So What (Loona song)

"So What" is a song released by the South Korean girl group Loona. It was released on February 5, 2020, as the lead single from their mini-album [#]. It earned their first music show win on M! Countdown on March 12.[1]

"So What"
Single by Loona
from the EP [#]
LanguageKorean
ReleasedFebruary 5, 2020
Recorded2020
Genre
Length3:18
LabelBlockberry Creative
Songwriter(s)Jo Yoon-kyeong
Producer(s)
  • David Anthony
  • Anna Timgren
Loona singles chronology
"365"
(2019)		 "So What"
(2020)		 "Why Not?"
(2020)
Music video
"So What" on YouTube

Background and release

On December 15, 2019, a teaser title Number 1 or #1 was released. On January 1 at midnight, Loona released a teaser for their EP [#] with the title "Coming Soon". They had previously shared the promotional single "365" from the EP. A few days later on January 10, they released another teaser titled Number 2 or #2, which revealed their comeback date as February 5, 2020. Between January 14 and 19, teaser photos for the group were released, with the first teaser photo of HyeJu (formerly Olivia Hye), and the second of HyunJin. A day later the tracklist for the EP was released, including "So What". On January 23, another teaser titled Number 3 or #3 was released along with teasers for the members being issued between January 24 and 27. The final teasers to be released were "To all LOONA's around the world", a highlight medley, and lastly a teaser for the music video.[2]

Commercial performance

The song debuted at number 89 on the Billboard K-Pop Hot 100 chart becoming their first entry on the chart. On the US World songs chart the song peaked at number 4 becoming their second highest-peaking song on the chart.

Promotion

On January 8, 2020, Blockberry Creative announced that the leader HaSeul would be sitting out from promotions due to health reasons.[3] On February 5, the day of the song's release, Loona planned to hold a showcase for "So What" at 8:00PM. Due to COVID-19 concerns, on February 2, Blockberry Creative announced that the showcase was canceled for fans, and it would be held without them as planned.[4] On February 25, a few weeks after [#]'s release, Loona made their first appearance on Weekly Idol as special guests with Oh My Girl's Seunghee and Hyojung.[5]

Accolades

On March 12, 2020, Loona received their first music show win on Mnet's M Countdown with the song.[1]

Music program awards
Program Date Ref.
M Countdown (Mnet) March 12, 2020 [1]

Charts
Chart performance for "So What"
Chart (2020) Peak
position
South Korea (Gaon Download)[6] 68
South Korea (K-pop Hot 100)[7] 89
US World Digital Song Sales (Billboard)[8] 4

Release history
Region Date Format Label
Various February 5, 2020
Blockberry Creative

See also

References
  1. "'첫 1위' 이달의 소녀, 'So What' 트로피 들고 '눈물'…빅톤· ITZY 컴백 (엠카) [종합]". Xportsnews (in Korean). 2020-03-12. Retrieved 2020-03-12.
  2. "LOONA signals for new comeback "So What"". Soompi. 31 December 2019. Retrieved July 24, 2020.
  3. Shin, Mi-rae (2020-01-08). "이달의 소녀 측 "하슬 심리적 불안 증세 호소…당분간 11인 체제 활동"(전문)". MBN Star (in Korean). Retrieved 2021-01-24.
  4. "【公式全文】「今月の少女」、新型コロナウイルスの影響でショーケース観客入場取り消し". WoW! Korea (in Japanese). 2020-02-02. Retrieved 2021-01-24.
  5. Jang, Woo-young (2020-02-25). "[단독] 이달의 소녀, '주간아이돌' 첫 출연…스페셜 MC 오마이걸 효정x승희". OSEN (in Korean). Retrieved 2021-01-24.
  6. 2020년 06주차 Download Chart [Week 6 of 2020 Download Chart]. Gaon Music Chart (in Korean). February 2–8, 2020. Retrieved July 25, 2020.
  7. "So What". Billboard. February 8, 2020. Retrieved July 25, 2020.
  8. "Billboard World Digital Song Sales Chart". Billboard. February 12, 2020. Retrieved July 25, 2020.
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