Ohana by Hawaiian

ʻOhana by Hawaiian was a regional subsidiary carrier of Hawaiian Airlines. The service was operated using four ATR 42 turboprop airplanes owned by Hawaiian and operated under contract by Empire Airlines. The new service was slated to begin in summer 2013 initially flying to Moloka'i and Lana'i; however, the airline was unable to begin operations during that period because of Federal Aviation Administration delays in certifying ʻOhana's operation.[1] During its time of operation, ʻOhana by Hawaiian was fully integrated into the Hawaiian Airlines network.[2]

Ohana by Hawaiian
IATA ICAO Callsign
-- CFS EMPIRE
Founded2013
Commenced operationsMarch 11, 2014 (2014-03-11)
Ceased operationsMay 27, 2021 (2021-05-27)
Operating bases
Focus cities
Fleet size7
Destinations4
Parent companyHawaiian Airlines
HeadquartersHonolulu, Hawaii, United States
Websitewww.hawaiianairlines.com

On May 27, 2021, Hawaiian announced that 'Ohana by Hawaiian would be discontinued after the COVID-19 pandemic forced the shuttering of the carrier's operations. All of its fleet will be sold and existing employees working under Hawaiian will be reassigned elsewhere.

History

In February 2014, Hawaiian announced that ʻOhana would begin service on March 11.[3] On June 12, 2014, ʻOhana by Hawaiian announced it would expand its route network to Maui offering daily flights between Kahului, Maui and Moloka'i; Kahului and Kona, Hawai'i Island; and Kahului and Hilo.[4]

In July 2015, Hawaiian announced that Empire Airlines would begin all cargo freighter service on interisland routes in Hawaii with ATR 72 turboprop aircraft as part of the ʻOhana by Hawaiian service.[5][6][7][8] Freighter operation began in March 2018 after the acquisition of ATR 72-200(F) aircraft.[9][10]

During the COVID-19 pandemic, ʻOhana began reducing its operations. On March 25, 2020, ʻOhana suspended service to and from Kapalua as a part of its first round of interisland schedule reductions.[11] Beginning November 1, 2020, ʻOhana paused passenger service to Lanai and Molokai and all interisland cargo service, citing a clause in their contracts with Hawaiian pilots that stated ʻOhana flights could not be operated if interisland flights operated by Hawaiian's Boeing 717 and Airbus A321 aircraft were significantly reduced as well.[12] Passenger service to Lanai and Molokai was eventually discontinued on January 14, 2021, effectively suspending the carrier's operations.[13]

On May 27, 2021, Hawaiian announced that it would discontinue the ʻOhana brand and service after the pandemic and resulting quarantine significantly impacted interisland travel. The interruptions in service forced the airline to reconsider the viability of operation and determine it was no longer feasible. The carrier's ATR fleet would be moved to the mainland and be prepared for sale.[14]

Former destinations
An ʻOhana by Hawaiian ATR 42-500 approaching Kahului Airport

ʻOhana by Hawaiian served the following destinations:[15]

City State ICAO code Airport
HiloHawaiiPHTOHilo International Airport
HonoluluHawaiiPHNLDaniel K. Inouye International Airport
KahuluiHawaiiPHOGKahului Airport
Kailua-KonaHawaiiPHKOKona International Airport
KapaluaHawaiiPHJHKapalua Airport
LanaiHawaiiPHNYLanai Airport
LihueHawaiiPHLILihue Airport
MolokaiHawaiiPHMKMolokai Airport

Cargo flights were flown between Honolulu and Hilo, Kahului, Kona, and Lihue.[16]

Former fleet
ʻOhana by Hawaiian
Aircraft In service Passengers Notes
ATR 42-500 4 48 [17]
ATR 72-212F 3 Cargo [17]
Total 7

See also

References
  1. Schofield, Adrian (October 16, 2013). "Washington Budget Battles Disrupt Hawaiian Airlines' Strategy". Aviation Week. Archived from the original on October 19, 2013. Retrieved October 17, 2013.
  2. "Ohana by Hawaiian". Retrieved 2013-02-11.
  3. "ʻOhana by Hawaiian Celebrates New Interisland Turboprop Service with Special $59 Fare Sale" (Press release). Hawaiian Airlines. February 10, 2014. Retrieved 10 February 2014.
  4. "ʻOhana by Hawaiian Expands its Route Network to Include Maui". Hawaiian Airlines. June 12, 2014. Retrieved 12 June 2014.
  5. Ltd, DVV Media International (29 July 2015). "Hawaiian Airlines outlines reasons for freighter acquisitions ǀ Air Cargo News". Aircargonews.net. Retrieved 2018-07-14.
  6. "Hawaiian gives inter-island cargo the 'Ohana treatment". Air Cargo World. 2015-09-04. Retrieved 2018-07-14.
  7. "Hawaiian to Expand Cargo Service with 3 ATR72F Freighters - PCC Daily Aviation News for Pilots - PILOT CAREER CENTER". Pilotcareercenter.com. Retrieved 2018-07-14.
  8. "Hawaiian to acquire three ATR 72 freighters to operate under the 'Ohana by Hawaiian brand". World Airline News. 2015-07-21. Retrieved 2018-07-14.
  9. "Hawaiian Airlines to launch ATR 72 freighter operations in March 2018". AirlinerWatch. 2018-02-15. Retrieved 2018-07-14.
  10. "Hawaiian Airlines to start ATR72 freighter ops in late 1Q18". ch-aviation. Retrieved 2018-07-14.
  11. Tsai, Michael (March 23, 2020). "Hawaiian Airlines to cease most flights". Honolulu Star-Advertiser. Retrieved May 27, 2021.
  12. Uechi, Colleen (October 10, 2020). "Hawaiian Airlines to suspend 'Ohana service". The Maui News. Retrieved May 27, 2021.
  13. "'Ohana by Hawaiian to suspend air service between Honolulu and both Molokai and Lanai". Honolulu Star-Advertiser. January 6, 2021.
  14. Schaefers, Allison (May 27, 2021). "Hawaiian Airlines ends 'Ohana by Hawaiian service". Honolulu Star-Advertiser. Archived from the original on May 28, 2021. Retrieved May 27, 2021.
  15. "Ohana fleet and destinations".
  16. "Hawaiian Airlines Celebrates Launch of All-Cargo Neighbor Island Service" (Press release). Hawaiian Airlines. August 13, 2018.
  17. "Fleet Details and History". planespotters.net. Retrieved 21 July 2018.

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