Pocket Coffee

Pocket Coffee is a brand of the Ferrero company for a chocolate confectionery, sold internationally. First marketed in Italy in 1968, each Pocket Coffee is an individually wrapped shell of dark chocolate containing liquid espresso.[1] As with Ferrero's Rocher, Mon Chéri, and Raffaello, production limits sales from November to April.

Pocket Coffee
Opened Pocket Coffee
Product typeBonbon
OwnerFerrero SpA
CountryItaly
Introduced1968 (1968)
Websiteferrero.it/pocketcoffee
Nutritional info
Nutritional value per 100 g (3.5 oz)
Energy1,842 kJ (440 kcal)
58.8 g (sugar 56.6 g)
20.5 g
4.0 g
†Percentages are roughly approximated using US recommendations for adults.

William Salice, assistant to Ferrero's owner, Michele Ferrero, conceived the product in the early 1960s after noticing no bars at Italy's then relatively new Autogrills, a proprietary eponym synonymous with Italian highway rest stops. Ferrero conceived a product for anyone working long hours, e.g., truck drivers. Michele Ferrero conceived the slogan: "the energy of chocolate and the charge of coffee".[2]

Ingredients

Availability

Pocket Coffee is sold widely in Italy, with Ferrero headquarters in Alba, Piedmont; Germany is the second largest market. In the 70's it was easily available in shops in France as well.

For many years, it was difficult to obtain Pocket Coffee outside Europe but, the product is available online and in certain major food markets.

References
  1. "Pocket Coffee". Ferrero Italia. Retrieved 21 March 2014.
  2. "Il braccio destro di Ferrero". 17 February 2015.
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