Orpheum Theatre (Memphis)

Grand Opera House

In 1890, the Grand Opera House opened on the corner of Main and Beale streets, and was billed as the most classy theater outside New York City. Vaudeville was the main source of entertainment at the time, featuring singers, musicians, and magicians. The Grand became part of the Orpheum Circuit in 1907, and the theater became known as the Orpheum.

Vaudeville at the Orpheum was successful for almost two decades. Then in 1923, after a show that featured singer Blossom Seeley, a fire started and the theater burned to the ground.[4]

The new Orpheum Theatre was built on the site of the Grand Opera House in 1928.

On November 19, 1928, the new Orpheum theatre opened on the original site of the Grand Opera House. Designed by architects Rapp and Rapp of Chicago, the Orpheum seats just over 2,300 people at a cost of $1.6 million. The new Orpheum was twice as large as her predecessor and featured glittering gold and silver leaf, marble, lush carpets, and antique crystal chandeliers and a Wurlitzer organ.[2][5]

As vaudeville's popularity waned, Michael A. Lightman's movie theater chain purchased the Orpheum in 1940 and changed its name to the Malco, presenting first-run movies.[6] In 1976, Lightman decided to sell the building, as intimate multiplex theaters were proving more lucrative than large single-screen venues.[2] There was talk of demolishing the old theater. However, in 1977 the Memphis Development Foundation bought the theater, restored its former name of Orpheum, and began bringing Broadway productions and concerts back to the theater.[2][7] In 1980, MDF hired Pat Halloran as its president and CEO, a position he held for the next 35 years.[8]

Though talking pictures had been successfully introduced in 1927 and the new Orpheum Theatre was equipped with talking picture equipment on its opening in October 1928, it was still common for vaudeville and movie theatres to be equipped with a theatre pipe organ for use either alone or in combination with other instruments. The theatre owners contracted with the Wurlitzer Company for a three manual, 13 rank pipe organ, style 240. The instrument was shipped from the factory on September 25, 1928, and given opus number (serial number) 1956.[9] The pipes are located in two purpose-built, hidden chambers behind the large curtained arches flanking the proscenium, at approximately the height of the forward-most chandeliers. The "Main Chamber" is on house right with eight ranks (sets) of pipes, and the "Solo Chamber" has five ranks of pipes on the house left side. In total there are just over 1,100 pipes, ranging from approximately 16 feet (4.9 m) to the size of a pencil. Additionally, most of the organ's percussion instruments, marimba, xylophone, drums and so forth, are placed in the Solo Chamber. The organ is also equipped with a number of sound effects to accompany silent movies: bird whistles, fire alarms, horse hoofs, etc. The organ console was placed on a screw-drive lift at the left side of the orchestra pit allowing the organist to raise the console into the audience's view while playing or lower it out-of-sight when not in use. Additionally, a large electric blower to provide the organ's compressed air, is placed in a sound-proof room below the stage.

A minor stage fire in the 1950s caused the original stage curtains to burn and fall onto the organ console, badly scorching its original mahogany finish. For un-recorded reasons it was decided to paint the console white rather than refinish the scorched wood. In subsequent years, additional gold colored trim has been added to the console.

In the 1980s, an additional rank of pipes was donated to the theatre to provide the organ with a stronger bass. This set of 44 large wooden pipes was built in the 1910s by the Felgemaker Organ Company and installed by then organist John Hiltonsmith (1960-2014).[10]

In June 2017, Orpheum launched a campaign to rebuild the organ for its upcoming 90th anniversary. The goal is to raise $500,000 to restore portions of the instrument that no longer work.[11]

Fifty-four years had taken a toll on the "South's Finest Theatre". The Orpheum closed on Christmas Day 1982 to begin a $5 million renovation to restore its 1928 opulence. Beyond the cleaning, decorative, and lighting changes of this once-beautiful building, significant improvements included heating, ventilation, and air-conditioning system renovations; restroom enhancements; and dressing room reconfigurations and redecorations. Other changes involved the construction of two functional loading docks, an expanded orchestra pit, and a hydraulic pit lift that added extra space to the front stage area when an orchestra wasn't required.[12]

After 54 years, the Orpheum Theatre was in a need of a face-lift.

Restoration crews also cleaned the exterior of the building, repairing and repainting the vertical Orpheum sign and the famous theater marquee. To meet audiences' growing needs, the theatre constructed a parlor with restrooms, a large concessions area, and a box office on the south side of the grand lobby. Later, it created a "green room" — now the Broadway Club — at the northeast corner of the lobby, in space previously occupied by a men's clothing store called Bert's. When work completed, the Orpheum had a seating capacity of 2,491, including 28 new private suites.

A reopening celebration occurred in January 1984.[13][14]

In 1996, the Orpheum Theatre tackled its biggest renovation ever, an $8-million project to expand the stage and backstage areas as new touring productions needed more space than the facility offered. Improvements to accommodate growing productions began in spring 1996 and continued through fall 1997.

When the curtain opened on the 1997-98 Orpheum Broadway Season, the extended stage was 50 feet (15 m) deep with a larger orchestra pit. The renovation also created 13 new dressing rooms, a special warm-up area for the ballet company and added two additional loading bays, doubling the previous capacity. It also added needed space for storage and offices. The walls throughout the theater were repainted and gold-leafed, and new technical equipment was installed. The theater had gotten a complete face-lift.[6][15]

The restored and renovated Orpheum Theatre

Thanks to these improvements, the Orpheum has been able to host presented numerous large-scale Broadway productions, including Disney's Lion King, Wicked, CATS, and Les Miserables, while continuing to offer performances from great entertainers like Bob Dylan, Jerry Seinfeld, Mary J. Blige, Sarah McLachlan, John Mellencamp, Harry Connick Jr., Tyler Perry, Tony Bennett, and others.[1]

The third renovation occurred simultaneously with construction of the Halloran Centre. Work began in 2014 and including an upgraded sound system, renovated seats, expanded restroom facilities, decorative repainting, expanding legroom and realigning seats for patron comfort. To achieve this, the theatre eliminated two rows of seats in the center orchestra section reducing the seating capacity to the current 2,308.[16] Work also upgraded emergency systems and staff office space.[17]

In 2013, Orpheum launched a capital campaign with a goal of $15 million and hired The Crump Firm to design a new facility adjacent to the Orpheum to house its growing educational programs. In March 2014, Orpheum broke ground after raising almost $10 million. After long-time president Pat Halloran announced his retirement in 2014, the Memphis Development Foundation's board of directors voted to name it in his honor.[18]

Halloran Centre for Performing Arts & Education

The Halloran Centre for Performing Arts & Education, adjacent to the Orpheum Theatre at 225 South Main Street, opened September 23, 2015, as the new home for the Orpheum's community and education programs. Members of the community were invited to explore the new facility which houses 39,000 square feet containing a 361-seat theater, meeting rooms and rehearsal space to accommodate concerts, dance, and other community events, including Indie Memphis Film Festival and Collage dance Collective.[19] The Halloran Centre is also available for private gatherings and business meetings.[1]

While, construction was ongoing at Halloran Centre, the Orpheum also underwent another round of improvements.

As the Orpheum improved its on-stage offerings, efforts to advance arts education in the Mid-South were becoming just as successful. By 2012, almost 50,000 students, teachers, and families were participating in education and community outreach programs.[1]

In March 2020, in response to the COVID-19 pandemic, The Orpheum canceled shows during March and April, including A Bronx Tale, prioritizing general public health and the safety of traveling performers.[21]