Penta Hotels

Penta Hotels is a hotel brand with 28 hotels with this name across Europe and Asia as of 2020.[2]

Penta Hotels
Typesubsidiary
IndustryHospitality
FoundedFrankfurt, Germany (1971)
FoundersJoint venture between Lufthansa, Swissair, Alitalia, BOAC, and BEA
Headquarters
Frankfurt, Germany
Areas served
Asia, Europe
ParentCentrifuge Holding GmbH[1]
Websitewww.pentahotels.com

Business overview

Penta's hotels feature Penta PlayerPad Rooms featuring gaming consoles and other arcades facilities.[3][4] The brand also pioneered the "check in at the bar" concept.[5] The hotels feature a combination of a lobby and a lounge designed to encourage guests to spend leisure time there.[6]

History

Original Penta Hotels chain
Holiday Inn London - Kensington Forum, opened July 2, 1973 as the London Penta Hotel

The company was established in 1971 as Penta Hotels. It was named Penta because it was a joint venture between five airlines,[7] Lufthansa, Swissair, Alitalia, BOAC and BEA.[8] The hotels were located in major gateway cities where the airlines flew, to offer accommodations to passengers and flight crew members from the partner airlines.[9] In 1984 Lufthansa bought a controlling interest in the chain from British Airways, which had been formed in 1974 by the merger of BOAC and BEA.[7] In 1993, German investor Dieter Bock, CEO of Lonrho, one of the chain's owners, arranged its sale to Hong Kong businessman Cheng Yu-tung.[10] Renaissance Hotels acquired the management rights of 12 Penta hotels in Europe,[11] and held the rights of nine hotels in 1994.[12]


Modern Pentahotels chain

Rosewood Hotel Group (at that time known as New World Hospitality, a subsidiary of New World China Land until ) relaunched Pentahotels in 2007 with renovations to their properties in Europe.[13][14] The Italian designer Matteo Thun created the hotel chain's interior design.[15]

Pentahotel Shanghai was opened in October 2008 by New World China Land's New World Hotel Management Limited.[16] In 2011, The Courtyard by Marriott Beijing was converted into pentahotel Beijing.[17]

The Reading, Berkshire hotel was Pentahotels' first UK location[18] and opened in 2009.[19] In 2013, Pentahotels opened its first location in Hong Kong,[20] and its second one in 2016.[21]

Chow Tai Fook group, via a subsidiary CTF Development, acquired 5 hotels in Belgium in April 2013. The hotels would be managed by Pentahotels after renovation.[22] 2015 as a Penta hotel opened in Brussels.[23] Chow Tai Fook is the ultimate parent company of Rosewood Hotel Group, which privatized the hotel group in 2015.

In December 2013 Rosewood Hotel Group acquired Pentahotels' European operation, which incorporated in Germany as Penta Hotels Germany GmbH and Penta Hotel Holdings Limited in the BVI for €13.5 million, from Chow Tai Fook.[24] However, Chow Tai Fook privatized the whole hotel group in 2015.

In 2016, Pentahotels launched the PentaPlayer Pad, a room type designed for gamers with a PlayStation 4, a pinball, and a gamer-themed design.[3][4] The brand also launched its first location in France in Roissy-en-France.[25] Pentahotels launched its repositioning in 2017 amidst stated plans for global expansion.[5] Pentahotels announced its first Thai hotel with an opening planned for 2020.[26] In May 2020, Rogier Braakman was named president of Pentahotels.[27] The Moscow location opened in February 2019.[28]

As of 2020, Pentahotels is operated by Penta Hotels Worldwide GmbH, a subsidiary of 360 Operator GmbH. The ultimate owner was Centrifuge Holding GmbH.[1]

See also

References
  1. "Structure Chart" (PDF). Pentahotels. Retrieved 16 April 2020.
  2. "About us". Pentahotels. Retrieved 16 April 2020.
  3. "Pentahotels to launch 'gamer's paradise' concept". Hotel Owner. June 29, 2016. Retrieved September 6, 2016.
  4. "'Gamer's paradise' hotel to launch in the UK". Big Hospitality UK. June 28, 2016. Retrieved September 22, 2017.
  5. Daniel Fountain (26 July 2017). "Pentahotels launches global brand refresh". Hoteldesigns.net. Retrieved 8 February 2020.
  6. You, Tracy (August 20, 2012). "pentahotel: A business hotel that's actually hip". CNN. Retrieved September 6, 2016.
  7. "Lufthansa buys major stake in Penta Hotels". Financial Times. 18 August 1984. Retrieved 28 April 2020 – via archive.org.
  8. "Chain Opens Munich Hotel". The Atlanta Constitution. 28 April 1974. Retrieved 11 November 2020.
  9. "Real Estate; New Phase Beginning For Statler". The New York Times. 17 August 1983. Retrieved 14 August 2021.
  10. Engardio, Pete (14 January 1996). "Asian Hoteliers Find Room In The West". Bloomberg. Retrieved 24 April 2020. In 1993, Cheng got the...18 Penta hotels from struggling German investor Dieter Bock....Last June, it consolidated its hotel management businesses into the Renaissance Hotel Group and floated a 33% stake on the New York Stock Exchange for $172 million.
  11. "Annual Report 1993" (PDF). New World Development. 1993. p. 25. Retrieved 28 April 2020.
  12. "Annual Report 1994" (PDF). New World Development. 1994. p. 22. Retrieved 28 April 2020.
  13. "Hotel's rebranding more than skin deep". Eadt.co.uk. 24 September 2016. Retrieved 8 February 2020.
  14. "Alastair Thomann en dit plus sur le concept pentahotel". Businesstravel.fr (in French). 16 February 2017. Retrieved 8 February 2020.
  15. "Design und Stil: die neuen Pentahotels". Livingathome.de (in German). Retrieved 8 February 2020.
  16. "2008 Annual Report" (PDF). New World China Land. 2008. p. 25. Retrieved 28 April 2020.
  17. "Courtyard by Marriott rebranded as pentahotel Beijing". TTG Asia. 7 January 2011. Retrieved 28 April 2020.
  18. Peter Kimpton (20 September 2009). "Checking in". Theguardian.com. Retrieved 8 February 2020.
  19. "Pentahotel Reading". The Caterer. 2009-09-30. Retrieved 2020-11-03.
  20. "New World Development unit may manage four more Pentahotels". South China Morning Post. August 5, 2013. Retrieved September 6, 2014.
  21. "Boutique brand Pentahotels to open second site in Hong Kong with ambitious plans for rest of Asia". South China Morning Post. December 16, 2016. Retrieved September 22, 2017.
  22. "BRE Europe Hotel Holding Sells 5 Belgian Hotels to CTF Development". hotelnewsresource.com. 10 April 2013. Retrieved 24 April 2020.
  23. "Bruxelles: Penta, le nouveau club-hôtel (PHOTOS)". Dhnet.be (in French). 16 September 2015. Retrieved 8 February 2020.
  24. "CONNECTED TRANSACTION ACQUISITION OF A HOTEL MANAGEMENT COMPANY" (PDF) (Press release). Hong Kong: New World Development; New World China Land. 16 December 2013. Retrieved 11 November 2018 – via Hong Kong Exchanges and Clearing.
  25. Stephan Faudeux (7 December 2017). "PentaHotel Paris, une expérience hôtelière réinventée". Sonovision.com (in French). Retrieved 8 February 2020.
  26. Nanat Suchiva (9 June 2017). "Pentahotels makes first Thai foray in city". Bangkokpost.com. Retrieved 8 February 2020.
  27. "Rogier Braakman Appointed Managing Director At Penta Hotels Worldwide GmbH in Frankfurt am Main, Germany". www.hospitalitynet.org. 15 May 2020. Retrieved 22 February 2021.
  28. Jenni Reid (28 February 2019). "Rosewood's Pentahotels opens in Moscow 'Book House'". Businesstraveller.com. Retrieved 8 February 2020.
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