Royal Dansk

Royal Dansk (meaning "Royal Danish") is a Danish brand of butter cookies, manufactured by Kelsen Group A/S.[1] It is known for its distinctive royal blue round tin container.[2] Since 2019, the brand is owned by Italian conglomerate Ferrero SpA, after it acquired the Kelsen Company for $300 million.[1]

Royal Dansk
TypeSubsidiary
IndustryFood
Founded1966 (1966)
FateMerged with Kjeldsen to form Kelsen; Royal Dansk became a brand
Headquarters
Helsingør
,
Denmark
ProductsButter cookies
Owner
ParentKelsen Group A/S
Websiteroyal-dansk.com

Overview

The "Royal Dansk Company" was started in 1966 in Helsingør, Denmark.[2] In 1990 it merged with another biscuit company, Kjeldsen, whose butter cookies are particularly well known in Hong Kong and China.[2] The merger formed the company Kelsen.[2] Kelsen was acquired by Campbell in 2013,[3] and then sold to Italian manufacturer Ferrero in 2019 for $300 million.[4][5]

The blue tin box features an image of the Hjemstavnsgaard farmhouse on the island of Funen in Denmark.[2] The container has become a part of popular culture, with many people having kept the tin box and used it for storing other items, most commonly sewing supplies.[6][7][8][9][10][11]

References
  1. "Ferrero Buys Danish Cookies From Campbell". iItaly.org. 12 July 2019. Archived from the original on 14 August 2021. Retrieved 24 December 2022.
  2. Sen, Mayukh (14 December 2017). "The Enduring Appeal of Royal Dansk Butter Cookies". Vice. Archived from the original on 22 November 2022. Retrieved 22 January 2020.
  3. Zacks (12 August 2013). "Campbell Closes Kelsen Group Acquisition - Analyst Blog". www.nasdaq.com. Retrieved 8 April 2020.
  4. "Campbell Soup shares rise after beating profit estimates on cost cuts". CNBC. 30 August 2019. Archived from the original on 19 August 2022. Retrieved 8 April 2020.
  5. Watrous, Monica (24 September 2019). "Ferrero affiliate completes Kelsen acquisition". Food Business News. Archived from the original on 26 September 2022. Retrieved 8 April 2020.
  6. Mejia, Paula (27 March 2018). "What's in Your Royal Dansk Cookie Tin?". Atlas Obscura. Archived from the original on 25 May 2020. Retrieved 8 April 2020.
  7. Taylor, Sonia. "Reddit discovers the world's most popular repurposing hack". Nine.com.au. Archived from the original on 26 February 2021. Retrieved 8 April 2020.
  8. Mejia, Paula (12 April 2018). "Sewing Kits, Umbilical Cords, and Mold: Here's What You Keep in Royal Dansk Tins". Atlas Obscura. Archived from the original on 8 November 2022. Retrieved 8 April 2020.
  9. Madarang, Catalina Ricci S. (1 June 2018). "How Danish butter cookie containers became sewing kits". Interaksyon. Archived from the original on 4 January 2021. Retrieved 8 April 2020.
  10. Donnella, Leah (16 October 2015). "'Fess Up, Grannies, You Ate The Butter Cookies". NPR. Archived from the original on 7 December 2022. Retrieved 8 April 2020.
  11. Tait, Amelia (1 November 2017). "Seriously: Why Does Everyone's Mum Use That Same Cookie Tin for Sewing Stuff?". Vice. Archived from the original on 29 October 2022.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.