the rights to the content of the Nickelodeon, Nick Jr, Comedy Central, Channel 5 and MTV brands. On June 1, 2020, Paramount+ was launched in the Okko service.[39] On June 1, 2021, a similar service was launched in ivi, but under the name Paramount Play.[40]

On April 1, 2022, the Nickelodeon Ukraine TV channel began broadcasting in Poland and Germany, previously this TV channel broadcast on the streaming service PlutoTV.[41][42][43] On the territory of Ukraine, at the same time, the Russian-language version of the TV channel continued to broadcast on cable and satellite networks. The channel closed in Russia on April 28 of that year due to Paramount pausing operations in that country in response to the Russian invasion of Ukraine.[44] In the Commonwealth of Independent States (CIS), as well as Georgia, Ukraine the broadcasting of Russian-language versions of MTV and other Paramount channels continued until December 14.

From December 14, 2022, the broadcasting of Nickelodeon and affiliated TV channels in Belarus was stopped.[45] And on the same day, the channel was closed and replaced by Nickelodeon CEE (except Belarus).

Censorship

Episodes of The Loud House featuring Howard and Harold McBride, Luna, Sam, Lainey and Alice were removed from broadcast due to the nation's domestic anti-gay propaganda law.

Programming

See also

References

  1. ""До 16 и старше..."". old.telesputnik.ru. 4 April 2007.
  2. Презентация //
  3. NICKELODEON INKS DEAL WITH METROMEDIA TO LAUNCH IN THE CIS AND B // 16 сентября 1998 г.
  4. Русский проект Nickelodeon // Теле-Спутник — 5(43) Май 1999 г.
  5. "Кабельная сеть Архангельска и MMDS-система Северодвинска". old.telesputnik.ru.
  6. Телеканал вещает полностью на русском языке с ноября 1998 года // Теле-Спутник — 9(131) Сентябрь 2006 г.
  7. "NickМультTV- Лучшие мультики собранные на одном канале!". youtube.com.
  8. "NickToons Русское Промо". youtube.com.
  9. "Промо-ролик NickToons + заставка "понимаешь, о чем я?" (2004)". youtube.com.
  10. ""Приключения Пита и Пита"". vk.com. 20 November 2010.
  11. "Промо Nick at Nite на Nickelodoen". youtube.com.
  12. "Nickelodeon Russia / Poland ME -TV Spots(Time 5:10)". youtube.com.
  13. "Сайт на реконструкции". nickelodeon.ru. Archived from the original on 2002-01-19.
  14. "Информация о домене: nickelodeon.ru". whois.ru.
  15. "Анонс на Nickelodeon: НИК ФИЛЬМЫ". youtube.com.
  16. "Промо на Nickelodeon: Поджаренные мультики". youtube.com.
  17. NICKELODEON ДОБРАЛСЯ ДО УКРАИНЫ // 05.11.2003
  18. "Никелодеон выходит на канале ТНТ-Телесеть".
  19. Nickelodeon — Дубляж // Теле-Спутник — 5(103) Май 2004 г.
  20. "Nickelodeon Europe представил новый логотип и визуальную идентичность". sat-expert.com. 14 February 2010.
  21. Nickelodeon // Теле-Спутник — 9(131) Сентябрь 2006 г.
  22. "Metromedia ушла из России". Коммерсантъ. 16 February 2005.
  23. Контакты //
  24. «Именно лондонский офис отвечает за вещание и лицензирование всех каналов по территории Восточной Европы и Азии…» //
  25. ""Дорогие друзья, мы получили ответы на вопросы Почему..."". 29 November 2011.
  26. ""мы передали ваше пожелание показывать больше клипов вещателям из Амстердама..."". vk.com.
  27. ""нам пришлось закрыть голосование чуть раньше, т.к.нам необходимо срочно передать итоги зрительского голосования программной команде, находящейся в Европе, у которой завтра выходной день."". vk.com.
  28. «Мы передадим ваши пожелания коллегам-вещателям из Лондона…» //
  29. ""Наш Nickelodeon отделился от Польского уже как месяц..."". vk.com.
  30. "Kontakt(добавил этот сайт, т.к SMMщик вк перепутал. Вещание было не с Польши, а с Чехии)". Archived from the original on 2012-07-01.
  31. "Олдскул-сериалы на Nickelodeon!". vk.com. 13 December 2013.
  32. "The animated series "Fixies" will air on Nickelodeon in January". toys.segment.ru.
  33. "Nickelodeon TV channel launches an updated website that will provide advertisers with new opportunities to interact with the children's audience". cableman.ru.
  34. "Mikhail Obukhov. Executive, Planning & Content (MTV, Paramount Channel, Spike) at ViacomCBS Networks International".
  35. "Alexander Malygin".
  36. Welcome to Viacom International Media Networks (management of European and Asian channels) // February 6. twothousandseventeen
  37. Nickelodeon broadcasts officially on this platform, it is indicated that the channel broadcasts from the Poland and UK // October 23, 2020
  38. "NICKELODEON".
  39. "Paramount+".
  40. "Paramount Play".
  41. Nickelodeon Ukraine - LyngSat
  42. / New FTA channel Nick Ukraine started broadcasting on 19.2°E - News of TV channels - Gomel-Sat.bz - Forum about satellite TV
  43. TRANSPONDER NEWS OF RUSSIAN-LANGUAGE CHANNELS - Page 389 - Sat-Port Forum.Info - The world of satellite TV
  44. "Paramount Pauses Russian Operations, Makes $1 Million Donation for Humanitarian Relief". 15 March 2022.
  45. "Телеканалы MTV, Nickelodeon и Paramount прекращают вещание в Беларуси". 4 December 2022.
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